Design thinking presentation for Global Goals Jam Toronto 2021 An intro to design thinking using the double diamond framework.

1. Design Thinking
A process for creative problem solving.
Illustration by John Kutlu

2. Understand
users
Challenge
assumptions
Redefine
problems
Attempt to
find solutions
Illustration by John Kutlu

3. Lacks a single clear
solution
Unforeseen outcomes
Multifaceted and
interdependent
Operationally complex
Involves behaviour change
wicked problems

4. Lacks a single clear
solution
Unforeseen outcomes
Multifaceted and
interdependent
Operationally complex
Involves behaviour change
wicked problems
https://sdgs.un.org/goals

5. Design Thinking’s
fundamental principles
● Starts with empathy
● Reframing the perceived problem
● Convergent and divergent thinking
● Creative ideation
● Iterative
● Collaborative, multidisciplinary teamwork

6. Illustration copyright of Beetroot IT company
Day 1
➔ Bring together individual
thoughts on problem
➔ Find consensus as group
➔ Identified problems worth
solving
What you’ve accomplished so far-
➔ Eliminate problems for which
you need too much information
➔ Avoid problems with too many
stakeholders
➔ Have a focused scope
To consider going forward-

7. Double Diamond process
Illustration copyright of Beetroot IT company

8. Diverging
Diverge
➔ Keep an open mind
➔ Think broadly and without limitations
➔ Groundwork for not limiting
possibilities

9. Diverging
Converging
Converge
➔ Bring the focus back
➔ Organize ideas
➔ Make sense of findings

10. Diverge
➔ Keep an open mind
➔ Think broadly and without limitations
➔ Groundwork for not limiting
possibilities
Converge
➔ Bring the focus back
➔ Organize ideas
➔ Make sense of findings

11. Diverging
Converging Diverging
Converging
Discover Define Develop Deliver
OPPORTUNITY PROBLEM
FRAMING
OUTCOME
OR SOLUTION
RESEARCH
FINDINGS
IDEAS

12. Diverging
OPPORTUNITY
RESEARCH
FINDINGS
Discover-
Gain insight and
an empathetic
understanding
into the problem
Gathering all the data you’ve
found on a project brief and
topic area using secondary
research
Primary research methods like
structured or unstructured
interviews with stakeholders
and experts on subject matter
Discover

13. Diverging
Converging
Discover Define
OPPORTUNITY PROBLEM
FRAMING
RESEARCH
FINDINGS
Develop Deliver
OUTCOME
OR SOLUTION
IDEAS

14. Converging
Define
PROBLEM
FRAMING
RESEARCH
FINDINGS
Define-
Area to focus
upon
Analyze your observations and
synthesize them to define the
core problems you and your
team have identified using
problem statements.
personas-semi-fictional
character based on your
current (or ideal) customer.
user journey maps- visual
representation of the customer
experience

15. Diverging
Converging Diverging
Converging
Discover Define Develop
OPPORTUNITY PROBLEM
FRAMING
RESEARCH
FINDINGS
IDEAS

16. Diverging
Develop
PROBLEM
FRAMING
IDEAS
Develop-
Potential
solutions
Mind mapping-write down
the problem and then
surround it with words that
indicate the things that you
feel you may need in order to
solve the problem
Story boarding-placing
ideas like a cartoon strip,
similar to user journey.
Prototyping-process where
design teams implement
ideas into tangible forms
from paper to digital

17. Diverging
Converging Diverging
Converging
Discover Define Develop Deliver
OPPORTUNITY PROBLEM
FRAMING
OUTCOME
OR SOLUTION
RESEARCH
FINDINGS
IDEAS

18. Converging
Deliver
OUTCOME
OR SOLUTION
IDEAS
Deliver-
Solutions that
work
User testing and feedback
-test functionality of your
prototypes and ideas with
users for feedback.
Value proposition canvas-a
tool which can help ensure
that a product or service is
positioned around what the
customer values and needs
Business model canvas-tool used to
visualise all the building blocks to start a
business, including customers, route to
market, value proposition and finance.

19. Discover
You are here.
Define Develop Deliver
Day 2