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Nils Wollny: The Extra Hour

Autonomous vehicles are at the top of the hype cycle right now – which means we’re five to 10 years from the plateau of productivity. Full autonomous driving may not happen until 2030, and there are plenty of ethical and legal challenges to be overcome.

*Talk at NEXT 15*

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Nils Wollny: The Extra Hour

  1. 1. Hype Cycle 2015 Source: Gartner 2015 Autonomous 
 Vehicles time expectations Peak of 
 Inflated 
 Expectations
  2. 2. Source: Gartner 2015 time expectations Autonomous 
 Vehicles Peak of 
 Inflated 
 Expectations Hype Cycle 2015
  3. 3. The road to „robots“ Driver only Assistance systems Partly autonomous Highly autonomous Fully autonomous Driver less today 2020 2030 2040since 1958
 „Cruise Control“
  4. 4. The road to „robots“ since 1958
 „Cruise Control“ today 2020 2030 2040 Driver only Assistance systems Partly autonomous Highly autonomous Fully autonomous Driver- less
  5. 5. „Shelley“ 2009
  6. 6. „Shelley“ - Pikes Peak 2010
  7. 7. „James“ - Nevada 2012
  8. 8. „Bobby“ - Hockenheim 2014
  9. 9. „Jack“ - Las Vegas 2015
  10. 10. „Robby“ - Sonoma 2015
  11. 11. More safety >90% of all accidents are caused by human error.
  12. 12. More efficiency Self-driving cars will use space and energy in a more efficient way.
  13. 13. More flexibility Mobility grids of self-driving cars will reduce waiting times for taxis.
  14. 14. More comfort Piloted driving will reduce the passengers stress level significantly.
  15. 15. More fun Piloted driving feels like a rollercoaster ride.
  16. 16. Today we spend 1hour per day operating a car
  17. 17. Leisure & Relaxation: 
 45% Source: Audi Research
  18. 18. Work: 
 30% Source: Audi Research
  19. 19. Entertainment: 25% Source: Audi Research
  20. 20. Source: Audi Research
  21. 21. The extra hour Daily increase of media consumption by >10%work in progress
  22. 22. Transportation is next on the disruptors list
  23. 23. The extra hour Transportation is next on the disruptors list
  24. 24. drive sleep
  25. 25. drive sleep
  26. 26. The extra hour Moreover: work in progress
  27. 27. >95% of the day cars 
 remain unused
  28. 28. The extra hour Our cars will do other things
  29. 29. Piloted driving will become the heartbeat of our future economy
  30. 30. The extra hour Piloted driving will become the heartbeat of our future economy
  31. 31. PILOTED DRIVING
  32. 32. PILOTED DRIVING MORE TIME USER BENEFIT
  33. 33. MORE FUN PILOTED DRIVING MORE TIME USER BENEFIT
  34. 34. PILOTED DRIVING MORE EFFICIENCY MORE TIME USER BENEFIT MORE FUN
  35. 35. PILOTED DRIVING MORE EFFICIENCY MORE TIME MORE FLEXIBILITY USER BENEFIT MORE FUN
  36. 36. PILOTED DRIVING MORE EFFICIENCY MORE SAFETY MORE TIME USER BENEFIT MORE FUN MORE FLEXIBILITY
  37. 37. PILOTED DRIVING MORE EFFICIENCY MORE SAFETY MORE COMFORT MORE TIME USER BENEFIT MORE FUN MORE FLEXIBILITY
  38. 38. PILOTED DRIVING MORE EFFICIENCY MORE SAFETY MORE COMFORT MORE TIME AUTOMOTIVE INDUSTRY USER BENEFIT AFFECTED INDUSTRY MORE FUN MORE FLEXIBILITY
  39. 39. PILOTED DRIVING MORE EFFICIENCY MORE SAFETY MORE COMFORT MORE TIME AUTOMOTIVE INDUSTRY TRANSPORT/
 LOGISTICS USER BENEFIT AFFECTED INDUSTRY MORE FUN MORE FLEXIBILITY
  40. 40. PILOTED DRIVING MORE EFFICIENCY MORE SAFETY MORE COMFORT MORE TIME AUTOMOTIVE INDUSTRY TRANSPORT/
 LOGISTICS RETAIL INDUSTRY USER BENEFIT AFFECTED INDUSTRY MORE FUN MORE FLEXIBILITY
  41. 41. PILOTED DRIVING MORE EFFICIENCY MORE SAFETY MORE COMFORT MORE TIME TRAVEL INDUSTRY AUTOMOTIVE INDUSTRY TRANSPORT/
 LOGISTICS RETAIL INDUSTRY USER BENEFIT AFFECTED INDUSTRY MORE FUN MORE FLEXIBILITY
  42. 42. PILOTED DRIVING MORE EFFICIENCY MORE SAFETY MORE COMFORT MORE TIME PUBLIC SECTOR TRAVEL INDUSTRY AUTOMOTIVE INDUSTRY TRANSPORT/
 LOGISTICS RETAIL INDUSTRY USER BENEFIT AFFECTED INDUSTRY MORE FUN MORE FLEXIBILITY
  43. 43. PILOTED DRIVING MORE EFFICIENCY MORE SAFETY MORE COMFORT MORE TIME PUBLIC SECTOR TRAVEL INDUSTRY AUTOMOTIVE INDUSTRY TRANSPORT/
 LOGISTICS RETAIL INDUSTRY USER BENEFIT AFFECTED INDUSTRY MORE FUN MORE FLEXIBILITY FINANCE/ INSURANCE
  44. 44. MORE FUN PILOTED DRIVING MORE EFFICIENCY MORE SAFETY MORE COMFORT MORE TIME MORE FLEXIBILITY PUBLIC SECTOR TRAVEL INDUSTRY AUTOMOTIVE INDUSTRY TRANSPORT/
 LOGISTICS RETAIL INDUSTRY PRODUCTION AFTER- MARKET USER BENEFIT AFFECTED INDUSTRY EXPECTED CHANGE FINANCE/ INSURANCE
  45. 45. PILOTED DRIVING MORE EFFICIENCY MORE SAFETY MORE COMFORT MORE TIME PUBLIC SECTOR TRAVEL INDUSTRY AUTOMOTIVE INDUSTRY TRANSPORT/
 LOGISTICS RETAIL INDUSTRY RENTALS/
 MOBILITY DELIVERY SERVICES REMOVER TAXIS PRODUCTION AFTER- MARKET USER BENEFIT AFFECTED INDUSTRY EXPECTED CHANGE MORE FUN MORE FLEXIBILITY FINANCE/ INSURANCE
  46. 46. PILOTED DRIVING MORE EFFICIENCY MORE SAFETY MORE COMFORT MORE TIME NURSING HOMES PUBLIC SECTOR TRAVEL INDUSTRY AUTOMOTIVE INDUSTRY TRANSPORT/
 LOGISTICS RETAIL INDUSTRY RENTALS/
 MOBILITY DELIVERY SERVICES REMOVER TAXIS PRODUCTION AFTER- MARKET INSURANCES FINANCING HEALTH USER BENEFIT AFFECTED INDUSTRY EXPECTED CHANGE MORE FUN MORE FLEXIBILITY FINANCE/ INSURANCE
  47. 47. PILOTED DRIVING MORE EFFICIENCY MORE SAFETY MORE COMFORT MORE TIME NURSING HOMES PUBLIC TRANSPORT ENERGY SUPPLY INFRA- STRUCTURE PUBLIC SECTOR TRAVEL INDUSTRY AUTOMOTIVE INDUSTRY TRANSPORT/
 LOGISTICS RETAIL INDUSTRY RENTALS/
 MOBILITY DELIVERY SERVICES REMOVER TAXIS PRODUCTION AFTER- MARKET INSURANCES FINANCING HEALTH USER BENEFIT AFFECTED INDUSTRY EXPECTED CHANGE MORE FUN MORE FLEXIBILITY FINANCE/ INSURANCE
  48. 48. PILOTED DRIVING MORE EFFICIENCY MORE SAFETY MORE COMFORT MORE TIME NURSING HOMES PUBLIC TRANSPORT ENERGY SUPPLY INFRA- STRUCTURE PUBLIC SECTOR TRAVEL INDUSTRY AUTOMOTIVE INDUSTRY TRANSPORT/
 LOGISTICS RETAIL INDUSTRY SHOPPING RENTALS/
 MOBILITY DELIVERY SERVICES DOMESTIC FLIGHTS BUSINESS HOTELS REAL ESTATE MEDIAREMOVER TAXIS PRODUCTION AFTER- MARKET INSURANCES FINANCING HEALTH USER BENEFIT AFFECTED INDUSTRY EXPECTED CHANGE MORE FUN MORE FLEXIBILITY FINANCE/ INSURANCE
  49. 49. MORE FUN PILOTED DRIVING MORE EFFICIENCY MORE SAFETY MORE COMFORT MORE TIME MORE FLEXIBILITY NURSING HOMES PUBLIC TRANSPORT ENERGY SUPPLY INFRA- STRUCTURE PUBLIC SECTOR FINANCE/ INSURANCE TRAVEL INDUSTRY AUTOMOTIVE INDUSTRY TRANSPORT/
 LOGISTICS RETAIL INDUSTRY SHOPPING RENTALS/
 MOBILITY DELIVERY SERVICES – DOMESTIC FLIGHTS BUSINESS HOTELS REAL ESTATE MEDIAREMOVER TAXIS PRODUCTION AFTER- MARKET INSURANCES FINANCING HEALTH – – – – – USER BENEFIT AFFECTED INDUSTRY EXPECTED CHANGE OPPORTUNITY AREAS
  50. 50. How we will live
  51. 51. @Nils_Wollny nils.wollny@audi.de

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