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VALUE OF
CONTENT
CHECKLIST FOR CONTENT MARKETING.
#MAKEGOODCONTENT
As we embark into the year 2015,
lets reboot the value of content marketing.
2015
Staggering amount of content
are published every seconds.
Among those
publishers
one of them is you.
THE CONTENT
MARKETER
You have to
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
value
the
value
to do the best
content marketing
content
understand
of
Marketing that goes beyond your
products and services
50CONTENT
DOES MORE
THAN JUST SELL.
%
OFF
IT S NOT HOW HARD YOU HIT IT S ABOUT HOW HARD YOU CAN GET HIT AND KEEP
MOVING FORWARD. THAT S HOW WINNING IS DONE. IT S NOT HOW HARD YOU HIT IT S
ABOUT HOW HARD YOU CAN GET HIT AND KEEP MOVING FORWARD. THAT S HOW
WINNING IS DONE. IT S NOT HOW HARD YOU HIT IT S ABOUT HOW HARD YOU CAN GET HIT
AND KEEP MOVING FORWARD. THAT S HOW WINNING IS DONE. IT S NOT HOW HARD
YOU HIT IT S ABOUT HOW HARD YOU CAN GET HIT AND KEEP MOVING FORWARD. THAT S
HOW WINNING IS DONE. IT S NOT HOW HARD YOU HIT IT S ABOUT HOW HARD YOU CAN
GET HIT AND KEEP MOVING FORWARD. THAT S HOW WINNING IS DONE. IT S NOT HOW
HARD YOU HIT IT S ABOUT HOW HARD YOU CAN GET HIT AND KEEP MOVING FORWARD.
THAT S HOW WINNING IS DONE. IT S NOT HOW HARD YOU HIT IT S ABOUT HOW HARD YOU
CAN GET HIT AND KEEP MOVING FORWARD. THAT S HOW WINNING IS DONE. IT S NOT
HOW HARD YOU HIT IT S ABOUT HOW HARD YOU CAN GET HIT AND KEEP MOVING
FORWARD. THAT S HOW WINNING IS DONE. IT S NOT HOW HARD YOU HIT IT S ABOUT
HOW HARD YOU CAN GET HIT AND KEEP MOVING FORWARD. THAT S HOW WINNING IS
DONE. IT S NOT HOW HARD YOU HIT IT S ABOUT HOW HARD YOU CAN GET HIT AND KEEP
MOVING FORWARD. THAT S HOW WINNING IS DONE. IT S NOT HOW HARD YOU HIT IT S
ABOUT HOW HARD YOU CAN GET HIT AND KEEP MOVING FORWARD. THAT S HOW
WINNING IS DONE. IT S NOT HOW HARD YOU HIT IT S ABOUT HOW HARD YOU CAN GET HIT
AND KEEP MOVING FORWARD. THAT S HOW WINNING IS DONE. IT S NOT HOW HARD
YOU HIT IT S ABOUT HOW HARD YOU CAN GET HIT AND KEEP MOVING FORWARD. THAT S
HOW WINNING IS DONE. IT S NOT HOW HARD YOU HIT IT S ABOUT HOW HARD YOU CAN
GET HIT AND KEEP MOVING FORWARD. THAT S HOW WINNING IS DONE. IT S NOT HOW
HARD YOU HIT IT S ABOUT HOW HARD YOU CAN GET HIT AND KEEP MOVING FORWARD.
THAT S HOW WINNING IS DONE. HARD YOU CAN GET HIT AND KEEP MOVING FORWARD.
THAT S HOW WINNING IS DONE. IT S NOT HOW HARD YOU HIT IT S ABOUT HOW HARD YOU
CAN GET HIT AND KEEP MOVING FORWARD. THAT S HOW WINNING IS DONE. HARD YOU
CAN GET HIT AND KEEP MOVING FORWARD. THAT S HOW WINNING IS DONE. IT S NOT
HOW HARD YOU HIT IT S ABOUT HOW HARD YOU CAN GET HIT AND KEEP MOVING
FORWARD. THAT S HOW WINNING IS DONE. HARD YOU CAN GET HIT AND KEEP MOVING
FORWARD. THAT S HOW WINNING IS DONE. IT S NOT HOW HARD YOU HIT IT S ABOUT
HOW HARD YOU CAN GET HIT AND KEEP MOVING FORWARD. THAT S HOW WINNING IS
DONE. HARD YOU CAN GET HIT AND KEEP MOVING FORWARD. THAT S HOW WINNING IS
DONE. IT S NOT HOW HARD YOU HIT IT S ABOUT HOW HARD YOU CAN GET HIT AND KEEP
MOVING FORWARD. THAT S HOW WINNING IS DONE. HARD YOU CAN GET HIT AND KEEP
MOVING FORWARD. THAT S HOW WINNING IS DONE. IT S NOT HOW HARD YOU HIT IT S
ABOUT HOW HARD YOU CAN GET HIT AND KEEP MOVING FORWARD. THAT S HOW
WINNING IS DONE. HARD YOU CAN GET HIT AND KEEP MOVING FORWARD.
IT
INSPIRES
YOU.
IT MAKESYOU
LAUGH.
IT EMPATHISES
WITH YOU.
IT OVERCOMES
YOUR
FEAR.
T AMPLIFIES YOUR OPINION.
IT AMPLIFIES YOUR OPINION.
IT AMPLIFIES YOUR OPINION
IT AMPLIFIES YOUR O
IT AMPLIFIES YOUR OPINION.
R OPINION.
AMPLIFIES YOUR OPINI
S YOUR OPINION.
IT AMPLIFIES YOUR OPINION. IT AMPL
IT AMPLIFIES YOUR OPINIO
OUR OPINION.
IT AMPLIFIES YOUR OPINION.
IT AMPLIFIES YOUR OPINION
IT AMPLIFIES YOUR OPINION. IT AMPLIFIES YOUR OPINION
IT AMPLIFIES YOUR OPINIONYOUR OPINION.
OPINION.
IT CHALLENGES YOUR BELIEF.
It
brings
people
together.
IT ma kes
I FORM
YO U N E D
IT TEACHES YOU NEW SKILLS.
AND IT CAN
BRING A CHANGE
IN THE SOCIETY.
SO AS A CONTENT MARKETER YOU HAVE TO KNOW,
WHAT YOU WANT YOUR AUDIENCE TO FEEL.
START YOUR PROCESS FROM EMOTIONS.
NOT FROM
K
EYW
OR DS.
HAPPY CONTENT
MARKETING 2015 !!
to all content marketers.
Thank You
www.simplify360.com
INSPIRATIONS BEHIND THE DESIGN :
PAUL RAND, SAUL BASS, MILTON GLASER, ALAN FLETCHER
JOSEF MÜLLER-BROCKMANN, DAVID CARSON, PAULA SCHER
MASSIMO VIGNELLI, PABLO FERRO, MAURICE BINDER
AND MANY OTHER GRAPHIC DESIGNERS..
*ALL THE GRAPHICS OF THE SLIDES HAS BEEN CREATED IN KEYNOTE AND NO IMAGES WERE USED :)
created/designed by Deep Sherchan, CMO Simplify360
@bexdeep
Thank You
www.simplify360.com
#MAKEGOODCONTENT

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Value of Content - Check list for content marketing