LakeB2B Global B2B Database Leader

Company Overview
Our Belief
• Collaborative Approach
• Transparency in Work
• Simplicity in Approach
• Efficient Delivery
• Prompt/Customer- Support
USP and Strength
• 42+ Million Database
• Diversified Industries List
• Integrated Marketing
• Multi Level Email Verification
• In House Specialized Team for all our offered
services
• Founded: 2002
• Global Operations: Primary- USA and UK
• Employees: 1600+
Lake B2B is a Growth Enablement Partner for Clients across 83 countries helping extend reach to over 42 +
million top global executives across the world. Lake B2B has transformed the way businesses work with cutting
edge data management technology, exhaustive data reach and digital marketing solutions. The company
specialized in offering customized target database solutions based on the clients' requirements and business
scope.
www.lakeb2b.com info@lakeb2b.com

Core Competence and Industry Expertise
Healthcare
IT
Manufacturing
Education
Oil & Gas
Others
Top Industry Expertise

Our Global database and online capabilities enhance our
Clients to penetrate global market
Customer/market
research
Data
Processing
Data analytics
Digital marketing
Delivery
channels
Database
management
Segmentation
Customer-
intelligence
B2B Data
B2C Data
Demographics
Cell Phone data
Org chart
Merge purge
Data appending
NCOA
Do Not mail
Email
Phone
Mobile
Mail
Web
CRM database
Marketing
database
Loyalty program
Customer
profitability &
purchase
propensity score
Loyalty score
Satisfaction
analysis
SEO
PPC & banner
adds
SMO
Digital PR
Lake B2B Capabilities

Custom Built List
Not everybody has the same wish, then how can we deliver the same list to every
customer. This is the reason why Lake B2B Data came up with Custom Wish Lists as
part of our lead generation services. Through this list, you can
• Conduct a marketing campaign for a specific audience
• Identify audiences and get personal and professional data on them
• Reach decision makers and consumers from across US
• Use a multichannel approach to campaigning so as to improve market reach and
brand visibility
• Get timely verified, updated and customized data at affordable rates for improved
ROI
• Accelerate business profits and revenue through targeted data-driven campaigns

Technology List
Building Customized Technology Marketing Lists
Tell us your target criteria like geography,
industry vertical, job profile, and company
employee size or revenue and we will deliver
a database of ready prospects along with
complete contact details to you.
Number of technologies
12,000
Number of countries
115
Number of companies
300,000

Technology List- Appending
If you have a technology database with missing fields, send it to us to append missing
fields for precision marketing
Complete contact details appending
Job title appending
Industry details appending
ECOA/NCOA solution
Business details appending
Alternate/ key contact appending
List hygiene and maintenance

Specialized Services- Events
 B2B events are a great opportunity to meet customers, prospects and widen the
scope of your business reach.
 Our event marketing services adopt result-driven strategies, to help you enhance
audience engagement and translate your event into an experience through our
event list
 Here’s how our list help you:
o To analyze and identify the target market
o To create and send customized invitations
o To build a website targeting the event
o To run ad campaigns for registrations
o To Craft social media plans for various social media networks
o To engage with people in all social media networks relevant to your industry
o To track the interests of attendees and their activities during the event
o To acquire prospects for your company at the event
Events List

CONTENTEMAIL TACTICS EVENT LEAD GEN TACTICS
DB Emails
Nurturing
Follow up
eBook
Cheatsheet
Datasheet
Blog Post
Webinar
Sponsorship
In-Person
Event
Social
PPC Campaign
Paid Email
Campaign
Direct Mail
Tele - CallingPR
Thedatabasehereincludesthegivenin-house
listalongwithcustomlistbuiltbyus.
Our Event Marketing Tactics

List of Campaign
(X number of leads)
Webinar Sign-Ups
(X%)
Campaign result
(X% clicks)
Includes emails and calls
(X%)
Appointment
(X%)
Good Leads
(X%)
Opportunities
(X%)
Won
(X%)
Campaign Launch Date:
Goals:
List Size:
Roughly X% Register from X Number
Webinar Dates:“
Email to event Audience
Follow up for appointments
X% confirmed for appointment
X% Fit the Right Profile
Of those that attend the event, X% become
opportunities
Win X% - Deal
Event Measurement Metrics

Other Data Service Offerings
Our databases provide accurate and relevant contacts, and granular information to
enable scoring, ranking, segmenting, and targeting.
Enterprise DQ Strategy
& Implementation using
Trillium, DataFlux
Building
Adaptors to
enterprise apps
Pointed DQ Solutions
for enterprise apps
Data Quality
Service Offerings
Plug n Play
Adaptors for Siebel,
SALESFORCE, SAP,
Informatica,
Oracle, Microsoft ,
SalesForce.com,
Contact Eves etc.
Solutions which Address:
Completeness - What data is missing or
unusable?
Conformity - What data is stored in a non-
standard format?
Consistency - What data values give
conflicting information?
Accuracy - What data is incorrect or out of
date?
Duplication - What data records are
duplicated?
Integrity - What data is missing important
relationships?

 Email Validation
 Email opt-out campaigns
 Newsletters with new offers
 Tele-verification
 Data compilation
 List Append
 List verification
 List cleansing
Data
management
Data Management
Research
Quality
assurance
Informed
consent
Design
Coding
Data entry
Analysis

Snap Shot of Data Sample

Other Data Related Services
Data- Driven Marketing
Services
1. Event Marketing Services
2. Email Marketing Services
3. Market Research
4. Search Engine Optimization
5. Content Marketing
6. Web Development
Database Marketing
Services
1. Email Verification and Validation
2. 360 Degree Profiling
3. Contact Finder
4. Campaigner
5. Database Licensing Solutions
6. Appending Services
7. Data Management
Databases / Lists
1. Master B2B Database Files
2. Multichannel Prospect Lists
3. Pre-packages Lists
4. Speciality Data Lists
5. Custom Wish Lists
6. Healthcare Master Database
7. Technology Master Database

What You Gain
We offer you a wide array of Database Marketing Services which drives you with actionable
information enabling 360-degree business growth that results in:
Lead Generation Lead Conversion Repeat Business

Our Lead Generation Approach
Highly targeted and personalized messages designed
to suit your need, making it more economical and
easier than doing it yourself.
Captivate the recipients and convince them why they
should prefer you over your competition.
With our professionals experienced in your particular
industry, regulate your plan & strategy midstream as
and when necessary to increase results.
The easiest to start generating leads immediately.
SEM leads have one of the best conversions
compared to other channels.
SEO is a long term strategy that will help you to
reduce cost per lead and with a bigger brand image
when done right. SMO helps build credibility to your
brand while increasing the lead pipeline.
EMAIL, TELECALLING,
DIRECT MAIL
PAID ADS – PPC,
DISPLAY ADS,
SOCIAL ADS
01
02
03
0 04
WEBINARS,
PODCASTS
SEO & SMO
Email
Telemarketing
Paid Campaigns
SEO & SMO
Direct Mailing

How Do We Help In Converting More Leads
• Content based on your sales process
• Content for Lead Gen, Convert or Nurture
• Writing style for a global audience
• Pages that convert
• LPO based on visitor behaviour
• Improves visitor to Lead conversion
• Very targeted ads to website visitors or people
who have consumed your content from other
channels such as Social or Document sharing
portals
• Key object to improve Lead to Deal conversion
• Help Reduce Sales Cycle
CONTENT
MARKETING
LANDING
PAGE OPT
01
02
03
04
Re-MARKETING
LEAD NURTURING
Content Marketing
Remarketing
Lead Nurturing
Landing Page Opt

How Do We Help In Increasing Repeat Business
• Content to educate about new services that
you’ve launched
• Content about new product launches
• Content that keeps the customer engaged
with your brand
• Surveys to understand customer satisfaction
level
• To track customer behaviour that will help us
identify new business opportunities within
their business
• Helps to discover new business opportunities
• Helps increase revenue per customer
• Helps improve existing relationship which
makes it harder for a business divorce
• Strategize campaigns that can improve repeat
business
• Campaigns to get more referrals
CONTENT MARKETING
MARKETING
AUTOMATION
01
02
03
04
ACCOUNT BASED
MARKETING
CAMPAIGNS
Content Marketing
Account Based Marketing
Campaigns
Marketing Automation

1 Byram Brook Place,
Armonk, NY 10504
Contact Details
www.lakeb2b.com
(800-710-5516
info@lakeb2b.com

LakeB2B Global B2B Database Leader

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