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How to break through the noise with your content marketing and social media marketing

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Since we are in a time when it seems every brand and business is engaging in some sort of content marketing, getting your content noticed is increasingly popular. This presentation looks at ways to break through all the noise online and get noticed.

Publicada em: Mídias sociais
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How to break through the noise with your content marketing and social media marketing

  1. 1. Colm Hanratty Managing Director Sixtwo Digital Breaking through the noise (And some practical social media tips too)
  2. 2. @colmhanratty
  3. 3.  From here... A BIT ABOUT ME
  4. 4.  I like to travel...  I like to be social... A BIT ABOUT ME
  5. 5. 1. Being human CONTENT AND SOCIAL MEDIA MARKETING IS ABOUT 2. Creating relationships 3. Personalising your business
  6. 6. A BIT MORE ABOUT ME  Worked here for almost 11 years...
  7. 7. A BIT MORE ABOUT ME  Founded this company in November 2013…
  8. 8.  Proven track record of generating a Return On Investment for businesses WHAT WE DO
  9. 9. When it comes to content and social media marketing...
  10. 10. YOU WANT TO BE THE…
  11. 11. How being human helps you break through the noise…
  12. 12. BEING HUMAN
  13. 13. BEING HUMAN
  14. 14. BEING HUMAN
  15. 15. BEING HUMAN
  16. 16. BEING HUMAN
  17. 17. BEING HUMAN
  18. 18. But don’t fall into this trap…
  19. 19. MY INSTAGRAM FEED ON FRIDAYS
  20. 20. MY INSTAGRAM FEED ON FRIDAYS
  21. 21. MY INSTAGRAM FEED ON FRIDAYS
  22. 22. MY INSTAGRAM FEED ON FRIDAYS
  23. 23. MY INSTAGRAM FEED ON FRIDAYS
  24. 24. MY INSTAGRAM FEED ON FRIDAYS
  25. 25. MY INSTAGRAM FEED ON FRIDAYS
  26. 26. STOP SAYING HAPPY FRIDAY & YOU’LL BE… FRIDAY FRIDAY FRIDAY FRIDAY FRIDAY FRIDAY
  27. 27. Having something unique helps you break through the noise...
  28. 28. HOW HAVING SOMETHING UNIQUE WORKS
  29. 29. HOW BEING HUMAN WORKS
  30. 30. A HOTEL THAT GOT MORE LIKES THAN PAULIE
  31. 31. WHAT MAKES YOUR HOTEL UNIQUE? 1. The staff? 2. The location? 3. The history? 4. The rooms?
  32. 32. Getting others to share your content helps you break through the noise...
  33. 33. SHAREABLE CONTENT
  34. 34. SHAREABLE CONTENT
  35. 35. SHAREABLE CONTENT
  36. 36. SHAREABLE CONTENT
  37. 37. SHAREABLE CONTENT
  38. 38. SHAREABLE CONTENT
  39. 39. SHAREABLE CONTENT
  40. 40. GETTING OTHERS TO SHARE YOUR CONTENT Are there attractions or anything else you could feature to encourage them to share your content to their audience?
  41. 41. Search engine friendly content helps you break through the noise...
  42. 42. DISCOVERABLE CONTENT
  43. 43. DISCOVERABLE CONTENT
  44. 44. ‘Evergreen’ content helps you break through the noise...
  45. 45. EVERGREEN CONTENT
  46. 46. 4 practical social media tips...
  47. 47. SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
  48. 48. SEO Ownership WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
  49. 49. WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
  50. 50. WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
  51. 51. WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
  52. 52. WHY SHOULD YOU BE ON EVERY SOCIAL CHANNEL?
  53. 53. REGISTER YOUR NAME!
  54. 54. REGISTER YOUR NAME!
  55. 55. REGISTER YOUR NAME!
  56. 56. REGISTER YOUR NAME!
  57. 57.  Namechk.com OWN YOUR HOTEL’S ‘VANITY URL’
  58. 58. STOP SAYING ‘FIND US ON FACEBOOK’ (Apart from on your website)
  59. 59. HERE’S WHY 1. Launch Facebook 2. Click into the search box 3. Enter the business name 4. Choose from the results Find us on Facebook = 1. Launch a browser / Google 2. Click into the search box 3. Enter the business name 4. Choose from the results Searching on the internet =
  60. 60. HERE’S WHY Find us on the internet! (But businesses don’t do this… as it makes no sense!) Saying ‘Find us on Facebook’is the same as saying:
  61. 61. HERE’S WHY: Business indicating they’re on Facebook by showing the logo but not giving their Facebook web address, meaning you have to ‘Find them’:
  62. 62. HERE’S WHY But when you go looking for them… you can’t find them!
  63. 63. HAVE A CONTENT CALENDAR
  64. 64. MOST EFFECTIVE SOCIAL NETWORK
  65. 65. MOST EFFECTIVE SOCIAL NETWORK
  66. 66. ONE OTHER SOCIAL ELEMENT TO OWN
  67. 67. ONE OTHER SOCIAL ELEMENT TO OWN # Make it relevant # Keep it short as possible # Make sure nobody else is using it # Is it for a campaign or is it ongoing? # Try to make it conversational # Keep them to a minimum
  68. 68. One final tip...
  69. 69. Engaging Inspiring Entertaining Educational MAKE YOUR CONTENT
  70. 70. Thanks colm@sixtwodigital.com @colmhanratty @sixtwodigital www.sixtwodigital.com

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