The document discusses the branding of a company called Circle of Clout & Co. It describes the meaning and origin of the company's name, which comes from a nickname the founders had in college. It also outlines the strengths of the brand name and logo, which features a royal blue color and a circle wrapping around the letter "O". The document also discusses the company's mission to "move the most units" efficiently and profitably and its tagline "CoC, it's all about the circle".

1. Moving units

2. Brand Name: Background
The name Circle of Clout comes from a saying my
business partners and myself were referred to in
college before we graduated. Clout informally refers
to : pull, strong in@luence, muscle especially political
power.
In business networking is very important. Having
“clout” or a reputation that precedes you, will open
doors that you can never imagine. That is what our
company stands for anyone in our circle of in@luence
has the ability to @ind the right vendor, client, or
manufacturing for the job.

3. Pros & Cons
The strength of the brand is the name itself. When
people say it or hear it they know exactly what it
means. The name Circle of Clout & Company has a
strong association with it. It sounds like a company
that has been well established and is respected. Like
that of Tiffany & Co and Mercedes Benz.

4. Protection
This name is fully protectable under the USPTO
outlines. No other companies uses the spelling “Circle
of Clout” be protected because of this. It is the only
name like it out there. The logo for Circle of Clout is also
one of a kinda and will reinforce the strength of the
brand

5. Logo: Laws
• The Law of Shape
is followed
because the logo
is horizontal.The
entirety of the
logo @its into a
horizontal
rectangular box.

6. Logo: Laws
• The law of colors are • We plan on choosing
followed. The royal a royal blue that can
blue and black are be patented by
distinctive. Pantone Inc. So that
when the blue is
• The black is a classic recognized it can be
color used by associated with
corporate america. Circle of Clout

7. Logo Laws
The logo is very effective it re@lects exactly what our
company stands for. A Circle of in@luence that
differentiates our company from other consulting
@irms. The two colors are distinct to our @irm. The
circle wraps around the “O” the “O” represents a
common goal to grow the company. Every employee
needs to grab hold of that goal and work towards it.
Our logo would be categorized as an emblem.

8. Logo:Competitor

9. The Boston Consulting Group
The logo is strong due to the reputation of the company.
The logo isn't anything special, but since BCG is a
household name in business the logo has become
respected. The green and white is a simple combination.
The green represents the money that it produces for
clients. The logo is in a simple letterform.

10. Competitor of different @ield
Tiffany & Co. have a great logo. Tiffany has a patented
Tiffany blue that is used for all packaging. This distinct blue
has to be associated with Tiffany due to copyright laws.
Another form of the logo is a simple T&Co.

11. Corporate Culture
Company vision: To be the best in every aspect of
business, and if we are not the best with will seek out the
best to partner with to offer our clients the best end
result. Excellence is what we strive for. Our business is
run on de-finites and deadlines not variables or excuses.

12. Corporate Culture
• All barbershops are playing golf,
closed Monday as listening to music,
an industry or various
standard. At Circle activities. The only
of Clout employees working
Wednesdays are a are receptionist and
day out of the secretaries.
office. The reason to
stimulate creativity
either through

13. Corporate Culture
• Employees will be • The Life You were
required to read Meant to live
required texts i.e:
• American Lion
• The 48 Laws of
• Employees will be
Power,
required to watch a
• Developing the series of movies
Leader within you related to business.
• A Guys guide to
Social Savy

14. Mission Statement
Moving Units.
Elaboration: Moving the most units, at the lower costs,
yielding the highest profits and being the best at it all the
time.

15. Mission Statement
Explanation
The mission statement will be communicated on the
website, back of business cards, and company literature
The mission statement is directed toward employees and
clients. The mission statement incorporates direction and
passion. It tells the company in less than 30 seconds, it is
completely different than that of our competitors. Our
competitors have a typical longwinded mission
statement. Our mission is less than two words.
The true essence of business is moving units.

16. Tag Line
CoC, its all about the Circle.
The tagline hits home became it is all about the Circle.
Our company is built on trust. There are times where we
finish each other sentences, or know exactly what the
other person is thinking by just the look on their face.
Anytime that would happen we would just say its the
Circle.

17. Tagline Explanation
CoC, its all about the Circle.
The tagline is effective because it is unique,
original, simple, and concise. It speaks to our
clients which is our customers. It reinforces
that we are the only ones that do what we do
best. Its all about the circle. The tagline is
superlative.

18. Circle of Clout & Co
CEO:
Samuel A. John Jr.