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When	
  Cultures	
  Collide
                                 Leading Successfully Across Cultures
Lewis, R. (2005).When Cultures
  Collice (3rd Ed.). Brealey.




                                         Prof. Dr. Hora Tjitra, Li Hongchang & Ma Chunyun, Zhejiang University
                                                                                         Hangzhou, February 2011
Culture and cultural conditioning


    Culture	
  is	
  the	
  collective programming	
  of	
  the	
  mind	
  which	
  
    dis.nguishes	
  the	
  members	
  of	
  one	
  category	
  of	
  people	
  from	
  
    another.
                                                                        -­‐-­‐Hofstede



      Cultural	
  condi-oning
        •	
  	
  life
        •	
  	
  history



                Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                          2
Prof. Dr. Hora Tjitra - Excellence in Culture, Talent and Change




                                                                  14	
  years	
  in	
  Germany




                                                                                                 7	
  years	
  in	
  China




                                                                                                           Born	
  and	
  grew	
  up	
  
                                                                                                           in	
  Indonesia




               Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                                                                           3
Prof. Dr. Hora Tjitra - Excellence in Culture, Talent and Change




                                                                                       14	
  years	
  in	
  Germany




 Professional activities:
 • Academic Teaching and Research, as well as Consulting,
   Coaching, Training and Assessment in the area of:                                                                  7	
  years	
  in	
  China
   -   Cross-Cultural Awareness and Communication
   -   Cross-Cultural Issues in HR Management
   -   Corporate Learning and Development
   -   Executive Coaching and Assessment
   -   Global Leadership Development Program
   -   Facilitation of Strategic Conference                                                                                     Born	
  and	
  grew	
  up	
  
       Large Strategic Change Projects                                                                                          in	
  Indonesia
   -
 International and National project references:
 • BASF, Siemens, Dupont, Commerzbank, Hugo Boss, SAP,
   Barco, GTZ, Telkom Indonesia, etc.




                                    Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                                                                                                3
What will be discussed in the book


                                                            1              Cultural conditioning


                                                            2              When cultures collide


                                                              3            Cultural categories


                                                               4           Culture and language


                                                               5           The use of time
   Lewis, R. (2005).When Cultures
     Collice (3rd Ed.). Brealey.




                        Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                                   4
When cultures collide

                                                   Cultural	
  display




            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                         5
When cultures collide

                                                   Cultural	
  display


                                                               approval


                                                               tradi3on

                                                        own	
  culture




            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                          5
When cultures collide

                                                    Cultural	
  display


      Resistance                                                approval

     withdrawal                                                 tradi3on

         alien	
  
                                                         own	
  culture
        culture



             Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                           5
When cultures collide

                                                    Cultural	
  display


      Resistance                                                              semi-­‐
                                                                approval
                                                                           acceptance

     withdrawal                                                 tradi3on    empathy

         alien	
                                                            friendly	
  
                                                         own	
  culture
        culture                                                             culture



             Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                           5
Culture categories




            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                               6
Culture categories




      Dutch
      Swiss                    Linear-active
     German
    American




               Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                  6
Culture categories



                                                                                  Indian
                                                                  Multi-active     Arab
                                                                                 French
      Dutch
                                                                                 Spanish
      Swiss                    Linear-active
     German
    American




               Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                           6
Culture categories



                                                                                         Indian
                                                                         Multi-active     Arab
                                                                                        French
      Dutch
                                                                                        Spanish
      Swiss                    Linear-active
     German
    American




                                                                  Reactive


                                                                       Turk
                                                                       Finn
                                                                      Chinese
                                                                     Japanese
               Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                                  6
cultures--linear-active and multi-active



         Linear-­‐ac3ve                                                    Mul3-­‐ac3ve

                                                                Reactive




             Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                          7
cultures--linear-active and multi-active



          Linear-­‐ac3ve                                                      Mul3-­‐ac3ve

                                                                   Reactive
           	
  Job-­‐oriented	
  

           unemo7onal

          Confronts	
  with	
  
               logic

      Limited	
  body	
  language



                Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                             7
cultures--linear-active and multi-active



          Linear-­‐ac3ve                                                      Mul3-­‐ac3ve

                                                                   Reactive
           	
  Job-­‐oriented	
                                               people-­‐oriented

           unemo7onal                                                            emo7onal
          Confronts	
  with	
  
               logic                                                             Confronts	
  
                                                                                emo7onally
      Limited	
  body	
  language                                              unrestricted	
  
                                                                              body	
  language


                Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                                  7
linear-active culture & multi-active culture




           linear-­‐ac3ve	
  culture	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  mul3-­‐ac3ve	
  culture




              Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                                      8
linear-active culture & multi-active culture




           linear-­‐ac3ve	
  culture	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  mul3-­‐ac3ve	
  culture




         Irritate	
  each	
  
         other
         • Germany
         • Mexico




              Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                                      8
linear-active culture & multi-active culture




           linear-­‐ac3ve	
  culture	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  mul3-­‐ac3ve	
  culture




         Irritate	
  each	
                                              Learn	
  from	
  each	
  
         other                                                           other
         • Germany                                                        • Italy
         • Mexico                                                         • Switzerland




              Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                                      8
Culture - Reactive



  Linear-active                                                 Multi-active



                               Reactive




             Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                               9
Culture - Reactive



  Linear-active                                                 Multi-active



                               Reactive

                       people-­‐oriented

                           quietly	
  caring

                             avoid	
  
                         confronta7on

                              subtle	
  body	
  
                               language
             Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                               9
Culture - Reactive



  Linear-active                                                 Multi-active



                               Reactive

                       people-­‐oriented

                           quietly	
  caring

                             avoid	
  
                         confronta7on

                              subtle	
  body	
  
                               language
             Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                               9
linear/ multi-active & reactive cultures



      Linear-­‐ac3ve	
  
      culture	
  	
  	
  
      	
  	
  	
  	
  

      reac3ve	
  culture	
  

      Mul3-­‐ac3ve	
  
      culture	
  



                         Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                            10
linear/ multi-active & reactive cultures



      Linear-­‐ac3ve	
  
      culture	
  	
  	
                                                     •America	
  
      	
  	
  	
  	
                                                        •Finland

      reac3ve	
  culture	
  

      Mul3-­‐ac3ve	
  
      culture	
  



                         Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                           10
linear/ multi-active & reactive cultures



      Linear-­‐ac3ve	
  
      culture	
  	
  	
                                                     •America	
  
      	
  	
  	
  	
                                                        •Finland

      reac3ve	
  culture	
  
                                                                            •Mexico
                                                                            •Japan	
  &Finland	
  
      Mul3-­‐ac3ve	
  
      culture	
  



                         Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                                     10
Cultural differences--- gathering information




             Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                11
Cultural differences--- gathering information




        Culture


      Informa.on	
  
       gathering




               Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                  11
Cultural differences--- gathering information




                                                  Data-­‐
        Culture
                                                 oriented

      Informa.on	
                 Database	
  Printed	
  
       gathering                     informa.on




               Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                  11
Cultural differences--- gathering information




                                                  Data-­‐         Dialogue-­‐
        Culture                                                   oriented
                                                 oriented

      Informa.on	
                 Database	
  Printed	
            Personal	
  
       gathering                     informa.on                   informa.on	
  
                                                                    network




               Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                   11
Cultural differences--- gathering information




                                                  Data-­‐         Dialogue-­‐
        Culture                                                                     Listening
                                                 oriented         oriented


      Informa.on	
                                                  Personal	
       Database	
  
                                   Database	
  Printed	
  
       gathering                                                  informa.on	
       personal	
  
                                     informa.on
                                                                    network        informa.on	
  
                                                                                     network




               Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                                    11
Concepts and notions (                                         )


                    Though many concepts are shared by
                    other cultures, everyone has different
                          notions of these concepts




            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                   12
Concepts and notions (                                          )


                    Though many concepts are shared by
                    other cultures, everyone has different
                          notions of these concepts


                                                               Truth




            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                       12
Concepts and notions (                                          )


                    Though many concepts are shared by
                    other cultures, everyone has different
                          notions of these concepts


                                                               Truth
                                                Contracts and ethics




            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                       12
Concepts and notions (                                          )


                    Though many concepts are shared by
                    other cultures, everyone has different
                          notions of these concepts


                                                               Truth
                                                Contracts and ethics

                                                           Common sense




            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                          12
Concepts and notions (                                           )


                    Though many concepts are shared by
                    other cultures, everyone has different
                          notions of these concepts


                                                               Truth
                                                Contracts and ethics

                                                           Common sense

                                                               Silence


            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                          12
Powerful mental block


       language we speak largely determines our way of
       thinking, as distinct from merely expressing it.

                                                               --Benjamin Whorf




                   UK                                                        ZULU



            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                    13
Humor across frontiers




            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                               14
Humor across frontiers




                                                         Humor: they enjoyed
                                                           different flavor




            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                               14
Humor across frontiers




                                                         Humor: they enjoyed
                                                           different flavor


                                                               International jokes




            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                     14
Humor across frontiers




                                                         Humor: they enjoyed
                                                           different flavor


                                                               International jokes



                                                                   Humor in Biz



            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                     14
Listening habits


                                                                                                                                                      	
  
                                                                                                                                              	
  be	
  
                                                                                                                                        to e
                                                                                                                                n ts	
  d	
  th ct
  Listening	
  for	
                                                                                          listening       wa sol rodu
                                                                                                                                      p
  informa.on                                                                                                               wants
                          Look                                                                                             entert 	
  to	
  be	
  
                                   i                                                                                              ained
                         for	
  lo ng	
  
                                  gic

                                                                                      Germany
               France
                                                                                             What	
                       USA
                                                                                             does	
  it	
  
                                                                          Listens	
  for	
  
                                                                                             cost?
                                                                         informa.on	
  
                                                                        and	
  technical	
  
                                                                            details

                                                                                              More	
  
                                                                                             context	
  
                                                                                              please




                           Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                                                                                             15
Listening habits--advertisement




                                  First Bite at the Big Apple
                                  Fly UNITED AIRLINES




            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                16
The language of management




                                  1     2     3     4            5
                               Close definition of tasks               obedience   supervision

                                                              German




           Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                                 17
The language of management




                                  1     2     3     4                    5
                               Close definition of tasks                      obedience        supervision

                                                                    German


                      objectives                                                                1 2 3
                                                                                          Speed in execution
                        1 2 3
                                                              Pumping up employee


                                                                   American English


           Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                                               17
The language of management

                            hin.ng	
  at	
  tasks
                                   indirect

  Japanese
                                                                compliance




             Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                             18
The language of management

                            hin.ng	
  at	
  tasks
                                   indirect

  Japanese
                                                                      compliance




   French



                                                                Educated compliance
             Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                      18
The use of time—linear time


                         America, Britain, German, Switzerland…
                             Prefer to do one thing at a time




            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                  19
The use of time—linear time


                         America, Britain, German, Switzerland…
                             Prefer to do one thing at a time


        Past                                     Present                    Future


         Past                                    Present                     Future

                                          Today’s task
         over                                                          Plans for Worries for   etc.
                                                                       January February


                                   A           B           C   D   E

            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                                      19
The use of time—Multi-actives

                           Southern Europeans
              The more they can do or handle at the same time,
              the more happier and the more fulfilled they feel




            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                  20
The use of time—Multi-actives

                           Southern Europeans
              The more they can do or handle at the same time,
              the more happier and the more fulfilled they feel



          9am 10 11 12                                                14 15 16 17

Theory      A B C lunch D E F
          9am 10 11 12                                                14 15 16 17
                                                                                                   cancelled or
                                                                   for lunch
Reality       A B                            12:30
                                                               C               D   16:30
                                                                                           E   F   meets in bar




            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                                            20
The use of time—cyclic time

                                         9am                                       5pm


        Western                                     A          B   C   D   E   F




            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                         21
The use of time—cyclic time

                                         9am                                                        5pm


        Western                                     A          B      C      D      E           F

                                                                                        A       B

                                                                   starting point       F           C
                                                                                            E   D



   Oriental


            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                                          21
The use of time—cyclic time

                                         9am                                                             5pm


        Western                                     A              B      C      D       E           F

                                                                                             A       B

                                                                       starting point        F           C
                                                                                                 E   D



   Oriental
                                                 A                                       B
                                                               F           G
                                                       D                                E C


            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                                               21
The use of time—back to the future


                                                               present

                                                                              Past
                Future                                                       Visible

                unknowable                                                  influential



                                                                Present
                                                                Vaguely
                                                               understood

                                    Malagasy concept of time


            Richard	
  Lewis:	
  When	
  Cultures	
  Collide

                                                                                          22
Thank	
  You
Contact us via …

Mail:    hora_t@mac.com
Follow: twitter@htjitra
Website: http://horatjitra.com




        Zhejiang	
  University,	
  Hangzhou	
  (China)

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When Cultures Collide - Managing across Cultures

  • 1. When  Cultures  Collide Leading Successfully Across Cultures Lewis, R. (2005).When Cultures Collice (3rd Ed.). Brealey. Prof. Dr. Hora Tjitra, Li Hongchang & Ma Chunyun, Zhejiang University Hangzhou, February 2011
  • 2. Culture and cultural conditioning Culture  is  the  collective programming  of  the  mind  which   dis.nguishes  the  members  of  one  category  of  people  from   another. -­‐-­‐Hofstede Cultural  condi-oning •    life •    history Richard  Lewis:  When  Cultures  Collide 2
  • 3. Prof. Dr. Hora Tjitra - Excellence in Culture, Talent and Change 14  years  in  Germany 7  years  in  China Born  and  grew  up   in  Indonesia Richard  Lewis:  When  Cultures  Collide 3
  • 4. Prof. Dr. Hora Tjitra - Excellence in Culture, Talent and Change 14  years  in  Germany Professional activities: • Academic Teaching and Research, as well as Consulting, Coaching, Training and Assessment in the area of: 7  years  in  China - Cross-Cultural Awareness and Communication - Cross-Cultural Issues in HR Management - Corporate Learning and Development - Executive Coaching and Assessment - Global Leadership Development Program - Facilitation of Strategic Conference Born  and  grew  up   Large Strategic Change Projects in  Indonesia - International and National project references: • BASF, Siemens, Dupont, Commerzbank, Hugo Boss, SAP, Barco, GTZ, Telkom Indonesia, etc. Richard  Lewis:  When  Cultures  Collide 3
  • 5. What will be discussed in the book 1 Cultural conditioning 2 When cultures collide 3 Cultural categories 4 Culture and language 5 The use of time Lewis, R. (2005).When Cultures Collice (3rd Ed.). Brealey. Richard  Lewis:  When  Cultures  Collide 4
  • 6. When cultures collide Cultural  display Richard  Lewis:  When  Cultures  Collide 5
  • 7. When cultures collide Cultural  display approval tradi3on own  culture Richard  Lewis:  When  Cultures  Collide 5
  • 8. When cultures collide Cultural  display Resistance approval withdrawal tradi3on alien   own  culture culture Richard  Lewis:  When  Cultures  Collide 5
  • 9. When cultures collide Cultural  display Resistance semi-­‐ approval acceptance withdrawal tradi3on empathy alien   friendly   own  culture culture culture Richard  Lewis:  When  Cultures  Collide 5
  • 10. Culture categories Richard  Lewis:  When  Cultures  Collide 6
  • 11. Culture categories Dutch Swiss Linear-active German American Richard  Lewis:  When  Cultures  Collide 6
  • 12. Culture categories Indian Multi-active Arab French Dutch Spanish Swiss Linear-active German American Richard  Lewis:  When  Cultures  Collide 6
  • 13. Culture categories Indian Multi-active Arab French Dutch Spanish Swiss Linear-active German American Reactive Turk Finn Chinese Japanese Richard  Lewis:  When  Cultures  Collide 6
  • 14. cultures--linear-active and multi-active Linear-­‐ac3ve Mul3-­‐ac3ve Reactive Richard  Lewis:  When  Cultures  Collide 7
  • 15. cultures--linear-active and multi-active Linear-­‐ac3ve Mul3-­‐ac3ve Reactive  Job-­‐oriented   unemo7onal Confronts  with   logic Limited  body  language Richard  Lewis:  When  Cultures  Collide 7
  • 16. cultures--linear-active and multi-active Linear-­‐ac3ve Mul3-­‐ac3ve Reactive  Job-­‐oriented   people-­‐oriented unemo7onal emo7onal Confronts  with   logic Confronts   emo7onally Limited  body  language unrestricted   body  language Richard  Lewis:  When  Cultures  Collide 7
  • 17. linear-active culture & multi-active culture linear-­‐ac3ve  culture                    mul3-­‐ac3ve  culture Richard  Lewis:  When  Cultures  Collide 8
  • 18. linear-active culture & multi-active culture linear-­‐ac3ve  culture                    mul3-­‐ac3ve  culture Irritate  each   other • Germany • Mexico Richard  Lewis:  When  Cultures  Collide 8
  • 19. linear-active culture & multi-active culture linear-­‐ac3ve  culture                    mul3-­‐ac3ve  culture Irritate  each   Learn  from  each   other other • Germany • Italy • Mexico • Switzerland Richard  Lewis:  When  Cultures  Collide 8
  • 20. Culture - Reactive Linear-active Multi-active Reactive Richard  Lewis:  When  Cultures  Collide 9
  • 21. Culture - Reactive Linear-active Multi-active Reactive people-­‐oriented quietly  caring avoid   confronta7on subtle  body   language Richard  Lewis:  When  Cultures  Collide 9
  • 22. Culture - Reactive Linear-active Multi-active Reactive people-­‐oriented quietly  caring avoid   confronta7on subtle  body   language Richard  Lewis:  When  Cultures  Collide 9
  • 23. linear/ multi-active & reactive cultures Linear-­‐ac3ve   culture               reac3ve  culture   Mul3-­‐ac3ve   culture   Richard  Lewis:  When  Cultures  Collide 10
  • 24. linear/ multi-active & reactive cultures Linear-­‐ac3ve   culture       •America           •Finland reac3ve  culture   Mul3-­‐ac3ve   culture   Richard  Lewis:  When  Cultures  Collide 10
  • 25. linear/ multi-active & reactive cultures Linear-­‐ac3ve   culture       •America           •Finland reac3ve  culture   •Mexico •Japan  &Finland   Mul3-­‐ac3ve   culture   Richard  Lewis:  When  Cultures  Collide 10
  • 26. Cultural differences--- gathering information Richard  Lewis:  When  Cultures  Collide 11
  • 27. Cultural differences--- gathering information Culture Informa.on   gathering Richard  Lewis:  When  Cultures  Collide 11
  • 28. Cultural differences--- gathering information Data-­‐ Culture oriented Informa.on   Database  Printed   gathering informa.on Richard  Lewis:  When  Cultures  Collide 11
  • 29. Cultural differences--- gathering information Data-­‐ Dialogue-­‐ Culture oriented oriented Informa.on   Database  Printed   Personal   gathering informa.on informa.on   network Richard  Lewis:  When  Cultures  Collide 11
  • 30. Cultural differences--- gathering information Data-­‐ Dialogue-­‐ Culture Listening oriented oriented Informa.on   Personal   Database   Database  Printed   gathering informa.on   personal   informa.on network informa.on   network Richard  Lewis:  When  Cultures  Collide 11
  • 31. Concepts and notions ( ) Though many concepts are shared by other cultures, everyone has different notions of these concepts Richard  Lewis:  When  Cultures  Collide 12
  • 32. Concepts and notions ( ) Though many concepts are shared by other cultures, everyone has different notions of these concepts Truth Richard  Lewis:  When  Cultures  Collide 12
  • 33. Concepts and notions ( ) Though many concepts are shared by other cultures, everyone has different notions of these concepts Truth Contracts and ethics Richard  Lewis:  When  Cultures  Collide 12
  • 34. Concepts and notions ( ) Though many concepts are shared by other cultures, everyone has different notions of these concepts Truth Contracts and ethics Common sense Richard  Lewis:  When  Cultures  Collide 12
  • 35. Concepts and notions ( ) Though many concepts are shared by other cultures, everyone has different notions of these concepts Truth Contracts and ethics Common sense Silence Richard  Lewis:  When  Cultures  Collide 12
  • 36. Powerful mental block language we speak largely determines our way of thinking, as distinct from merely expressing it. --Benjamin Whorf UK ZULU Richard  Lewis:  When  Cultures  Collide 13
  • 37. Humor across frontiers Richard  Lewis:  When  Cultures  Collide 14
  • 38. Humor across frontiers Humor: they enjoyed different flavor Richard  Lewis:  When  Cultures  Collide 14
  • 39. Humor across frontiers Humor: they enjoyed different flavor International jokes Richard  Lewis:  When  Cultures  Collide 14
  • 40. Humor across frontiers Humor: they enjoyed different flavor International jokes Humor in Biz Richard  Lewis:  When  Cultures  Collide 14
  • 41. Listening habits    be   to e n ts  d  th ct Listening  for   listening wa sol rodu p informa.on wants Look entert  to  be   i ained for  lo ng   gic Germany France What   USA does  it   Listens  for   cost? informa.on   and  technical   details More   context   please Richard  Lewis:  When  Cultures  Collide 15
  • 42. Listening habits--advertisement First Bite at the Big Apple Fly UNITED AIRLINES Richard  Lewis:  When  Cultures  Collide 16
  • 43. The language of management 1 2 3 4 5 Close definition of tasks obedience supervision German Richard  Lewis:  When  Cultures  Collide 17
  • 44. The language of management 1 2 3 4 5 Close definition of tasks obedience supervision German objectives 1 2 3 Speed in execution 1 2 3 Pumping up employee American English Richard  Lewis:  When  Cultures  Collide 17
  • 45. The language of management hin.ng  at  tasks indirect Japanese compliance Richard  Lewis:  When  Cultures  Collide 18
  • 46. The language of management hin.ng  at  tasks indirect Japanese compliance French Educated compliance Richard  Lewis:  When  Cultures  Collide 18
  • 47. The use of time—linear time America, Britain, German, Switzerland… Prefer to do one thing at a time Richard  Lewis:  When  Cultures  Collide 19
  • 48. The use of time—linear time America, Britain, German, Switzerland… Prefer to do one thing at a time Past Present Future Past Present Future Today’s task over Plans for Worries for etc. January February A B C D E Richard  Lewis:  When  Cultures  Collide 19
  • 49. The use of time—Multi-actives Southern Europeans The more they can do or handle at the same time, the more happier and the more fulfilled they feel Richard  Lewis:  When  Cultures  Collide 20
  • 50. The use of time—Multi-actives Southern Europeans The more they can do or handle at the same time, the more happier and the more fulfilled they feel 9am 10 11 12 14 15 16 17 Theory A B C lunch D E F 9am 10 11 12 14 15 16 17 cancelled or for lunch Reality A B 12:30 C D 16:30 E F meets in bar Richard  Lewis:  When  Cultures  Collide 20
  • 51. The use of time—cyclic time 9am 5pm Western A B C D E F Richard  Lewis:  When  Cultures  Collide 21
  • 52. The use of time—cyclic time 9am 5pm Western A B C D E F A B starting point F C E D Oriental Richard  Lewis:  When  Cultures  Collide 21
  • 53. The use of time—cyclic time 9am 5pm Western A B C D E F A B starting point F C E D Oriental A B F G D E C Richard  Lewis:  When  Cultures  Collide 21
  • 54. The use of time—back to the future present Past Future Visible unknowable influential Present Vaguely understood Malagasy concept of time Richard  Lewis:  When  Cultures  Collide 22
  • 55. Thank  You Contact us via … Mail: hora_t@mac.com Follow: twitter@htjitra Website: http://horatjitra.com Zhejiang  University,  Hangzhou  (China)