Firefox ITES Services is an internet marketing company based in New Delhi, India that was established in 2010. They offer a range of digital marketing services including website design, search engine optimization, social media marketing, pay-per-click advertising, and link building. The document provides details on their SEO services and how search engines work, discussing both organic and paid search engine optimization strategies.

1. Welcome To
http://www.firefoxitesservices.com

2. Firefox ITES Services is growing
Internet Marketing Company
in New Delhi (India)
established in Nov-2010
http://www.firefoxitesservices.com

3. Our Services
From developing a professional website, writing perfect and optimized
web content, optimizing your website for top search engine results,
managing your advertising campaigns, to marketing your brand
on social media and business management, we take care of it all
for your business. We provide:
1.Website design and development
2.Search Engine Optimization (SEO)
3.Social Media Optimization (SMO)
4.Pay Per Click (PPC)
5.Internet marketing
6.Link Building
http://www.firefoxitesservices.com

4. Internet Marketing and SEO
•
•
•
•
•
•
•
•
What is SEO?
What is Organic and Paid SEO?
How Search Engine Works?
What is the Geo Graphical SEO?
Why Business Need SEO?
What is the Benefits of SEO?
What is On-page and Off-page Factors?
How Effectual is your Website?
http://www.firefoxitesservices.com

5. What is SEO?
• SEO is a website promotion strategy the goal
of to which is to get to appear at the top of the
search engine result under keywords and phrase
appropriate for your business.
• Search engine optimization (SEO) is the
method of improving the visibility of a website
or a web page in a search engine's "natural," or
un-paid ("organic" or "algorithmic"), search
results.
http://www.firefoxitesservices.com

6. More Details about SEO
As an Internet marketing tactic, SEO considers how search engines work,
what people search for, the real search terms or keywords typed into
search engines and which search engines are prefer by their targeted
audience.
Optimizing a website may involve editing its content and HTML and
related coding to both enhance its relevance to specific keywords and to
remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of back-links, or inbound links,
is an additional SEO tactic.
The purpose of SEO is to attract quality visitors who are likely to convert.

7. Why Business Need SEO
In today era almost all businesses are setting up their websites because internet is the
source is generating more revenue for businesses.SEO is one of most proven methods of
getting top online visibility and popularity. As mentioned above that the higher a website
rank and frequently appear on top position in SERP, the higher chance more traffic.
Statistics shows that 90% user visits websites which are on the first page of search engine
result page (SERP) and 80% of traffic comes to website from search engines this indicates
how important SEO is for bringing in traffic. SEO is the only way to be successful on the
internet cannot ignore SEO.
Among the main reasons why business need search engine optimization, we’ve revealed
the following from our ongoing:
•People can’t buy your products or services if they can’t find you.
•An SEO Workout helps you identify what’s relevant to customers, your industry and your
business.
•An active SEO program helps you identify trends and what’s missing on your website and
in your marketing plan.
•A proactive SEO strategist keeps your online competition
•It’s your 24/7 sales force that promotes your brand across the digital field

8. What is Organic SEO?
Organic SEO means getting found on the
search engines without paying the search
engines for the placement, and keep getting
found for a long, long time.
Organic search engine listings like:
•Free listings provided by Google, Yahoo!,
MSN
•Utilize “spider” or “crawler” to index page
content.

9. What is Paid SEO?
Paid SEO Means Paying search engines to appear in
ads/banners on relevant result pages. A very good
example would be Google sponsored Ads.
Paid listings – PPC
•If we purchase clicks and visitors from the search
engine this is called “pay-per-click” campaigns
•Buy your way to the top of the search results page
•Unlike organic, results are guaranteed

10. Organic Result and Paid Result
http://www.firefoxitesservices.com

11. Benefits of Organic SEO
•The search results are long-lasting
Organic SEO keeps your website appearing on the search result pages for a long time because your
website gives the search engines accurately what they want — relevancy.
Relevancy is something you cannot achieve by “tricks” or by paying for it.
•Organic SEO builds greater trust
•It’s quite cheaper compared to paid listings
•Free
•Improve SEO Rankings
•Long Term Positioning
•More Targeted Traffic
•Smarter People
•Brand Awareness
•Organic SEO for Long Term Benefits
•Targeted Online Exposure
•Capturing Leads
•High ROI Increase Revenue
•Promotion that Doesn't Sleep
•Increase Brand Visibility
•Higher Sales
•More Cost-Effective

12. Benefits of Paid SEO (PPC)?
•PPC is good to get instant traffic compare to organic traffic
•PPC can give us instant traffic and lead generation.
•It is the easiest and effective way to promote our business online.
•It's the best and easy way to get conversions.
•Custom Budgeting – Every business has a different budget, and PPC advertising allows you to specify how much you
want to spend on any given day or month. Custom budgets customized just for your business.
•Geo Location – Local and regional campaigns benefit the most from geographical targeting. If you have an event that
is only going to be in Florida, then just target your PPC ads to Florida, and you’re set.
•Simplicity - The interfaces on the PPC management pages has gotten numbingly easy to use. Pick a keyword, a bid
price and an ad. Done.
•24/7 advertising – Have an online store that runs itself? Then PPC is definitely for you. Your store is open 24/7, so
should your ads. Even if you’re brick & mortar, your customers search all hours of the day and night – not just during
business hours.
•Immediate Results – Setup campaign, turn it on. Done. You’re advertising, and can have clicks right now, with sales
shortly after that. it doesn’t get any better than “instant on”.
•Precision Targeting – By choosing keywords that match ads that match the final landing pages means that you can
precisely match what a visitor is searching for and target to precisely the page that has what they are searching for.
•Brand Awareness - Even without people clicking on your PPC ads, if they see your ad in the sideline, they are now
aware of you. Some people will even setup ads designed not to be clicked on, but for brand awareness only. There are
better ways then PPC for brand awareness though.
•Tractability - PPC ads can easily be tracked through out the PPC interface that the search engines give you. You can
track what keywords are being searched, how many clicked on your ads, and even track if they bought a product from
the click.
These are but a few of the reasons to use PPC advertising in your business.

13. Google Adwords (G! PPC)
Source : https://accounts.google.com

14. How Search Engine Works?
A web search engine is designed to search for information on the World Wide Web. The search results are
generally presented in a list of results often referred to as search engine results pages (SERPs). The
information may consist of web pages, images, information and other types of files. Some search engines also
mine data available in databases or open directories. Unlike web directories, which are maintained only by
human editors, search engines also maintain real-time information by running an algorithm on a web
crawler.
The term "search engine" is often used generically to describe both crawler-based search engines and
human-powered directories. These two types of search engines gather their listings in fundamentally
different ways.
Crawler-Based Search Engines
Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider"
the web, then people search through what they have found. If you change your web pages, crawler-based
search engines ultimately find these changes, and that can affect how you are listed. Page titles, body copy
and other elements all play a role.
Human-Powered Directories
A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a
short description to the directory for your entire site, or editors write one for sites they review. A search
looks for matches only in the descriptions submitted.
Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a
search engine have nothing to do with improving a listing in a directory. The only exception is that a good
site, with good content, might be more likely to get reviewed for free than a poor site.

15. Major Search Engine
According to my research 68% of search is being performed using Google.com
15% using yahoo.com, 8% using Bing.com and 9% using other search engine.

16. How Google Search Engine Works
Source : http://www.googleguide.com/google_works.html

17. ON Page Optimization
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
Write unique keyword rich Title Tag
Meta Description
Meta Keywords
Easy URL Structure with keyword
Search Engine Friendly Website Design
Bred crumb Navigation
Keyword Research
H1,H2,H3,H4 Tags ( include your main keywords)
Effective use of robots.txt file
XML & HTML Sitemap
Alt Tags for images
Internal Linking of web pages
Choose best file names with your keywords
Keep your code as simple as you can
Keyword Density
Remove Canonical Problem ( if it is exists)
Account Setup for Google Analytic Tool
18
Account setup for Google webmaster Tool
19
20
21
22
23
24
25
Account setup for Bing Webmaster Tool
Find out Duplicate content
Check Hidden text and Hidden links
Check for broken links and Resolving
RSS Feed Creation and Implementation
W3C validation
Htaccess File Creation

18. Meta Tag Optimization
What Does This Meta Tag Look Like?
This meta tag is usually placed beneath the title and meta description tags in the
<HEAD></HEAD> section of your pages' HTML code, like this:
<HEAD>
<TITLE>your DESCRIPTIVE KEYWORDS title goes here</TITLE>
<META NAME="DESCRIPTION" CONTENT="Your keyword rich marketing sales-pitch meta
description goes here">
<META NAME="KEYWORDS" CONTENT="your keywords, go here, separated by a comma, but not a
space">
</HEAD>
Title length should be 67 characters , Description length should be 165 characters, No length for
Keywords but don’t use too many keywords for per page.

19. XML and HTML Site Map
XML Sitemap Format:
<urlset xsi:schemaLocation="http://www.firefoxitesservices.com">
<!-- created by EXCELLENT WEB INFOTECH -->
<url>
<loc>http://www.firefoxitesservices.com/</loc><lastmod>2012-07-05T13:00:56+00:00
</lastmod>
<changefreq>daily</changefreq>
<priority>1.00</priority>
</url>
http://www.firefoxitesservices.com

20. Account Setup for Google Analytic Tool
• Add Google Analytics Tool to your Site
Google Analytics is a comprehensive reporting tool, that allows site owners to gather data about website
visitors. This data is very important when designing websites because it provides facts about how many
visitors the website has, how many page views, the bounce rate, average time on site, traffic sources
overview, what pages are most visited and much more.

21. Account Setup for Google Webmaster Tool
• Add Webmaster Tool to your Site
Google Webmaster Tools let you access data about the crawling and indexing of your website. Displays
Google's view of your site, Helps you diagnose site issues, Lets you share information with Google to improve
your site's visibility in search engine results.

22. Account Setup for Bing Webmaster Tool
firefoxitesservices.com
http://www.firefoxitesservices.com

23. SEO Work Plan

24. •
•
•
•
•
•
•
•
•
•
•
•
•
•
Off Page Questions
What is Search Engine Submission?
What is Directory Submission?
What is Social Bookmarking Submission?
What is Classified Submission?
What is Forum Posting ?
What is Blog Submission and Comment Posting ?
What is Article Submission?
What is Press Releases Submission? Paid Submission
What is Image Submission and Sharing ?
What is Document & PPT Submission ?
How to RSS Feeds Create and Submission?
How to Video Submission ?
What is Shopping Site Submission ?
What is Deal Site Submission ?

25. Off Page SEO Activity
• Regional Search Engines and Directories: We submit your website manually in regional
directories which will help you improve your local business.
• Manual Directory Submissions: We manually submit your website into general directories
which target your industry.

26. Link Building Details
•Manual Social Bookmarking submissions: Social bookmaking is a method for Internet users
to store, organize, search, and manage bookmarks of web pages on the Internet with the help of
metadata. Social bookmaking involves users sharing their favorite links under different categories
or tags.
• Manual Classified Ads submissions: Classified ad: a short ad in a "Classified site" appearing
along with other ads of the same type.

27. Off Page Activity
• Forum Posting: A post is a user submitted message enclosed into a block containing the
user's details and the date and time it was submitted. Members are usually allowed to edit
or delete their own posts. Posts are contained in threads, where they appear as boxes one
after another.
• Blogs Creation and Promotion: Blogs are generally designed in a journal format, written
in a conversational, personal style, with most recent items at the top of a page. Blogs can
offer readers the opportunity to comment on. Poston Blogs is easy to update.

28. Off Page Activity
• Manual Article submissions: Article is a written essay on a topic focusing on 1-2 keywords
which is manually submitted into "Article Directories".
• Manual Press Release submissions: Press Release is a written announcement [by
submitting it to Press Release sites] to draw online media attention to a new service package
or product launch or specific event.

29. Other Submission
•Paid Submission
•Photo Sharing
•Document & PPT Submission
•RSS Feeds
•Video Submission
•Shopping Site Submission
•Deal Site Submission

30. Why Us?
•Our professionals are dedicated for promoting your business
online by utilization of their experience, expertise and huge
knowledge base.
•We provide complete Internet marketing solutions catering
to the needs of your web promotion strategy.
•We use ethical strategies to promote your website for better
search engine visibility within the shortest possible time.
•At Firefox ITES services, our professionals use a long term
and sustainable marketing approach to achieve desired
results within the time constraints.
•We provide quality services at very affordable prices to
increase the web presence of your business by driving the
relevant traffic to your website

31. Thank You!
http://www.firefoxitesservices.com