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During ESPN’s Monday Night
Football pregame show, Dunkin’
Donuts unveiled the first television
commercial made completely on
Vine. It featured a team of Dunkin’
Donuts coffee cups taking on and
defeating a team of milkshakes in a
makeshift football game.
The Vines were Retweeted on Twitter over 250 times was played
on loop for over a 150,000 times.
It helped Dunkin’ Donuts enter the social conversation stream
about Monday Night Football, cleverly bringing together their
online and offline presence.
According to Dunkin Donuts, each #DunkinReplay Vine delivers as
many impressions as a comparable TV spot (at a much lesser cost).
4 Adidas World Cup Soccer
1,466 Shares 361,102loops 10.1K Retweets
Adidas’ clever Vine showcased the
evolution of the World Cup footballs
right from Mexico,1970, to 2014’s
Brazuca. Adidas capitalized on the
tournament’s popularity, mass
appeal and global audience through
this wonderful Vine.
The Vines were Retweeted on Twitter over 10,000 Times was
played on loop for over 360,00 times.
The Vine took viewers back to the 70’s and back in just under 6
seconds, making many of the older viewers nostalgic. This played a
massive part in it’s success.
With over 24.1k Followers on their Vine Account, Adidas continues
to grow and expand at an extremely high rate.
M&C Saatchi created several
individual Vines to beautifully
convey their message: stop
smoking. “Before this video restarts,
another smoker will die.”, reads this
Vine. Hard hitting content at it’s
In the first five days, the three posts altogether got nearly 50,000
likes and 26,000 revines as well as local media coverage.
While spreading awareness was the campaign’s main goal, some of
the shares included a call to action to donate to anti-smoking
causes; It managed to find donors in under six seconds to support
Disney jumpstarted a Vine based
competition called Show Your
Disney Side. They invited Disney
fans to get creative with the Vine
app and submit a video that
reflected their true loyalty and
devotion to the brand.
The Vines were Retweeted on Twitter over 32.1K times and was
played on loop for over a 750,000 times.
With the daily winners receiving $1,000 and the grand prize winner
receiving a free Disney vacation plus $10,000 funding for an
extended Vine series, this campaign took off massively.
It provided Disney with a way to gather creative user-generated ads
to promote their brand.
Although not a purely based Vine
Campaign, this crowd sourced
effort left many a jaw on the floor.
It consisted of a collection of 100
vines that were put together to tell
a story and the result was nothing
short of magnificent. The film
premiered on the Sundance
The video created over 75 million Twitter Impressions and brought
in 10,000 new Twitter followers in just under 5 days.
This was something that was never done before and encouraged
the use of short video Apps to make and create powerful content.
The final contributors to the film also each earned $100 credit for
an Airbnb stay, thereby encouraging customers to keep an eye on
the page for any future incentive driven campaigns.
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If you are interested to know more about Simplify360 and its offering, you can
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Simplify360 is the leading social business intelligence.
•Social Marketing Suite for agencies
•Social Contact Centre for BPOs
•Social Command Centre for Enterprises
We enable businesses to perform Online Reputation Management, Customer
Service, Community Management, Social Media Research & Brand Auditing;
Online Sales Lead Generation, and Consumer Sentiment Analysis.