It is rightly said that the era of internet has made the consumers extremely smart. Now they believe in what they read and see more than what you tell them. It is therefore very important to send out the right message to the right audience. Planning your content in the right direction can not only influence your consumers but also reduces your marketing costs. This is because you perform more targeted marketing which does not leave space for any misfires.

1. TIPS TO HELP BETTER
YOUR CONTENT
PLANNING.

2. CONTENT PLANNING IS A TRICKY
BUSINESS.
TODAY’S BUYERS ARE WILLING TO
GO THE DISTANCE, BUT NEED A LITTLE
PUSH FROM YOU.

3. WANT TO MAKE SURE THAT THE RIGHT
KINDS OF PEOPLE ARE RECEIVING THE
RIGHT KIND OF CONTENT?

4. PAIR YOUR CONTENT PLANNING
WITH THE THREE STAGES OF THE
BUYER’S JOURNEY.

5. THE QUICK GUIDE BELOW WILL
SHOW YOU HOW TO DO JUST
THAT AND CREATE YOUR MOST
SUCCESSFUL CONTENT TO DATE.

6. PLANNING AHEAD.
Make sure that your strategy leads to three
important things; awareness, consideration,
and decision.
Whether you’re selling to a customer or a
company, understand your audience, so you
can select the right piece of content for each
reader.

7. PICK THE RIGHT PLATFORM
Content is the medium via which you’re
connecting with your audience.
Research and zero in on a platform that can
get the maximum out of your content. Play to
your buyer’s strengths and choose a platform
that tailors to their needs.

8. ORGANIZE YOUR
CONTENT
Poor organization can lead to a collapse in
your content strategy. Everything has to work
in tandem, from your email and landing page
copy, to titles, subject lines,tweets and blog
posts, so that it strikes a chord with your target
audience.

9. KEEP CONTINGENCY
PLANS AT THE READY.
Stay prepared for a rainy day. Always have a
plan and process ready. It is key with room to
ensure that there’s a backup plan when things
don’t always go your way.

10. MAKE SURE
You have the right software in place to help you manage it
all.

11. About Simplify360’s Service Cloud
Simplify360 is a leading social business intelligence
firm. Our Social Customer Service solution enables
customer support team to manage customer
complaints and queries on social media.
We enable businesses to perform Online
Reputation Management, Customer Service,
Community Management, Social Media Research
& Brand Auditing; Online Sales Lead Generation,
and Consumer Sentiment Analysis.
Simplify360 operates directly or through partners in
the US, Malaysia, Korea, South Africa, UAE and the
Netherlands to name a few. The company’s
products and services are sold in over 100
countries.
If you are interested to know more about
Simplify360 and its offering, you can contact us at
contact@simplify360.com.
>>> Request for Demo

12. THANK YOU
CONNECT WITH US