The following presentation was created for this year's Performance Marketing Insights event in London. It walks through the process of creating structure throughout your digital content strategy and the marketing of it to maximize ROI.
37. CREATE
THIS
PERCENTAGE
OF
AUDIENCE
WHO
LIKE
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Facebook
Phones
4u
38. EVEN
THIS
Zazzle
Content
Index:
TV
Shows
30
15
23
22
98
Jersey
Shore
Britain's
Got
Talent
92
43
51
87
53
84
62
74
63
64
68
Two
and
a
Half
Men
CoronaUon
Street
Only
Way
Is
Essex
How
I
Met
Your
Mother
X
Factor
Mock
The
Week
Geordie
Shore
40
I'm
A
Celebrity
Strictly
Come
Dancing
31
Family
Guy
Walking
Dead
Dexter
Spartacus
Game
of
Thrones
Mad
Men
Downton
Abbey
51. DIVERSE
SKILL
SETS
HEAD OF
CONTENT
DEPUTY
DISTRIBUTION
TEAM LEAD
INFLUENCER
ANALYST
PAID MEDIA
EXEC
PR EXEC
CREATION
TEAM LEAD
OUTREACH
EXEC
DESIGNER
DEVELOPER
WRITERS
VIDEOGRAPHER
73. SCALE
OF
THE
UNIVERSE
An
interac`ve
infographic
–
htwins.net/scale2/
87k
Links
3.5k
Domains
35k
Twi^er
shares
320k
Facebook
shares
74. THANKS
Simon
Penson
Zazzle
Media
Managing
Director
www.zazzlemedia.co.uk
@simonpenson
simon.penson@zazzlemedia.co.uk
Download
this
presenta`on
on
Slideshare