O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Digital Trap - Do you know well on digital?

if you don't want to be trapped. you have to know well on digital. you have to understand whatever movement. The most important thing is "You have to know which item really effected on your business" - Focus on outcome not output

Digital Trap - Do you know well on digital?

  1. 1. Do You know well on Digital Marketing?? Prepare yourself before getting trapped!!
  2. 2. Why digital marketing • Faster •Cheaper • Customizable •Targetable • Trackable
  3. 3. Quality Fast Cheap Get quality with low cost But it need time…. Get fast output with low cost But it might low quality Get quality with fast output But it might costly
  4. 4. Garbage in – Garbage out The great deliverability came from the good input
  5. 5. Have you ever seen these fan pages???
  6. 6. What they are talking about you??
  7. 7. So…The Brief is Not Only….. • A list of instructions. • A checklist. • A form to fill out. • A copy and paste job. • An easy document to write.
  8. 8. Then In summary what should be in brief
  9. 9. You are talking to the right target? Who is your Strategic customer
  10. 10. Just doing on only Google & Facebook – it’s enough?? Do You Forgot?? • Display • Twitter • Influencer
  11. 11. Viral Viral Viral – Is it controllable?? Viral can design but can’t control
  12. 12. It’s really need planning, Designing, Supporting
  13. 13. Content is the king– but the content with wrong platformis Useless
  14. 14. There is no “Sound on digital billboard” Does TVC really match on this type of media??
  15. 15. Facebook VDO VS YouTube VDO VDO should be the same?? Behavior of both platform is not same – objective to consume media on each platform is not same also.
  16. 16. Number is never lie? • 1M View is matter on your business Number of view – is it really reflect on your business objective?? • We are No.1 of LIKE on Facebook | LINE | TWITTER – is it worth for your business • KOL has a lot of followers – So we pick them for promote – are they really influenced? • SO… WHAT…
  17. 17. Focus on outcome not output
  18. 18. Thank you

×