4. When To Redesign
39% of marketers feel a company
should redesign their website
every 13-24 months...
29% of marketers feel a
website should be re-designed
every 25-36 months
Source: http://www.slideshare.net/HubSpot/the-science-of-website-redesign
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6. Why Redesign?
• Want something more user friendly
• Want to look more professional
• Stay in check with other sites in their industry
• Want to improve branding or positioning
• Want more freedom to customize
• Better optimize for lead generation or sales
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14. Site Content
• Provide content that helps answer a question
or provides a solution to a problem
• Concise content
– Get to the point quickly
– Cut out unnecessary information
– Use easy-to-understand, shorter, common words
and phrases
– Avoid long paragraphs and sentences.
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15. Site Content
Use Headings To Break Up Content
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25. SEO Wordpress Plugins
• Yet Another Related Posts
• Google Site Verification
• Google XML Sitemap
• Redirection
• SEO Smart Links
• SEO Friendly Images
• WP Super Cache
• Broken Link Checker
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31. Internal Linking
• Increase crawlability
• Help users navigate to other relevant pages
• Show the crawlers what the linked to content
is about
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32. Schema Markup
This site (schema.org) provides a collection of schemas, i.e.,
html tags, that webmasters can use to markup their pages in
ways recognized by major search providers. Search engines
including Bing, Google, Yahoo! and Yandex rely on this markup
to improve the display of search results, making it easier for
people to find the right web pages….
On-page markup enables search engines to understand the
information on web pages and provide richer search results in
order to make it easier for users to find relevant information on
the web. Markup can also enable new tools and applications
that make use of the structure.
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35. Conclusion
• When To Redesign Your Website
– Every 1-3 Years
• Why You Should Redesign Your Website
– Usability, professional, branding, customization,
lead gen
• How To Redesign Your Website
– User Friendly
– SEO Friendly
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