2. BPR is…
“Reengineering is
the Fundamental
Rethinking and Redesign
of Business Processes to
achieve Dramatic
Improvements in critical,
contemporary measures
of performance such as
Cost, Quality, Service
and Speed.”
- (Hammer & Champy, Reengineering the Corporation: A manifesto for Business Revolution, 1993)
3. Objective of BPR Initiate…
• To give him • To meet it
enhanced successfully
value
Customer Competition
Cost Change
• To reduce it • To manage
efficiently it
strategically
BPR basically aimed at maintaining long term profitability and strengthening the
competitive edge of banks in conforming with transforming market realities.
4. BPR in ICICI…
• Centralization
To make its services available nationwide, ICICI Bank had to
move away from the branch-centric model.
• Legacy System
The banking transactions were limited to the respective branch
offices as customer data was not available in other branches.
• Centralized Data Repository
ICICI realized the importance of offering nation wide banking.
5. Team Involved in Implementing BPR…
Designed to address Design to Provided
Core banking software to
Integrate the
E-banking manage, analyze,
Online Banking
Treasury and mobilize
for the information,
Wealth management
Customers using relational
CRM requirements
databases
6. Impact of BPR…
• BPR has completely revolutionized the operations
of ICICI and provided it an edge over other banks.
• Scalability in a project of this size is an obsession.
• Using the support of companies like Infosys,
Oracle, SYBASE, SAS it implemented ‘Anywhere'
Banking.
• The core solution allows ICICI to move many
front-office functions into the back office and
free up branch resources to focus on banking
sales and customer service.
Notas do Editor
BPR (Business Process Reengineering) is all about reinventing, rethinking, redesigning, redirecting and rebuilding. The definition of BPR as per given by Hammer & Champy
The objective of a BPR initiate is to create and enhance the value of the bank for the customers. It takes into account 4 important aspects customer (to given him enhanced value), competition (to meet it successfully), change (to manage it) and cost (to reduce). The basic objectives of BPR are to reduce the transaction process time without sacrificing security aspects.BPR basically aimed at maintaining long term profitability and strengthening the competitive edge of banks in conforming with transforming market realities.
As traditional systems at ICICI Bank were very centric to the branch. For example a server at New Delhi was specific to the branch in that city; the ATMs were standalone catering only to the city branch.
With Finacle, the bank currently has the ability to process 0.27 million cheques per day and manage 7000 concurrent users.