As a busy business owner, you very likely have a lot more on your mind than managing your social media accounts. However, ignoring your socials could mean neglecting one of your most lucrative markets.

1. Phone No. - 604.595.2495
Website - Nirvanacanada.com
Creating Winning Instagram Ads Direct from Your
Desktop

2. As a busy business owner, you very likely have a lot more on your
mind than managing your social media accounts. However,
ignoring your socials could mean neglecting one of your most
lucrative markets.
Recent statistics show that the number of regular social media
users has grown to a whopping 4.7 billion people. Put into context,
that’s nearly 60% of the total global population. However, even this
massive figure fails to capture the true extent of social media
usage because most social media companies restrict users to
those above 13; once the under 13s are factored out, social media
concentration comprises over 75% of the world’s eligible
population.
Now that we have your attention, we’ll turn to the objective of this
blog- How to leverage the power of Instagram for marketing
purposes without working from your mobile phone.

3. Instagram From a Desktop
In the past, link building focused on quantity with little regard for
quality. Unsurprisingly, search engines like Google have released
several upgrades over the years that now not only ignore this
type of spammy linking but will actively penalize it.
You would think that creating Instagram ads from a desktop would
be NBD – and you would be wrong. Instagram was designed first
and foremost as a mobile app and desktop functionality is minimal,
to say the least. This desktop platform disconnect presents a
significant hurdle for users, particularly those who regularly use
Instagram for marketing purposes. Working from a mobile device
can be distracting, and we’ve all fallen victim to unfortunate typos
while typing on tiny screens.
The good news is some workarounds can help you access all
Instagram’s ad features without working from a cellphone.

4. 1. Feed for Thought: If you’re in a rush to share something with
your followers, a recent instagram update has made it simple to
create and edit a feed post from your desktop.
• Log in to your instagram account through your web browser
• Click on the + icon (left sidebar next to notifications)
• A pop-up will appear, prompting you to drag and drop photos or
videos from your computer
• That’s it. You’re ready to create a new image, video, or carousel
feed (up to 10 files)
While standard feed posts aren’t the best marketing tool available on
instagram, they will work in a pinch to help you quickly get important
messages out there. Later you can use ads manager to convert your
feed into a proper ad (we’ll cover this shortly).

5. 2. Polish Your Post: What would an Instagram worth post be
without the right filters? Unlike other social media platforms,
Instagram focuses on eye-catching, unique, and creative visual
media. In other words, your standard cellphone snaps just aren’t
going to cut it.
Along with the ability to create an Instagram feed post from your
desktop, you also have access to all of Instagram’s editing tools.
Use pre-set filters or craft your own through the Adjustments tab.

6. 3. Capture Attention with a Caption: This is where you’ll truly be
grateful for the ability to Instagram from your computer- crafting
attention-grabbing captions. While your pictures are the focus, the
caption is crucial to a successful marketing ad campaign. Let’s face
it, typing legible copy is much easier from a full keyboard. You can
create, edit, and organize your caption from your desktop, even
adding things like emojis by clicking the smiley-face icon. Another
great feature available through the desktop Instagram platform is the
ability to hide views, likes, and comments, something you might
want to consider if you’re planning on turning a post into an ad.
Voila, that’s it and you’re ready to share.

7. Turning Feed Posts into Ad Posts
Early we mentioned that we would cover how to turn an Instagram
feed post into an ad, but first, why would it benefit you to turn a post
into an ad?
Promoting a particular post using the Instagram ad feature gives that
post a huge audience boost, specifically targeting those most likely
to interact with your brand. Simply put, you can take some of your
most popular posts and amp them up to extend your reach and
generate more clicks.
With an Instagram Ad, you select your goal, define your target
audience, and set a budget, while Instagram takes care of the rest.
Here’s how to use Facebook’s Ad Manager to take an existing
Instagram post and transform it into an attention-grabbing ad
campaign:

8. • Log into Facebook through your web browser, head over to the
Ads Manager, and select Create
• Choose your Instagram Ad objective (for example, brand
awareness, traffic, or sales)
• Name your campaign and provide ad details
• Set your target audience using variables such as age, location,
and gender, or create custom audiences
• Choose your placements, budget, and ad duration
• Pick your ad type – carousel, single image, video – add your
website URL, and finalize your copy
Once you’ve checked all the boxes, you’ll still have a chance to
review the ad for final approval before it goes live on Instagram

9. When it Comes to Social Media Advertising,
Constancy is a Key
Congrats! You’ve now created an Instagram Ad direct from your
desktop. However, social media is fickle, and to keep your brand
fresh in the minds of users, your ads and posts need to be on point
and on time; otherwise, your marketing campaigns simply aren’t
going to generate the kind of traffic or awareness you’re hoping for.
Luckily, social media management tools like Later can help you plan
and prepare your Instagram Ads in advance, posting them at regular
intervals. However, these tools still require you to create and
develop engaging content.

10. Another option is to partner with a web development agency. The
right web developer is like the secret sauce to your burger.
Professional help will not only increase the success of your social
media ad campaigns but can also complement your business growth
with SEO and other marketing strategies. Ultimately, you may find
that you’re spending less on advertising while achieving higher
engagement; that’s a win for everyone!

11. Contact Us
Address: 1500 - 701 w. Georgia Street,
Vancouver BC, V7Y 1C6
Phone no: 604-595-2495
Email: success@nirvanacanada.com
Website Blog:
https://www.nirvanacanada.com/businessonline/creating-
winning-instagram-ads-direct-from-your-desktop/