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Integrating Social Media

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Chris Sietsema
Chris Sietsema

Thoughts on integrating social media into the marketing mix, selecting the right people to manage your social media campaigns and defining roles pertaining to social within an organization. Presented to NAMP on 10/6/09.

BusinessTechnology
1 of 23
Chris Sietsema Mighty Interactive Social Media Integration
Traditional Marketing Mix
Enter Social Media
Sample Marketing Mix Attraction Conversion Retention Search Engines Relevant Web Sites Email Marketing Social Media Social Media
Social Media & Real Life Events
Social Media & Advertising
Social Media & Search Marketing Blog YouTube Blog
Social Media & Media Relations
Social Media & Email Marketing
Choosing Your Organization’s “Face” ,[object Object],[object Object],[object Object]
Choosing Your Organization’s “Face” ,[object Object]
Resource Allocation ,[object Object],Source: practition^r
Resource Allocation ,[object Object],Source: eflon
The Right People Passion Time Knowledge Love It. Learn It. Leverage It. 
Integrating Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: eflon
Integrating Social Media Source: jordanfischer
Integrating Social Media ,[object Object],[object Object],[object Object],[object Object],Source: chrisbb
Integrating Social Media ,[object Object],[object Object],[object Object],[object Object],Source: SecondPrint
Integrating Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: surprise truck
Integrating Social Media ,[object Object],[object Object],[object Object],[object Object],Source: striatic
[object Object],[object Object],[object Object],Enemies of Social Media Success Source: bruce turner
One Hand Feeds The Other ,[object Object],Social Media Organization - Behind the Scenes - Human Element - New Programs Message Feedback - Promotion Results - New Relationships -
Key Elements ,[object Object],[object Object],[object Object],[object Object]

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