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Content Marketing Show Presentation

How to extract expert content strategy and planning ideas from the world of print media.

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Content Marketing Show Presentation

  1. 1. LET HIM EXPLAIN…
  2. 2. WHO’S LEADING THIS HEIST? FORMER MAGAZINE EDITOR TURNED AGENCY OWNER CORE COMPETENCIES IN CONTENT MARKETING, SOCIAL AND SEO
  3. 3. WHAT’S THE TARGET BOSS!?
  4. 4. LET’S GO STEAL SOME SHIT
  5. 5. HEIST NUMBER ONE
  6. 6. THE TARGET > COVER LINES COVERS
  7. 7. THE PLAN > EDITORIAL PILLARS DEFINE BRAINSTORM CAPTURE PILLARS IDEAS THE PLAN
  8. 8. THE TARGET > THEMING
  9. 9. THE PLAN > THEME THE YEAR JAN FEB MARCH APRIL MAY JUNE THE MONEY SUMMER FUTURE ISSUE SPECIAL JULY AUG SEPT OCT NOV DEC POWER AWARDS ISSUE 2013
  10. 10. THE TARGET > ALIGN TO AUDIENCE GET THE DETAIL
  11. 11. THE PLAN > KNOW YOUROWN PERSONA!
  12. 12. HEIST NUMBER TWO
  13. 13. THE TARGET > COLOUR & DESIGN YES! NO!
  14. 14. THE PLAN > SIMPLE & FOCUSED SIMPLE IS BEST
  15. 15. THE TARGET > INCENTIVISED PURCHASE
  16. 16. THE PLAN > MAKE MORE OF COMPS
  17. 17. THE TARGET > TYPOGRAPHY & HOTSPOTS TYPOGRAPHY AS DESIGN
  18. 18. THE PLAN > FONT AS DESIGN THINK ABOUT WHERE YOU PUT IT!
  19. 19. HEIST NUMBER THREE
  20. 20. THE TARGET > REGULAR TEMPLATES
  21. 21. THE PLAN > MATCH IDEAS WITH TYPE
  22. 22. THE TARGET > OPINION SELLS LITTLEJOHN WORTH £1 MILLION?
  23. 23. THE SWAG>>FIND YOUR PLANOPINIONATED PERSONA
  24. 24. THE TARGET > REVERSE ENGINEER THE PLAN @simonpenson
  25. 25. THE PLAN > ADD YOUR CONTENT
  26. 26. Simon Penson Zazzle Media @SIMONPENSON WWW.ZAZZLEMEDIA.CO.UK SIMON.PENSON@ZAZZLEMEDIA.CO.UKDOWNLOAD IT > SLIDESHAREREAD IT > THE ZAZZLE BLOG

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