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BCD    ABC / Reborn
      2011   7   6
Chapter 1




            1
! 

! 



! 




     2
! 
     " 


! 
     " 




          3
i

Imitation
       !

Imagination
       !

Inspiration
       !

Idea
       !

Innovation


                  4
7seeds

Core value
Contribution
Culture
Communication
Consistency
Coexistence
Co-creation


                         5
! 

! 




! 
     " 
     " 
     " 


          6
! 




! 




     7
! 
     " 

! 
     " 

! 
     " 



          8
BtoB




       !




           9
BtoB




       !




           10
BtoB

…          …




               !



                   11
Chapter 2




            12
! 
     " 
     " 
     " 


! 
     " 
     " 
     " 

          13
! 
     " 
     " 


! 
     " 
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          14
Chapter 3




            15
A   B




C   D
        LG




             16
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     " 


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     " 
     " 
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          20
! 
     " 

! 
     " 

! 
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          21
Chapter 4




            22
Communication


Brand                    Communication
Communication            Design
                  BCD
        Brand Communication Design

     Brand                    Design
                Brand
                Design




                                         23
! 
     " 

     " 



! 
     " 

     " 
! 
     " 



     " 



     " 



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!  SONY
     " 
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! 
     "    CM
     " 




               26
27
Chapter 5




            28
! 

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     29
! 
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          30
Chapter 6




            31
1

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     " 
          1. 
          2. 
          3. 
          4. 
          5. 
          6. 
          7. 
          8. 

                    32
1

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          1. 
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     " 
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          2. 


                    33
2

!                   !!

     " 
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     " 
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                             34
3

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                   35
! 
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          36
! 

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          37
! 

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          38
39
www.monju.biz



                40

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BCDのABC Reborn