3. No. of students engaged with AIESEC before registration.
• Online applicants-1116
• Offline applicants-2128
Number of applicants for TMP/TLP (give a break up for online and offline
applicants)
• No. of students engaged-7231
4. No. of registrations for OGX through Marketing activities (University Relations, other
alliances with youth organizations and events, EwA - LC Events, Information
Seminars or YE, Market research, Media Relations, Social media, website promotion
etc.) Give the breakup between oGIP and oGCDP if tracked
OGIP
OGCDP
Online: 653
Offline: 24
Online: 1442
Offline: 234
5. No. of OGX raises through Marketing activities, (University Relations, other alliances
with youth organizations and events, EwA - LC Events, Information Seminars or YE,
Market research, Media Relations, Social media, website promotion etc.)
oGIP
OGCDP
Total Raises- 20
Total Raises- 55
• HR Partnership:-1
• Online FB registrations-10
• Linked in AD-3
• National ORS-5
• Expansions- 1
•UR: 10
•Online: 11
•Events: 5
•Ad Hoc: 19
•FB Ad: 2
•ORS: 8
6. No. of iGCDP raises through marketing activities.
TOTAL RAISES-12
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Kolkata gives-3 raises
KSS- 3
Save the children walkathon-2
Blood donation camp-2
JDBI impact week-2
7. No. of iGCDP leads created (of Organizations willing to take AIESEC Interns or
partner with our projects- thus adding credibility and JD) through Marketing activities
in the social sector (such as external market research, .PR, events, showcasing current
impact etc.)
LEADS GENERATED- 19
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Kolkata gives- 2
KSS-2
Blood donation camp- 4
Jdbi impact week- 4
Save the children- 3
Maya foundation- 2
DIP school- 2
8. No. of corporate leads generated through Marketing activities (raising drives, LC
events, alliances with umbrella organizations such as FICCI NASSCOM etc,
marketing partners taking interns, attending and partnering with networking events,
online promotion
LEADS GENERATED-48
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Future group event-1
FICCI-3
TIE-2
Corporate conclave-15
Hoardings-7
Database-20
9. No. of corporate raises through Marketing
activities.
TOTAL RAISES- 29
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Future group event-1
FICCI-2
Corporate conclave-10
Hoardings-6
AIESEC school of language-6
Online and offline leads-2
Expansions(online)-2
10. Number of External Forums Attended by the members of the
organization, forum details and benefits from the same.
Number of External Forums Attended-35
11. Initiative taken for OGX
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Online promotions.
Brand survey forms in cafe partnerships.
Linked in advertisements.
Members contributed in direct raising with ogcdp.
External Event partnerships.
HR firm partnerships
Hoardings.
Database partnerships.
Seminars and stalls at schools and colleges.
Gave out AIESEC awards to students in the form of free internships.
Cafe partnership promotion.
Newspaper ads.
Newsletters to students.
12. Initiatives taken for ICX
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Online promotions.
Hoardings.
External Event partnerships.
Database partnerships.
Arranged for school and college appointments for ET.
Corporate conclave.
Promoted matching posters in different exchange groups.
NGO partnerships.
13. Engagement plan for people not converted to ELD for
future upselling.
• AIESEC School of Language is being pitched to all of them
• OGCDP being pitched to people who showed interest during
recruitments
• Regular updates about AIESEC given by SMS
• AM opportunities are being picthed
• Campus Ambassador program is offered
• On Site OC opportunities are offered
14. 11. Number and details of Print Articles: 51
12. Number and details of TV Appearances: 3 insertions (still awaiting Cds for the same)
13. Number and details of Radio Appearances: 450seconds in a period of about 30 days
14. Number and details of Outdoor Media Appearences (hoardings, billboards etc.):
External media: 105 | Hoardings: 32
15. Number and details of Online Articles: 99
16. Number of External Newsletters sent to CREATE customers or engage database
BEFORE the raises: 14
15. 17. Mention any External Awards you have applied for on the behalf of AIESEC.
Mention if you won the award.
•RAG award where we gave away an award on behalf of AIESEC to a student who did well
in the social sector
•LIMCA Book of Awards: Participated in an event which got the LIMCA awards with
AIESEC as one of the major partners (certificate awaited)
•Guinness book of world records: Participated in an event which applied for the award
results awaited.
18. Number and details of all online articles: 99
19. Total reach on facebook.: 25215
20. Number of Impressions on Twitter: 2103
21. Online Strategy and Creative Campaigns run: 68
16. 22. How are you tracking and showcasing AIESEC Experiences? (includes ELD
experiences, EwA experiences and GCDP Project's impact on the community etc.)
•FB stakeholder stories
•Client Videos
•Taking interns to external events and making them talk about their experience
•Member stories
•Blogs
23. Please mention any Survey, Research, Feedback conducted related to Branding,
Product Evolution etc
•oGCDP survey
•ASL survey
•Brand survey
•Stakeholder survey
24. Mention any External Services availed and how you leveraged off them. Eg: Ad
Agency, PR etc
•2 PR agency
17. 25. Innovations, BCPs etc.
• Hoardings for iGIP and oGCDP which resulted in ELD with minimum investment just
mounting cost
•RAG award where we gave away an award on behalf of AIESEC to a student who did well in
the social sector
•LIMCA Book of Awards: Participated in an event which got the LIMCA awards with AIESEC
as one of the major partners (certificate awaited)
•Guinness book of world records: Participated in an event which applied for the award
results awaited.
•OS according to exchangers
•Brand Survey catering to 150 students from top colleges in Kolkata
•Printing partner for the entire year
•Media Partnerships for free Ads and hoardings
•Innovative events – GYF
•Partnerships with BCCI, Star Sports, Nokia India Fest, FICCI, TiE, Round Table, ABP, 30
youth hangouts, 35 external events, 15 Media Partnerships
19. Link to the ORS
1. https://podio.com/aiesecglobal/kolkata-mktpr-ogip-responses/apps/aieseckolkata-ogip-responses (oGIP)
2. https://podio.com/aiesecglobal/mktpr-ogcdp-responses/apps/ogcdp-response
(oGCDP)
Link to all other files:
1. https://drive.google.com/folderview?id=0B_TVTA6nw4aVWE1MS25pclhDb0E
&usp=sharing
Link to impact stories:
1.
https://www.facebook.com/media/set/?set=a.10151584620004940.1073741
833.61472944939&type=3
