1. HARRIS INTERACTIVE
PRESENTED BY
Bharti Verma
Ishan Garg
Siva priya. s
Pawan Bhati

2. ABOUT US
 Online research firm.
 Headquarters: New York, USA
 Annual revenue: $165.3 million.
 Employees: 730 full time.
 Online , telephonic, face to face, SMS surveys.
 Speed and accuracy .
 EquiTrend Rankings
 Youth EquiTrend rankings
 Newsletters
 Blog: the highway

3. Types of Research
 Multi- client research
Specialized studies that are available immediately.
 Omnibus
Online, telephone and face-to-face solutions offered
worldwide.

4. Multi Client Research
 SHP- Strategic Health Perspective
Industry Dynamics & Intelligence – direction & pace of change in the
healthcare industry.
Material Recommendations - provides direction that change over the
next two to five years
 YouthPulse
Online Attitudes and Behaviors
Technology and Media Usage
Sports and Fitness
The Role of Family and Friends
Hopes, Dreams, and Fears

5. Multi- Client Research
 EquiTrend
Compares brand amongst competitors & categories
Brand Equity, Connection.
Buzz - most / least conversation, online, social media and offline.
Word of Network
 Buzz Promoter Score (BPS) - volume and sentiment of
conversations around brand.
 brand engagement in social media - 'likings'
Word of Mouth - Frequency of good / bad comments about a
brand.

6. Multi – client research
 Youth EquiTrend
Equity - Brand's overall strength.
Emotional Connection - What they think about a brand.
Brand Advocacy - Speaking well / poorly about a brand.
 Reputation Quotient
Corporation’s current reputation
Perceptions across industries, among audiences
Adaptability to countries outside
 Workplace Environment
 Social Responsibility
 Vision & Leadership
 Emotional Appeal

7. Omnibus
 Harris Poll QuickQuery
One or as many as 30 questions on a single online survey.
The result tables- answers across 40+ demographic subgroups.
 Harris Poll BoomerQuery
Highest earners - Median household income of $54,170
Responsible for half of all consumer spending.
 Harris Poll GenQuery
Both youth and adults - gain insight from all generations
Perspectives, including, parents, children, and other
populations of interest

8. Omnibus
 Harris Poll YouthQuery - Online survey once in a month.
1,100 samples 8- to 18-year old.
Client can Submit and finalize their questions.
Participants of the Harris Interactive Youth Panel.
Result data tables delivered after 2.5 weeks include age , sex.
 Harris Poll LGBTQuery - Lesbian, Gay, Bisexual, Transgender.
What drives their decision-making.
 Harris Poll ParentQuery - Online once in a month
1,000 completed interviews
U.S. parents of children age 0-17

9. CLIENTS (INDUSTRIES)
 Ad agencies  Oil & Energy
 Automotive &Transportation  Public Affairs & Policy
 Restaurant
 Consumer goods
 Retail
 Financial services  Technology
 Healthcare  Telecommunication
 Manufacturing & Industrial  Media & Entertainment
 Travel

10. Service provided to the industries
 Automotive & Transportation
• Business and market strategy
• Technology and innovation
• Government and regulatory standards
• Labour relations
 Consumer goods
• product development lifecycle
• Focus on healthy living
• Implications of an aging population
• Changes in shopping channels and shopper experience

11. Service provided to the industries
 Financial Services
Affluent and High-Net-Worth Individuals
CFOs and other key Decision-Makers
Household Financial Decision-Makers
Small Business Owners
 Retail
Understanding your customers and the evolving market
Delivering optimized services and experiences
Captivating your customers and advocates repeatedly
 Oil & Energy
In -depth global and regional oil and energy industry knowledge
Rapid consumer and B2B research capabilities
Knowledge of key market driver

12. Methods and Tools
 Harris mobile
HIMI (Harris Interactive Mobile Interviewing) application
User-friendly mobile surveys.
 Research life Streaming Suite
Listen- Membership networks - Facebook and Twitter
Behavioural, attitudinal, and contextual information
Observe- Observe - different outreach activities
Effect on audience's attitudes & outcomes
Interact- Two-way interaction with individuals
Quantify- Three-dimensional knowledge
WHO the individual REALLY is .
 Harris poll online panel
Rapidly survey large numbers of the general population
Broad range of studies across a wide array of industries.

13. Methods and Tools
 Quick Screener - Online concept-screening service.
Concept results in about a week.
Comparisons across hundreds of categories.
 Virtual Shelf - Indicators of shopping behavior.
Combines the power of virtual reality and internet.
Thorough and accurate feedback.
 Shelf Impact- Packaging Evaluation System
Online package testing tool.
Controls the exposure time.
What consumers notice – and what they don’t.

14. Methods and Tools
 Values Connect - Proprietary qualitative research methodology
Gauge rational & emotional factors, decision-making behaviour.
Guides strategic marketing & communication choices.
 Advanced Strategy Lab
Industry-leading qualitative research technology .
Careful pre-session planning & qualitative moderation skills
High-level software technology.
Combines the top-level benefits of both in-person and online
qualitative research.

15. THANK YOU!