23. PERSONA DEVELOPMENT
STAT MAN
FOOTBALL FANATIC
SOCIAL JOE
Over 35
Around 29
Around 21
Male
Season Ticket Holder
Lightweight Consumer
Likes to be right
Ardent club fan
Likes to be first
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33. CONTENT EXCLUSIVES
EXCLUSIVE ANGLES
EXCLUSIVE CONTENT
MVP
INFOGRAPHICS
CLUB PAGES
EMBED WITH INFOGRAPHIC
SALARY CALCULATOR
CLUB DESIGNED IFRAMED PAGE
GOAL V DEBT PERFORMANCE
ARTICLE WITH INTERACTIVE CHARTS
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70. THANKS!
Simon Penson
Zazzle Media, Founder & Managing Director
www.zazzlemedia.co.uk
@simonpenson
simon.penson@zazzlemedia.co.uk
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Editor's Notes
GOTHMOG
THAT’S IT FROM ME. THANKS. CONTACT DETAILSTRANSCRIPT ON THE ZAZZLE BLOG AND SLIDESHAREANY QUESTIONS?