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Presented By: Nidhi Bansal (09BM8028) Shweta Jain (09BM8031) Mobile Applications

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Content <ul><li>Evolution of Mobile Applications </li></ul><ul><li>Market Analysis: Facts and Predictions </li></ul><ul><li>Various Business Model </li></ul><ul><li>Key Players in Market </li></ul><ul><li>Porter’s 5 Force Analysis </li></ul><ul><li>SWOT Analysis </li></ul><ul><li>Upcoming Trends </li></ul>

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Evolution of Mobile Apps

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Market Analysis: Mobile Apps Source: Industry Study Commissioned by Getjar Indian S/w Industry 2010 revenue - $60 Bn Indian Gaming Industry 2011 revenue - $1.265 Bn Global Gaming Industry 2011 revenue - $120 Bn

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Mobile Applications Type <ul><li>Communication </li></ul><ul><ul><li>Email Clients </li></ul></ul><ul><ul><li>Mobile Web Browsers </li></ul></ul><ul><ul><li>Social N/w Clients </li></ul></ul><ul><li>Games </li></ul><ul><li>Multimedia </li></ul><ul><ul><li>Audio Players </li></ul></ul><ul><ul><li>Video Players </li></ul></ul><ul><li>Productivity </li></ul><ul><ul><li>Dairies </li></ul></ul><ul><ul><li>Spreadsheet </li></ul></ul><ul><ul><li>Calendar </li></ul></ul><ul><li>Travel </li></ul><ul><ul><li>City Guide </li></ul></ul><ul><ul><li>Maps </li></ul></ul><ul><ul><li>Translators </li></ul></ul><ul><li>Utilities </li></ul><ul><ul><li>Profile Manager </li></ul></ul><ul><ul><li>Task Manager </li></ul></ul><ul><ul><li>File Managers </li></ul></ul>

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Application Usage across Platform iPhone users, followed by Andriod users, have significantly more applications installed Source: Nielsen Quarter4 2009 report Games remain the number one application, and mobile shopping, social networking, utilities and productivity tools continue to grow and attract increasing amounts of money

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Fastest Growing Mobile Apps

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Top Selling Mobile Applications <ul><li>Tetris is the best selling mobile app with over 100 million paid downloads. </li></ul>Source: Nielsen

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Business Model <ul><li>Paid </li></ul><ul><ul><li>Subscription </li></ul></ul><ul><ul><li>In-app </li></ul></ul><ul><li>Advertising </li></ul><ul><ul><li>Impression-based </li></ul></ul><ul><ul><li>Performance-based </li></ul></ul><ul><ul><li>Promotion </li></ul></ul><ul><li>Virtual Goods </li></ul><ul><li>Up-selling/cross-selling other goods </li></ul><ul><li>Hybrid </li></ul>

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Meet The Players: Nearly 100 Apps Store

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App Store: Revenue Share <ul><li>Gartner predicts that in 2013, 21.6 billion apps will be downloaded, generating nearly $30 billion in revenue </li></ul><ul><li>The growth between 2010 and 2014 is forecast be over 1,000 percent. </li></ul><ul><li>By 2013, according to Gartner’s numbers, the average revenue per app will be $1.36. </li></ul><ul><li>By the end of 2014, advertising will be generating a little under a third of the revenue generated by application stores, up from 16 percent in 2010 </li></ul>

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App Stores: Business Model Source: http://bestmobilephonesoftware.com

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Top 4 Apps Stores <ul><li>Apple App Store </li></ul><ul><li>For app download on Apple's app capable Devices (the iPhone, iPod Touch, iPad and Mac) offered by Apple Inc. in 2008 </li></ul><ul><li>Allows users to browse and download applications from the iTunes Store </li></ul><ul><li>Jan 7, 2011 - Mac App Store Downloads Top One Million in First Day </li></ul><ul><li>Jan 22, 2011 - Apple’s App Store Downloads Top 10 Billion </li></ul><ul><li>Feb 15, 2011 - Apple Launches Subscriptions on the App Store </li></ul><ul><li>App Store revenue estimated to reach $2 billion in 2011 </li></ul><ul><li>Blackberry App world </li></ul><ul><li>An application distribution service and application by Research In Motion (RIM) in 2009 for a majority of BlackBerry devices </li></ul><ul><li>Provides BlackBerry users with an environment to browse, download and update third-party applications </li></ul><ul><li>Applications are both free and paid from $0.99-$999.99 in the U.S. developers pay a $200 USD fee (Per every 10 Apps) to participate in the program. </li></ul><ul><li>150,000 + apps available for download </li></ul><ul><li>RIM offers Blackberry programmers 80% </li></ul><ul><li>On Dec 3, 2010, RIM announced that daily downloads were 2 million apps per day </li></ul>

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App Stores <ul><li>Android Market </li></ul><ul><li>An online software store developed by Google for Andriod Devices </li></ul><ul><li>Amazon Opens Android App Store to Developers </li></ul><ul><li>98.9 % of all applications downloaded are free apps </li></ul><ul><li>300,000 + apps available for download </li></ul><ul><li>8 million Android users downloaded 289 million apps </li></ul><ul><li>Developers of software (apps) receive 70% of the application price, with the remaining 30% distributed among carriers and payment processors </li></ul><ul><li>Nokia Ovi Store </li></ul><ul><li>The Ovi Store was launched world wide in May 2009 by Nokia </li></ul><ul><li>customers can download mobile games, applications, videos, images, and ringing tones to their Nokia devices </li></ul><ul><li>Applications are both free and paid </li></ul><ul><li>350,000 + apps available for download </li></ul><ul><li>Downloads reached 4 million in January 2011 </li></ul>

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Third-Party Platforms: Business Model Source: http://bestmobilephonesoftware.com <ul><li>GetJar generates its revenue from a 'pay-per-download' system, where developers bid for ad slots on the store in order to get premium visibility, paying GetJar when downloads are made. </li></ul><ul><li>1 billion downloads - June 2010; 3 million downloads per day - July 2010 </li></ul>

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<ul><li>Porter’s five forces Analysis </li></ul>

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Rivalry among existing firms - High- Average Selling price is decreasing

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SWOT Analysis

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Upcoming Trends <ul><li>Business Applications </li></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Medicine </li></ul></ul><ul><li>Banking Services </li></ul><ul><li>Monitoring Energy </li></ul><ul><li>Mobile Retail </li></ul><ul><li>Location based technology </li></ul><ul><li>Mobile Web Browser – will end the download of different applications for different needs </li></ul>

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Q & A