1. How social collaboration powers innovation
Simon Terry
@simongterry
simonterry.com

2. The Collaboration & Innovation Imperative
www.theresponsiveorg.com

3. Elements of Collaborative Innovation
REPEAT!
Driven by
Delivered in
Customers
Experiments
Collaborative
Innovation
Guided by
Designed
Strategy
Collaboratively

4. More Collaboration. A Bigger Opportunity
Disruptive Innovation
Business Model Innovation
Product & Service
Innovation
Continuous
Improvement
Features
System-wide Collaboration
New customers & new markets
Intermediaries, new channel partners, etc.
Enterprise-wide Collaboration
New and existing customer segments
Channel partners
Team Collaboration
Existing Customer segments
Internal business partners

5. Evolution of Collaborative Innovation
Innovation
Problem
Solving
Queries
Connection
Who?
What?
How?
Why don’t we?

6. 5 Mindsets of Social Collaboration
Source: http://simonterry.tumblr.com/post/75026842782/

7. Getting Started
1. Be Strategic: Be clear on your strategic goals. Build
community to support your goals.
2. Be Networked: Connect your networks (champions, partners,
customers, etc)
3. Share Feedback: Leverage your enterprise social network to
share customer stories & feedback across the business
4. Empower to Improve: Foster internal communities to
collaborate openly on continuous improvement
5. Experiment: Experiment with collaborative problem solving
and design
6. Keep Going: Build a cadence of experiments using your
networks