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How to start innovation? How do you understand the entrepreneurship in healthcare/medical/biotech field?

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  1. 1. Hokkaido University BioCamp 2019 Healthcare Entrepreneurship for 2030 Moonshot Shin Yamamoto, Ph.D. Business Design/Discovery Officer (BDO), CMIC Holdings Representative Director, Business Model Innovation Association
  2. 2. What did you learn from today’s lectures on 3rd Aug, 2019 • Prof Kim’s lecture surprised me. So inovative • I learned many lecture. • I impressive peptide lecture. • keep body exercise, because I learned how to keep to one thing • Start Up foundation • I want to buy smart wear, too. • The most of interesting part I think is the cell management • I was surprised by the outfits that can lost weight by electricity. I never saw any product or concept like that before. • Cellogin is interesting. I want to buy it, too. • Smart wear was so interested. • Lipids biology. • pharmaceutical company is still focuisng on colonic deseases. even the possibility seems low • Prof kim's presentation is very impressive • Pharmaceutical companies avoid products that would be consumed by individuals of lower economic growth status • The effictictivness of smartware in weight loss. • How pharma corps select what to work on • Startup innovation • 48 years old lady looks so young!! • 考えるだけでなく行動することが大切 • Drug development
  3. 3. Team Building Discover 3 other people to be ONE team of 4 from different nationality, gender and language
  4. 4. Technology Learning & Introduction •What is your research area? •What kind of technology? •Who do you help/save?
  5. 5. Why? Entrepreneurship Globalization What? We could get ??? How? Methodology Find frictions
  6. 6. Exponential Globalization 直線思考の限界 http://www.exponential.jp/?p=317 Democratization 大衆化…D6 Dematerialization 非物質化…D5 Demonetization 非収益化…D4 Disruption 破壊…D3 Deception 潜行…D2 Degitalization デジタル化…D1 6Ds - Disruptive Change in any area >1,400 >220
  7. 7. https://www.pwc.com/gx/en/issues/technology/essential-eight-technologies.html
  8. 8. How? Moonshot
  9. 9. Designerability 魅力度 Viability 収益性 Cost / Revenue Feasibility 実現性
  10. 10. (Biotech) Innovation requires… Business Model Technology and/or New Idea What? Why? How? Customer Friction (Pain) 😢
  11. 11. Global Professional Facilitator, Shin Yamamoto, Ph.D. Business Design Officer (BDO), Team Sprint CMIC Holdings 2枚目の名刺:一般社団法人ビジネスモデルイノベーション協会 理事 Scientist Leaning FacilitatorProduct Manager
  12. 12. What? We could get ??? How to start innovation in healthcare area
  13. 13. 3 Golden Rules DSS…Do something soon Fail fast, fail cheap Learning by Doing
  14. 14. Goal Setting🏁 My name is ○○○ from (your city/Univ.). I want to get….. at the end of this course. When I get it, I can do……in my research. And then, I can help someone like... Can you join me to help them? YEAHHHHHHHHHH!
  15. 15. What can your research affect the global issues? https://singularityuthenetherlands.org/gic/
  16. 16. Let`s serious play!
  17. 17. Trust your hands Zone / Flow Build -> Tell 100%/100% LSP® Theory
  18. 18. (C) BMIA Facilitator = Enhance learning experiences
  19. 19. 1. Pose/Ask a Question 4. Reflect what you learned 3. Show, Tell and Share 2. Explorer by yourself (C) BMIA Facilitator always do the same format
  20. 20. What can your research solve the global issue? 1. Challenge
  21. 21. The story for OUR future Let’s try to create OUR story. 1) Think and move at the same time to set the appropriate position of each other. 2) Try to create the story using every models in your team. 3) Presentation by anyone (2 min.)
  22. 22. DISCOVERトレンド・マーケット・テクノロジー・顧客インサイトを発見する。 Select some area besides healthcare -> Investigate the current solution, market size & related new/state-of-the-art technology
  23. 23. Who?😢 What🎁 How? Ideas -> Concept
  24. 24. What can you solve the issue? What is your solution?
  25. 25. Day 1 Reflection Good) Exchange with other people about global issues Beyond expectation) so impressive everything Good) How can gather various think. How to think wide Beyond expectation) It was interesting to have this class in Lego Beyond expectation) There was a great discussion in our group, I learned a lot from them, like how to explain my model. Good) Using English to communicate with other people, and got many different ideas from others. Beyond expectation) So many men, so many idea Good) thinking, discussion and communication skills Good) Speaking briefly and concisely, Quickly explain in time Good) Think quickly Good) TRUST MY HAND!!! Good) The changing the of the thinking model
  26. 26. Silent Test >>> Pitch Professor Dr. Yves Pigneur Lausanne Univ. Senior Advisor , BMIA Don’t fall in love with your 1st idea
  27. 27. Reteam Building Discover 3-4 other people to be ONE team of 4-5 from different nationality, gender and language
  28. 28. Scaling up https://medium.com/@larsen_jensen/what-i-learned-from-the-founders-of-floodgate-and-benchmark-part-4-f888cbcdc808
  29. 29. 1st 2nd 3rd This concept offer… (how to solve the issue) 1. 2. 3. Title: : Generate the scaling up concept Real case from 2017
  30. 30. What is the 1st activity when build a startup? Find the customer who really wants our idea
  31. 31. Problem-Solution-Fit https://blog.strategyzer.com/posts/2018/10/15/why-companies-work-on-products-nobody-wants?utm_content=91370679&utm_medium=social&utm_source=twitter&hss_channel=tw-1413587545
  32. 32. “Preto”typing
  33. 33. Concept -> Business Model ____ ____ ____ ________ ____ ____ ____
  34. 34. A business model structures & describes the rationale of how an organization creates, delivers, and captures value ビジネスモデルとは、どのように価値を創造し、顧客に 届けるかを論理的にかつ構造的に記述したもの
  35. 35. Global Standard for Innovation 1.3 M copies >41 Languages http://thinkers50.com/biographies/alexander-osterwalder-yves-pigneur/
  36. 36. https://youtu.be/f-8v_RgwGe0
  37. 37. Example
  38. 38. Consumables Big Budget Recurrent Revenues Device
  39. 39. Consumers S.E. Platform FREE Targeting Ad Ad clients Bid Contents owners Free Search Profit
  40. 40. Hand-on Together!
  41. 41. use Sticky Note Stay Crazy!!! No discussion during ideating
  42. 42. Enterprise Consumers Government Put your 1st/2nd/3rd potential customers
  43. 43. Enterprise Consumers Government 顧客にもたらす価値(Benefit/得すること) なぜ顧客はそれを選ぶのか? 顧客のどんな課題を解決できるのか? Why?
  44. 44. Enterprise Consumers Government How to deliver the value?
  45. 45. Enterprise Consumers Government Timeline 時間軸 Contact Degree 深さ 回数券/ポイント/会員制/無料相談/レビューサイト/etc…
  46. 46. Enterprise Consumers Government What do we have?
  47. 47. Enterprise Consumers Government What do we do?
  48. 48. Enterprise Consumers Government What do we need outside?
  49. 49. Improvement <2 post-it /block
  50. 50. 7,000 ppl 27 subsidiaries Sales Reps. Until Regulatory Approval Perfect Operation 🙇%🙇%🙇%E-Document Management Education Development High Quality Full cover the entire VC Pharma Med.Device Academia Case Study Group Company -Non-clinical -Manufacturing -Sales -Site Management
  51. 51. Cut the medical cost every year Digital transformation Price pressure Globalization BOP for natural disasters Politics Society TechnologyEconomy Environment Customer is struggling! -> We should also change!!
  52. 52. Pitch your ideas ____ ____ ____ ________ ____ ____ ____ ____ ________ ____ ____ ____ ____ ____ ____
  53. 53. 2nd “Preto”typing
  54. 54. https://youtu.be/f-8v_RgwGe0
  55. 55. Hyper Air-conditioning Instrument Clean-Water System Low-cost Energy Plant Discovery Space
  56. 56. Eco-Friendly Cities Solution for Food Shortage GMO Rice Seed
  57. 57. Homecoming & Reflection LEGO® SERIOUS® PLAY Idea to Concept Test & Improve Team Building Business Model Design (C) BMIA
  58. 58. Lessons Learned What you need to discover/ improve What you learned What struck you Take away (Try Tomorrow)
  59. 59. Get out of the office! Design/Test/Learn Take Away Message
  60. 60. Well Done! Feel free to contact anytime at… shin-yamamoto.ta@cmic.co.jp shyamamo@bmia.jp shyamamo blog.shinyamamoto.com ↑2報、寄稿しました! 4.3 ファシリテーションスキル 4.6 場づくり ↑執筆協力しました! (PDF無料配布中)