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Who is a product manager

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Who is a product manager

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This is my deck on Who a product manager is.

This is been built on the basis on my readings and finding of Product Management with 6 years of experience practicing in mid size and start ups

All content are not mine and have been inspired and taken from other posts in the social world.

This is my deck on Who a product manager is.

This is been built on the basis on my readings and finding of Product Management with 6 years of experience practicing in mid size and start ups

All content are not mine and have been inspired and taken from other posts in the social world.

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Who is a product manager

  1. 1. PRODUCT MANAGEMENT Who is a Product Manager?
  2. 2. Why are we here?
  3. 3. • To build a successful product management team • Focused efforts towards building great products • Supporting the company’s cause to move towards being a Product Company • Building and empowering the team • Realizing ones potential as a Product Manager Purpose
  4. 4. What is……?
  5. 5. A Product? Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want.
  6. 6. 6- Level Product Hierarchy Product need to satisfy a need e.g. feet protection Product class a family of products having similar function e.g. all shoes Product line a group of products with closely related functions e.g. sports shoes Product type products within a line having similar form e.g. basket-ball shoes Brand a name representing a product or line e.g. Nike Item (sku) a unit item e.g. one pair of Nike basket-ball shoe
  7. 7. Product Development Life cycle
  8. 8. Product Management? Market Product Management Development Current & Prospective Customers Competition Analysis Analyst Reviews New Feature/Product Requirement New Product Strategy New Business Strategy New Product Development & Deployment
  9. 9. Product Management?
  10. 10. Takes to manage the entire cycle? Product Manager
  11. 11. • The Product Manager is the Product Owner or part of a team of Product Owners. • Responsible for shaping/or taking the product vision and turning it into a winning product. • The Product Manager owns the product from idea through to launch and retirement or replacement. • Articulate the vision across the company. • Relentlessly drives the vision through all stages to successful completion. Does a Product Manager do?
  12. 12. Does a Product Manager do? Collaborates with development teams: Run project estimation work shops Sprint planning meetings Explaining sprint goals & backlog items Sprint review meeting Sprint retrospective meetings Track team velocity Keep the team updated on commercial activities
  13. 13. Does a Product Manager do? • Bridges the gap between the customer needs and the product development process. • Alignment of all functions around the product vision. • Bridges the gap between business and technical teams.
  14. 14. Does a Product Manager do?
  15. 15. In other words
  16. 16. Time Activity 11.00 to 12.00 Reviewing & grooming the product backlog. 12.00 to 1.00 Attend daily scrum meeting (s) - follow up by clarifying any queries – interim review /testing of any completed items 02.00 to 05.00 Creating user-stories & product requirements for a future sprint 04.00 to 05.00 Meet with marketing and sales to discuss release plans and future functionality . 05.00 to 06.00 Discussion & review of roadmap/requirements with Manager 06.30 to 07.00 Study the technology space for innovation 07.00 to 08.00 Discuss with customers account teams & customers on products & functionalities Does a day of a Product Manager look like?
  17. 17. Product Road-mapping Requirements Management Release Planning Scrum Theme Identification Pre- Planning Planning Daily Stand- ups Sizing backlog Defining Sprint Goals Shaping-up backlog items Requirements gathering Brain storming Translating strategy/vision Communicatio n Release notes Release Plan Backlog & PRD Roadmap & MRD Sprint X + 8 Sprint X + 5 Sprint X Sprint X + 10 Vision doc & Innovation Backlog Vision Market research Idea Generation Sprint X + 15 Does the Product Management frame work look like?
  18. 18. Product Management Process

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  • We are looking for people who:Are go-getters and self motivatedPassionate about what they doHave an eye for detail & strong analytical skillsAre creative geniuses Have an urge to create something on their ownAre smart and quick learners ready to take up new challenges

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