Line, WeChat, WhatsApp Marketing by Silver Mouse
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SITEC eCommerce Class Module: Social Media & Mobile Commerce 304 Title: Introduction to Line Marketing Presenter: CK Wong, Founder (Silver Mouse) Date: 22 November 2016 Venue: Selangor Digital Creative Centre (SDCC)
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Line, WeChat, WhatsApp Marketing by Silver Mouse
- 1. Intro to LINE Marketing Know more about us at silvermouse.com.my
- 2. Intro to eCommerceMILO & Silver Mouse
- 4. Overview of key media for eCommerce marketing in Malaysia Branding & Awareness Acquisition & Activation Remarketing & Retention Print, Broadcast, Outdoor Display Advertising Video Advertising Influencer Marketing Search Engine Optimization Search Engine Marketing Facebook Advertising Mobile (LINE & WeChat) Affiliate Marketing Programmatic Remarketing Social Media Content Email Marketing Mobile (LINE, WeChat, SMS)
- 5. Mobile is not an option, but a must! 71% adults in Malaysia own smartphone 18M Malaysians are active mobile Internet users 16M Malaysians are using social media via mobile 47% use of mobile to shop online in Malaysia Mobile shopping in Malaysia grow 20% in 2 years 50% transactions via iPay88 are using mobile
- 6. How to reach out to (acquire) mobile users? SMS? Spam? Pull Marketing Push Marketing Opt -In
- 7. Total LINE users all over the world * As of January 2015
- 8. LINE Official Account vs LINE@ LINE Official Account LINE@
- 9. LINE Official Account for Brands Know more about us at silvermouse.com.my
- 10. LINE Official Account the B2B marketing solution LINE Official Account LINE Official Home LINE Stickers
- 11. Brands in Malaysia with LINE Official Account OfflineOnline Media Sales Drive online sales Drive offline sales Comm + brand engagement Offline sales + commOnline sales + comm Online + offline sales + comm Online media
- 12. What kind of campaigns can you run on LINE? Acquisition / Promo Blast Distribute Coupons Interactive Campaigns Survey & Contest
- 13. Case study: Effective flash sale channel for #MYCYBERSALE
- 14. Case study: AEON coupon distribution via simple contest Teaser Day 1 Day 2 Day 3 Day 4 Day 5
- 15. Case study: BHPetrol e-voucher redemption campaign
- 16. Case study: “Scratch & Win” contest by Guardian, Chatime etc.
- 17. LINE@ for Small Business Know more about us at silvermouse.com.my
- 18. LINE@ has hit Japan & Taiwan much earlier
- 19. Some LINE@ accounts have enjoyed huge success
- 20. Self-service platform via web and mobile CMS Web CMS Mobile CMS Follow us on LINE! @eCommerceMILO
- 21. Download LINE@ from App Store or Google Play Search for “lineat”
- 22. Simple registration & multiple accounts allowed
- 23. LINE@ as your marketing broadcast tool
- 24. LINE@ as your customer service tool
- 25. LINE@ is FREE! Premium ID is optional Visit: http://at.line.me
- 26. LINE@ key benefits to your business Mobile-first strategy Multiple accounts for each outlet Handle CS via chat (“pm” style) Publish content for engagement Broadcast marketing messages Interactive marketing campaigns
- 27. hello@silvermouse.com.my Write to us! Some of our key clients