List of tactics used in content marketing to attract
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Content Marketing - Hot topic for SEO's and PR gurus, novice. My List of content marketing tactics used by me. Feel to add your list. Siddharth Chaudhry siddchaudhry@gmail.com
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List of tactics used in content marketing to attract
- 1. 4/26/2011 SIDDHARTH CHAUDHRY CONTENT MARKETING – VARIOUS TACTICS List of tactics used in content marketing to attract, engage and have their trust in you. | sid
- 2. Content Marketing is agreed by many experts as one of the major factor in driving traffic, attracting new customers, engaging them and getting their money in your pocket. It all makes sense from a marketing perspective as the main goal of any website, organization, marketing guru is how his skills or expertise can increase the revenue, can do the branding, can create awareness. SEO’s and PR experts have been pushing a lot on the clients and in house on how important content has become. In order to create content one has to understand the traffic, the goals, the audience and what is the method which is making the most sense. Marketing is like hit and try most of the time. You have ideas and try and figure out which one works. Social Media may work for apparel industry while it may not work for an industrial washers manufacturing company. But my problem is when marketers limit themselves to only certain kind of content types or methods of content marketing. To be competitive and also to be at the top it is most important to have a mix of content marketing techniques and strategies in order to provide relevant information, sharing and consuming it. This matters the most because content is the mouth of the funnel which would convert into a sale, into branding. Here is my list of content marketing that I have been using. Certainly we can add some methods into it which I may not be aware of it. Article Marketing – How to blogs, articles Blogging Images & Info graphics Microsites
- 3. News Releases Press Releases Print Magazines Print Newspapers Social Quiz Social Games (this one sounds confusing – yes mobile gaming along with branding is good advertisement this days) Videos about products, services Podcasts Webinars White Papers Special Events Cause related Marketing Promotions Emails Wikipedia (providing images, adding content to already published articles) The list is not complete you can definitely add some more to it. The above list is what I have been using in the role of Online Marketing Manager at my current job. You can certainly add to this list or get the one that is related to your industry. Get in touch with me: I am also looking for a full time opportunity in the field of ONLINE MARKETING.
- 4. SKILLS: SEO, SEM, ONLINE MARKETING, PPC, GOOGLE ADWORDS, ANALYTICS, EMAIL MARKETING, ADOBE PHOTOSHOP, DIGITAL PR, REPUTATION MARKETING, OUT OF BOX THINKER, AMAZING MARKETING IDEAS. LINK FOR MY RESUME: http://www.sidwebmonk.com/Siddharth_Chaudhry_Resume.pdf http://twitter.com/siddchaudhry http://www.facebook.com/siddharthchaudhry http://about.me/siddharthchaudhry http://www.sidwebmonk.com LINKS TO OTHER ARTICLES: Graphic Skill set for Siddharth Chaudhry Videos Links: http://www.sidwebmonk.com//swftest/index.swf Please allow some time to load the video. This video is made using Adobe Flash CS5 and it describes the services about my firm. http://www.youtube.com/watch?v=nR0OeaVc20g Video uploaded on youtube describing my skillset. Used Adobe After Effects CS5 software to create the video.