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A4U Amsterdam - Make Social your Primary Traffic Source

With Google playing with SERPs daily and a powerful audience amassing around social a tipping point is about to be reached. Find out how to invest wisely in social...

A4U Amsterdam - Make Social your Primary Traffic Source

  1. MAKE  SOCIAL   YOUR  PRIMARY   TRAFFIC  DRIVER  By  Simon  Penson,  MD,  Zazzle  Media  
  2. WHY?  
  3. THE  METHOD  OF   DISCOVERY  IS  CHANGING  
  4. BECOMING  OPTICIANS   @SIMONPENSON  
  5. CAR  MANUFACTURERS   @SIMONPENSON  
  6. ZOO  KEEPERS   @SIMONPENSON  
  7. WEATHERMEN   @SIMONPENSON  
  8. SOCIAL     HAS  BEEN   BUILDING   AN  ARMY  
  9. THIS  GUY   HAS   GOOGLE   SCARED…  
  10. HAS  BETTER   DATA…   @SIMONPENSON  
  11. AND   ACCESS  IS   IMPROVING    |  @SIMONPENSON  
  12. APIS…    
  13. SELF  SERVE  ADS    |  @SIMONPENSON  
  14. ANALYTICS…    |  @SIMONPENSON  
  15. TOOLS…    |  @SIMONPENSON  
  16. WE  NOW   HAVE  THE   KEYS…  
  17. DIRECTION   IS  NEEDED   @SIMONPENSON  
  18. WHERE  TO  TURN?    |  @SIMONPENSON  
  19. CHOOSE  YOUR   PLATFORM  WISELY    |  @SIMONPENSON  
  20. WHY   FACEBOOK?  
  21. THREE  KEY   ATTRIBUTES   SCALE   DATA  ACCESS   TARGETING  
  22. SO   WHAT’S   THE     STRATEGY  
  23. THE  THREE     PHASE  APPROACH   GROW   ENGAGE   MONETIZE   @SIMONPENSON  
  24. GROW   PHASE  ONE    
  25. IT  ALL  STARTS   WITH  DATA…   UNDERSTAND  YOUR  AUDIENCE  
  26. USE  THIS  >  FACEBOOK  POWER  EDITOR   COMBINE  DATA   CREATE  CLUSTERS  
  27. 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 Age Split Of Audience Facebook Phones 4u CREATE  THIS  >  INSIGHT  
  28. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Percentage of Audience Who Like Facebook Phones 4u Mass Appeal Potential Topics Topics To Avoid  |  @SIMONPENSON  
  29. 98 92 87 84 74 68 64 63 62 53 51 43 40 31 30 23 22 15 Zazzle Content Index: TV Shows Jersey Shore I'm A Celebrity Britain's Got Talent Two and a Half Men Strictly Come Dancing Coronation Street Only Way Is Essex How I Met Your Mother X Factor Mock The Week Geordie Shore Family Guy Walking Dead Dexter Spartacus Game of Thrones Mad Men Downton Abbey This provides content prioritisation based on interest data  |  @SIMONPENSON  
  30. DATA   INFORMS   PAID  MEDIA   CONTENT   STRATEGY  
  31. PAID  MEDIA   WHERE  TO  ADVERTISE  
  32. OWNED  &   EARNED  MEDIA   WHAT  TO  CREATE  
  33. IN  OUR  EXAMPLE   @SIMONPENSON  
  34. ENGAGE  
  35. WHY?    |  @SIMONPENSON  
  36. EDGERANK    |  @SIMONPENSON  
  37.  |  @SIMONPENSON   GET  YOUR  VERY   OWN  STALKERS   EVANGELISTS  
  38.  |  @SIMONPENSON   EVANGELISTS   HELP   LEVERAGE   NETWORK   EFFECT  
  39.  |  @SIMONPENSON   Top  Tips  to  Maximize  Engagement   12  
  40. TOP  TIPS    |  @SIMONPENSON   IMAGES  WORK  BEST   FACES  SELL  PAPERS  
  41. TOP  TIPS    |  @SIMONPENSON   COMPETITIONS  
  42. TOP  TIPS    |  @SIMONPENSON   EXCLUSIVE  OFFERS  
  43. TOP  TIPS    |  @SIMONPENSON   POLLS  WORK  
  44. BACK  TO  DATA   TOP  TIPS  CURATE  GREATNESS    |  @SIMONPENSON  
  45.  |  @SIMONPENSON   BACK  TO  DATA   TOP  TIPS  LISTEN  AND  JOIN  IN    |  @SIMONPENSON  
  46.  |  @SIMONPENSON   BACK  TO  DATA   TOP  TIPS  TEST  YOUR  TIMING    |  @SIMONPENSON  
  47. TOP  TIPS  VIDEO  CAN  BE  KEY    |  @SIMONPENSON  
  48.  |  @SIMONPENSON   BACK  TO  DATA   TOP  TIPS  GET  THE  HIPPO  INVOLVED    |  @SIMONPENSON  
  49. TOP  TIPS  WEBINARS  CONNECT  
  50. TOP  TIPS  BRING  OUT  THE  BIG  GUNS  
  51.  |  @SIMONPENSON   BACK  TO  DATA   TOP  TIPS  GEOLOCATE  CONTENT    |  @SIMONPENSON  
  52. AND  WE  CAN   VALIDATE  EFFECTIVENESS  
  53. 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00% Week 1 Week 2 Week 3 Week 4 Weekly Engagement Phones 4u Carphone Warehouse EE  |  @SIMONPENSON  
  54. MONETIZE  
  55.  |  @SIMONPENSON   EDITORIAL    V    ADS  
  56.  |  @SIMONPENSON   VERTICAL  PAGES  
  57. USE  EXISTING   CHANNELS    |  @SIMONPENSON  
  58. MEASURE  &   IMPROVE…    |  @SIMONPENSON  
  59. TRACK  SHARES     IN  ANALYTICS    |  @SIMONPENSON   _trackSocial()    
  60. TRACK  PAID  +     ORGANIC  TRAFFIC    |  @SIMONPENSON   USE  THIS  >   <  CREATE  THIS  
  61. OR  GET  SOME   HELP…    |  @SIMONPENSON   GACONFIG.COM  
  62. SUMMARY  
  63. SOCIAL  GROWTH   REVOLUTION    |  @SIMONPENSON  
  64. AUDIENCE   UNDERSTANDING   AT  SCALE  IS   COMING    |  @SIMONPENSON  
  65. UNDERSTANDING     =   ££££££££S    |  @SIMONPENSON  
  66.  |  @SIMONPENSON   FORGET   GOOGLE’S   GAMES.    
  67. TAKE  THE     SOCIAL  DOLLARS    |  @SIMONPENSON  
  68. Simon  Penson     Zazzle  Media   @SIMONPENSON   WWW.ZAZZLEMEDIA.CO.UK   SIMON.PENSON@ZAZZLEMEDIA.CO.UK   DOWNLOAD  IT  >  SLIDESHARE   READ  IT  >  MOZ.COM   THANKS.  

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