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SOME BASIC ABBREVIATONS
SEO – Search Engine Optimization
URL – uniform resource locator
SMO – search media optimization
SERP – search engine result page
W3C – world wide web consortium
HTML – hypertext markup language
Search engine optimization (optimization-action of making the best)
Optimizing website or web pages in order to make search friendly, getting
higher rank in search engine like google, yahoo or bing
It is all about trying to rank higher in search engines or trying to showcase
your website on first page of google
practice of improving site’s rankings in the search engines for given
SEO IS A TECHNIQUE FOR
Designing and developing a website to rank well or on first page of google
Improving the volume and quality of traffic to a website from search
Marketing by understanding how search algorithm works and what humans
visitors might search.
HOW SEARCH ENGINE WORKS..???
1) CRAWLING - Process of fetching all the web pages linked to a website
through a software called crawler (or Googlebot, in case of
Google).whenever we make a page, google crawls it.
2) INDEXING – after crawling is done, google stores the information of the
page in his database.
3) PROCESSING - When a search request comes, the search engine processes
it, i.e. it compares the search string in the search request with the indexed
pages in the database.
4) CALCULATING RELEVANCY - It is likely that more than one page contains
the search string, so the search engine starts calculating the relevancy of
each of the pages in its index to the search string.
5) RETRIVING RESULTS - The last step in search engine activities is retrieving the
best matched results. Basically, it is nothing more than simply displaying
them in the browser.
SEO Copywriting is the technique of writing viewable text on a web page in
such a way that it reads well for the surfer, and also targets specific search
Its purpose is to rank highly in the search engines for the targeted search
Along with viewable text, SEO copywriting usually optimizes other on-page
elements for the targeted search terms.
These include the Title, Description, Keywords tags, headings, and
ON PAGE SEO
Practices that are everything you do on your page to improve its rankings
Practise to advance individual website pages to higher rank and more
traffic in search engine. Includes activities
OFF PAGE SEO
practice of link building
Off-page practices are everything you do outside your page to improve its
used to enhance website position in SERP's. Off page is all about link
building through various activities
Social Networking Sites
Image and Video Submission
TYPES OF SEO
WHITE HAT SEO
BLACK HAT SEO
GRAY HAT SEO – includes both white hat and black hat SEO
WHITE HAT SEO
Follows google guidelines and algorithms
Techniques that search engine recommend as a part of good design
Slow in process but are long lasting
Practises guidelines that are strictly given by google
most commonly practiced techniques are publishing good quality content
on the website, HTML optimization and restructuring of the website
BLACK HAT SEO
Don’t follow google guideline and algorithm
Techniques that search engine do not approve and attempt
refers to SEO practices that are in violation of Google’s Webmaster
Shortcoming for higher rank
Also called spamdexing
most common black hat SEO techniques include spam links, keyword
stuffing, cloaking, hidden text, and hidden links
traffic generated through these practices does not last nor are the
rankings able to maintain their position on the search engine research
pages for longer time
Google uses a feature called word stemming that allows all forms of the
word - singular, plural, verb form as well as similar words to be returned for a
given search query.
So if someone types in "house plans", not only the pages that are optimized
for that phrase but the pages that contain all variations of that phrase are
returned. For example, "house plan", "house planning", "house planner".
FEW BASIC TERMS
META DATA - data that tells search engines what your website is about.
•Meta tags are text that describe a page’s content
•Meta tags are website code that is invisible to users
•Meta tags consist of two main elements: meta description, and meta keywords.
• the meta tags don’t appear on the page itself, but only in the page’s code.
• The meta description is a snippet of up to about 155 characters – a tag in HTML – which
summarizes a page’s content. short description of a blog/page/post used mostly by search
•Search engines show the meta description in search results mostly when the searched-for
phrase is within the description, so optimizing the meta description is crucial for on-page
CANONICAL URL – best address on which a user can find a piece of
Using the canonical tag prevents problems caused by identical or
"duplicate" content appearing on multiple URLs
canonical tag tells search engines which version of a URL you want to
appear in search results.
Bookmark – link to a website saved for later reference in your web browser
like in pininterest
Anchor text – the actual text of a link to a webpage. The text is usually dark
in color. Also, called clickable link
Link building - Link building is simply a process of getting backlinks to your
page. For example, if you’re publishing articles on ezinearticles.com with a
link to your site then you’re doing some link building.
B2B: Business to Business. B2B refers specifically to businesses that provide
products or services to other businesses, as opposed to providing products
or services to consumers.
B2C:Business to Consumer. B2C refers specifically to businesses that provide
products or services to end users, or consumers, as opposed to providing
them to other businesses
Backlink: Backlinks refers to links from other websites that link to your
website. Backlinks specifically exclude links from your own site that point to
other places on your site
Online advertising service provide by google, where advertisers pay to
display ads, service offerings, vedio content within google
provides Ad network to web users
Why google ads
1) Attracts more customer
2) Advertise locally or globally
3) Reach right people at the right time
TYPE OF TRAFFIC GENERATE
(WEB TRAFFIC – WEB USERS WHO VISITS A WEBSITE)
ORGANIC TRAFFIC – traffic generated when visitor coming from a search
engine like google or yahoo (searching is done through keywords)
DIRECT TRAFFIC – Traffic generated directly through users by typing the URL
or users who land on your website by directly inputting the URL into the web
PAID TRAFFIC – traffic generated through paid internet advertising
REFFERRAL TRAFFIC – traffic generated by users clicking on links from other
SOCIAL MEDIA TRAFFIC – As the name suggests traffic generated through social
media platform like facebook, twitter, Instagram, pininterest etc
E MAIL MARKETING – traffic generated through links clicked in mail message you
DISPLAY – traffic generated from display ads like google adwords
AFFILIATE – traffic from affialiate marketing
SOFTWARE BY GOOGLE
•Web service provide by google to check indexing status and optimizing
visibility of the website
•Provides information that help improve your site visibility in search
2) GOOGLE ANALYTICS
•Tracks and reports web traffic, demographics
•Reports on how search engine interact with your site
3) SEOmoz - A logarithmic ranking provided by SEOmoz from 0-10.0 of the
number and quality of inbound links pointing to a certain website or page on
that website, now a days google gives preference to moz.
Getting high rankings in organic search results is what
the SEO game is all about.