Take a look at the slogan wars of Indian Elections’ 2014, and the impact it created over the voting population of India. The marketing campaigns carried out this year by different political parties have been very interesting. This ebook is a walkthrough for these colorful slogans.

1. INDIAN ELECTIONS AND THE SLOGAN WARS
CASE STUDY
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2. INTRODUCTION
This year’s Indian election 2014
saw many well framed, catchy
slogans which created huge
impact on the voters, which
money was not able to buy.
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We have seen both positive and negative impact of
slogans on the masses in the past.
However, this year we saw new heights in this slogan war.

4. SAMPLE TEXT
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In 2014, we witnessed a whole new edge of how slogans can help in
boosting a candidate’s image. The best example would be the
slogan,’Abki Baar Modi Sarkar’ (Modi for PM) used by BJP for promoting
Narendra Modi.
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The marketing campaigns carried out this year by different political parties
have been very interesting. This E-book is an exploration of the marketing
campaigns carried out by various parties and their analysis.
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