Project by Shreya Naik of Artsy Fartsy Co

1. Let go

2. Remember those times as a child
when you got a balloon and it
slipped and lifted to the sky.

3. All of us have something we want to
let go of, small thoughts and feelings
that get trapped in the nets of our
hearts. The process of letting go can
be hard but believe it or not simple
gestures can make it easier.

4. We have all watched a balloon
making its way up into the sky
and related to it as a sign of
freedom and letting go.

5. Shreya Naik is a Mumbai based
artist who believes that she can
change the world with art, color,
glitter and glue. As an artist she
ideates and conducts art
installations merged with socio-
interactive experiments which
provoke people to introspect and
change a small part of them
through art and thus eventually
change the entire world through it.

6. Shreya too realized how much a
silly childish game could change
her state of mind, and it was most
certainly a cheaper alternative
than raiding Zara! So she decided
to make a project of it and share
her little trick with the world.

7. This is how it works.
Step 1: Come by the installation
Step 2: Write down anything you want to let go of on
the notecard you will receive at the entrance.
This is completely anonymous.
Step 3: Find a vacant ballon and stick the
notecard onto it
**All the balloons will be on display as part of the
installation maze and open
for people to browse through each others thoughts and
feelings and unknowingly inspire each other.
Step 4: Come back to the installation at the end of the
day at the time specified, find your balloon and let it go.
Incase you don't find your balloon pick someone else's
and help them let go just as some stranger might help
you.

8. How you can help
We want to take this to as many cities in
the world as possible - You could connect
us to artists,galleries,art councils.
We are looking for councils or brands to
commission this project - Connect us if
you know someone who might be
interested.
We want to help as many people as
possible to let go - Spread the word
through word of mouth,twitter,instagram,
facebook etc

9. Get in touch
+91 9004744445
shreyarnaik@gmail.com
artsyfartsyco@gmail.com