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Marketing Strategies for Higher Education: Fasten Your Seatbelts for the Mobile Revolution!
Marketing Strategies for Higher Education: Fasten
Your Seatbelts for the Mobile Revolution!
This fall's College Freshman is the first, born-digital generation. Are you
equipped to help shape them?
About ten years ago, I was telling Dr. Michael Clifford about all of the training and
education we were delivering to corporations over mobile and handheld devices. I said:
“One day students will learn, and perhaps complete entire degrees, via mobile devices.”
After the laughter died down, he said he would seriously discuss this futuristic point.
Fast forward to ten years later, and we are in the midst of that mobile revolution.
After the launch of the groundbreaking iPhone, Android OS, tablets, and other seriously
usable mobile innovations we have a global society of seven billion mobile devices,
covering 80-90% of the world’s population (if you count those of us who have two or
more devices) and a culture that conducts over 50% of its online social interactions
through mobile devices (Zuckerberg, 2011).
Couple that with the average college-aged mobile device user checking their device 115
times a day (Roster, 2013) and you have the makings of a revolution. Not to mention the
fact that the cost of delivering knowledge, health information, and accredited education
online and through mobile devices has come down substantially. Do your marketing
strategies for higher education take all of this into account?
In fact, one of the highlights of my 2012 was getting a call from Michael stating that he
had become a true believer based on conversations with Apple, publishers, and schools
across the globe that indicated that the vision we set out on as higher education
consultants over ten years ago was finally starting to gain traction in the marketplace of
ideas as well as produce actionable, tangible offerings.
About Significant Systems and our Marketing Strategies for Mobile Higher Education
SignificantTechnologies, a subsidiary of www.significantsystems.org, is a perfect example, selling
licensable courses that are low cost, mobile accessible, iTunes U and iBook integrated, and
recommended by credit for the ACE, making it easy to transfer between 1800+ schools. As higher
education consultants, we don’t just want to bring these to the market though: we want to bring them
to your school.
The ability to integrate these courses and online educational resources, like iBooks and iTunes U
content, into the existing accredited and personalized system allows for a far greater impact than just
another set of online courses delivered on small devices. Our marketing strategies for higher education
aim to combine both high tech and high touch and this means supporting the personalized learning
experience traditional institutions provide to ensure student success.
While many aspects of MOOCs and other recent learning innovations show great
promise, what good is the technology if hundreds of thousands of students start courses
but low completion rates lead to less student success and ultimately interferes with the
degree, job, and life purpose someone is called to? Isn’t that what we’re really about as
educators and innovators?
Your Own Digital Publishing Company?
Our higher education consulting firm is now scheduling appoints for our private one-on-
one webinar presenting how a regionally accredited institution can create or enhance
their digital publishing company. Our marketing strategies for higher education now
include over 100 super high quality textbooks, which can be fully branded and customized
These books will lower the cost for the student by 2/3rds while creating income for
faculty. Most importantly, these books can be inculcated with the cosmology of the
institution. And these can be available under the institution’s brand on Apple’s iTunes and
iBooks for instant broadband distribution in 155 countries globally.
We’d love to get your thoughts. Please let us know if we can schedule webinar for your
institution to demonstrate our fresh digital learning assets for your institution.
Contact Significant Systems
To learn more about Dr. Michael Clifford and Significant Systems, check out our website. If
you have any interest in pursuing our new model of education for your institution,
Remember, our goal is simple:
• Provide Broader Access
• Lower Tuition and Fees
• Leave your Institution with Less Debt and More Graduates
• Facilitate Education with a Purpose
Looking forward to our possible conversation!
Dr. Michael K. Clifford
760.801.5021(My personal cell)