Key findings: Discussion around analytics, cloud, internet of things and data management were talked the most with the big data. People mostly mentioned companies like IBM, Oracle and Apple when they talk on Big Data and Technologies like Oracle, Hadoop, Cloud and SQL were talked the most Big data applications on Health care industry had higher mentions followed by sports and Financial Institutions/markets People from United states were more interested in talking about Big data; There are significant number of mentions from India

1. Social media analysis on
Big Data
July, 2014

2. WHAT DID WE FOUND :
• Discussion around analytics, cloud, internet of things and data management were
talked the most with the big data.
• People mostly mentioned companies like IBM, Oracle and Apple when they talk on
Big Data and Technologies like Oracle, Hadoop, Cloud and SQL were talked the
most
• Big data applications on Health care industry had higher mentions followed by
sports and Financial Institutions/markets
• People from United states were more interested in talking about Big data; There
are significant number of mentions from India

3. IBM, ORACLE AND APPLE WERE THE MOST TALKED COMPANIES
Technologies like Oracle, Hadoop, Cloud and SQL were talked the most

4. WHICH ARE THE MOST USED HASHTAGS WHEN PEOPLE TALK ABOUT BIG DATA?
DISCUSSION AROUND ANALYTICS, CLOUD, INTERNET OF THINGS AND DATA MANAGEMENT WERE TALKED THE MOST
0 5000 10000 15000 20000 25000 30000
#bigdata
#analytics
#iot
#cloud
#data
#cloudexpo
#internetofthings
#job
#marketing
#hadoop
#news
#devops
#startup
#socialmedia
#datascience

5. HEALTH CARE INDUSTRY IS THE MOST TALKED ALONG WITH BIG DATA
Others include Travel, Banking, Insurance, Media etc.
24%
9%
7%
7%
6%
4%
3%
3%
36%
Health Care
Sports
Financial
institutions/Markets
HR
eLearning
Mobile technologies
Bioinformatics
Computational
politics
Others
Based on Sample Analysis

6. 0
5000
10000
15000
20000
25000
30000
10 Jul 12 Jul 14 Jul 16 Jul 18 Jul 20 Jul 22 Jul 24 Jul
Daily mentions
12,939 MENTIONS PER DAY
Forget Big Data, Business Leaders Still
Go With Their Gut, Study Says
BUZZ TREND ON BIG DATA
194,092TOTAL MENTIONS IN 15 DAYS

7. WHICH REGIONS ARE TALKING THE MOST ON BIG DATA?
People from United states were more interested in talking about Big data; There are significant number
of mentions from India
40%
7%
4%4%3%
3%
39%
United States United Kingdom France India
Netherlands Canada Others

8. WHICH SOCIAL MEDIA PLATFORM ARE PEOPLE USING THE MOST TO TALK ON BIG DATA?
TWITTER IS THE MOST USED CHANNEL TO TALK ABOUT BIG DATA

9. Methodology
Simplify360’s proprietary listening tool is used for collecting the data and counting the
number of mentions for each company.
A total of 194K social media conversations analyzed in July.
Geography considered: Global
Period of analysis: July 10 to July 24, 2014

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