1. PRODUCTION OF NATURAL AND
ORGANIC COFFEE
5th Anniversary of Shumei Brazil
August 18, 2007
Sao Paulo

4. Jacaranda Farm, Machado, MG.
Carlos Franco Fernandes
6th generation farmers - Coffee production since 1857
Today: Francisca Franco and heirs
Social Concern, Environmental and Economic;
Machado, a traditional producer of quality coffee

8. • Concern about contamination social / environmental;
• Family History (+ 100 years);
• Back the origins;
• Cows poisoned;
• Employee contaminated neighboring farm;
• Daughter in the Adolfo Lutz (Telma) - Son Agronomist
(Carlos)
• BHC and DDT against taxes by IBC w / drill;
Why Organic Coffee?

9. Jacaranda Farm
• Features:
• - Climate and Topographical
• - Area and production
• - Location: isolated (own social and environmental)
• - Areas: coffee, banana, pasture and forests
• - Soil, Vegetation, Water, springs
• - Social: Agrovila, churches, health, leisure
• - Neighboring properties and their interrelationships
•
• - Systems Partnership

21. • Three simultaneous processes:
• - Production quality coffee;
• - Restoration and conservation;
• - Appreciation of the Social.
• "The Jacaranda is done by us"
• + 70% cost spent on manpower.

24. HISTORY OF MANAGEMENT
• - Home, stands by conversion
• - CONV → SAT → ORGANIC
• - Crops yellow / experienced, lower production madness?
• - Large amounts of organic matter
• Environment balances, production normalizes
• - Use of Ajifer between 1995 and 1998: High Productivity
• - Remove bananas to plant coffee

27. • Since 1999, more rational management:
• - To be of use Ajifer
• - Planting of green manures
• - Increased recycling of nutrients in the system
• - Selective Clearing
• - Note the constant nature
• - Gathering with banana and its benefits
• - Agroforestry

29. Current Situation
Production
• - Planting of coffee plantations: soil more fertile
• - When will maintain high fertility?
• - First plantings in areas of soil and plant banana =
weakened;
• - Learning for maintenance of soil fertility:
• - Trees
• - Rational fertilization
• - Use of banana trees and bush

33. Conventional coffee

34. Problems:
- Many old crop = Expensive for reform
- Reforms to the extent possible
- High cost for management and harvesting of crops with low
productivity

35. Old Crop
New Crop

41. • Harvest Manual Jacaranda

42. • Mechanical harvesting conventional coffee Cerrado

59. Other activities at
Jacaranda
Lots of nature ....

68. Ryuchi Nakamura - Organic Coffee – Fazenda Jacarandá
- 1992 = Start Partnership
-Visits to Jacarandá
- Coffee with Jacaranda name in Japan
- Based partnership that seeks to make Fair Trade producer
-First International Conference on Fair Trade and Organic Coffee in
2000 - Machado

75. • Shumei – Nakamura –Jacaranda Farm
-2006: Start of partnership
- Shumei visits to Jacaranda
- Harvest Cafe Ipe = Old Crop Natural
- Coffee Plantation in January 2007 = Natural Farming Shumei "=
-Seed Planted "
- Coffee Plantation Natural Area Bananal =
-Shipping in February 2007 = 34 bags for Shumei Jacaranda Coffee