SITEC eCommerce Class
Module: eCommerce Process 202
Title: Why Customer Engagement matters in this Digital Era?
Presenter: Salil Seth, Business Associate (Mitosis)
Date: 24 May 2016
Venue: Selangor Digital Creative Centre (SDCC)
6. How Influential they are?
Read Newspaper/
Magazines Articles or Ads
Saw Advertisements on
televisions
Sources: Consumer Barometer 2016
50%
54%
Searched online with
a search engine
Comparison shopped
rates online
16%
30%
7. Social Media
Active Users
15.5 Million
20.6M 68% 18.0M 25hrs/week
Total number
of active
mobile
internet users
Internet
users as a
percentage
of the total
population
Total
number of
active
internet
users
Source: we are socials 2016
9. Online Information Sources
Search Engines
Social Networks
Online Videos
Product Information
Maps & Directions
79%
84%
53%
78%
58%
Source: Consumer Barometer 2016
10. Compare products / prices / features
online
Looked for opinions / Reviews / Advice Online
Location Based Info Watch Relevant Videos Online
55% 30%
41% 17%
What Information are they looking for?
13. How to Ensure Every Channel Drives Sales?
Dynamically adjusting our media spend using Channel Attribution
Brochure Salesperson Cashier Product
Purchase
d
14. Length of Purchase Cycle
Restaurants
FMCG
Travel
Tech
Auto
Finance:
Investment
Banking
Insurance
Considered Purchase Spontaneous Purchase
•
•
•
•
•
•
•
•