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MEANING OF BUSINESS ANALYTICS
Business analytics (BA) is the practice of iterative,
methodical exploration of an organization’s data with
emphasis on statistical analysis. Business analytics
is used by companies committed to data-driven
HISTORY OF BUSINESS ANALYITCS
5000 BC: Grog uses two sticks and four rocks to
graph the upward trend in sales of his new
invention, the wheel.
1969: Woodstock ends in financial disaster after
organizers rely on spreadsheets to estimate
attendance. Hippies dance anyway.
1976: Analysts’ predictions that this will be the
bicentennial of the United States are fulfilled. World
gains sudden interest in the power of predictive
1976-TO PRESENT: SAS is formed and begins to
give businesses The Power to Know.
TYPES OF BUSINESS ANALYITCS
Decisive analytics: supports human decisions with
visual analytics the user models to reflect
Descriptive Analytics: Gain insight from historical
data with reporting, scorecards, clustering etc.
Predictive analytics (predictive modelling using
statistical and machine learning techniques)
Prescriptive analytics recommend decisions using
optimization, simulation etc.
ADVANTAGES OF BUSINESS ANALYITCS
GET FASTER ANSWER TO YOUR QUESTION
GET INSIGHT INTO CUSTOMER BEHAVIOR
IDENTIFY CROSS SELLING AND UP SELLING
Get key business metrics reports when and
where you need them
USERS OF BUSINESS ANALYITCS
Group of industries
MAIN SOFTWARE USED FOR BUSINESS
SPSS- SPSS Statistics is a software package used for
statistical analysis. Long produced by SPSS Inc., it was
acquired by IBM in 2009. The current versions (2014) are
officially named IBM SPSS Statistics.
MS-EXCEL- Microsoft Excel is a spreadsheet application
developed by Microsoft for Microsoft Windows and Mac OS.
It features calculation, graphing tools, pivot tables, and a
macro programming language called Visual Basic for
CHALLANGES FOR BUSINESS ANALYITCS
Business analytics depends on sufficient volumes of high
The difficulty in ensuring data quality is integrating and
reconciling data across different systems, and then deciding
what subsets of data to make available.
Analytics was considered a type of after-the-fact method
of forecasting consumer behavior by examining the number of
units sold in the last quarter or the last year.
This type of data warehousing required a lot more storage
space than it did speed.
Now business analytics is becoming a tool that can influence
the outcome of customer interactions.
When a specific customer type is considering a purchase, an
analytics-enabled enterprise can modify the sales pitch to
appeal to that consumer.
This means the storage space for all that data must react
extremely fast to provide the necessary data in real-time.