Cadbury first began operations in India in 1948 and pioneered cocoa cultivation, with popular brands including Cadbury Dairy Milk chocolate bars and beverages. Cadbury Dairy Milk is the top-selling chocolate bar in India, targeting consumers with advertising featuring its brand ambassador and appealing to tastes with its creamy formula. The document analyzes consumer perceptions of and motivations for purchasing Cadbury Dairy Milk chocolate in India.
History, Benefits and Brand Analysis of Cadbury Dairy Milk Chocolate in India
1.
2. introduction
• First people who made chocolate were the Mayas and the
Aztecs
• They drank chocolate as a bitter and spicy beverage called
“xocoatl” (“bitter water”)
• Chocolate played an important role in their social and
religious life
• It symbolized life and fertility and was also used as medicine
• It was a drink for wealthy and important people(royalty,
priests, etc.)
• Cocoa beans were also used as money
3.
4. BENEFITS
• Decrease blood pressure
• Improve circulation
• Lower death rate from heart disease
• Improve function of endothelial cells that line the
blood vessels
• Defend against destructive molecules called free
radicals, which trigger cancer, heart disease and
stroke
• Improve Digestion and stimulate kidneys
• Has been used to help treat patients with
anemia, kidney stones and poor appetite
11. CHOCOLATE BAR.
MADE FROM REAL DARK CHOCOLATE.
SIMILAR DESIGN WORLDWIDE.
CONTAINS MORE MILK THAN ANY OTHER CHOCOLATE BAR.
AVAILABLE IN 10.5g, 22g, 95g, 165g & OTHER PREMIUM PACKS
17. Business Operations
Five company-owned manufacturing
facilities:
Thane
Induri (Pune)
Malanpur (Gwalior)
Bangalore
Baddi (Himachal Pradesh)
4 sales offices:
New Delhi
Mumbai
Kolkota
Chennai
Corporate/Head office:
Mumbai
18. CDM ARE SOLD DIRECTLY TO WHOLESELLER AND RETAILERS.
CADBURY'S DISTRIBUTION NETWORK USED TO ENCOMPASSES
2100 DISTRIBUTORS AND 450,000 RETAILERS.
RETAILER
WHOLESELLER
35. Which dairy milk
people usually
prefer
Dairy milk
18
Plain
40 Crunches
Fruit
Fruit and Nut
36 Nuts
4
2
36. Why people buy
dairy milk
chocolate
Dairymilk
4 8
4
8
Energy
Enjoyment
Gift
Sharing
Snacking
58
37. Which are the other
brands comes into
buyers mind when he
purchase dairy milk
Brands
28
5 Star
38 Bar one
Kit Kat
Milky Bar
10 Munch
2 Any Other
10
12