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Newspaper Blogs that work

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Chris Houchens
Chris Houchens

How newspapers can use blogs and social media

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Taking the blah out of Blogging Chris Houchens bgdailynews.com | ChrisHouchens.com http://www.flickr.com/photos/stinkypeter/135098844/ Newspaper Blogs that work
What we’re talking about today ,[object Object],[object Object],[object Object]
The Quick Vocabulary Lesson ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Newspaper Blogging (Scenario 1) We should have a BLOG! My daughter has a blog
 
http://www.flickr.com/photos/afternoon/506763391/ http://www.flickr.com/photos/studiomuscle/2194216263/
Newspaper Blogging (Scenario 2) We should have a BLOG! What’s a Blog?
Mainstream??? ,[object Object],[object Object],[object Object],[object Object],BUT… ,[object Object]
Mainstream??? ,[object Object],[object Object],[object Object],[object Object]
“ Blogs, short for weblogs” “ Juicy”
Blogs are NOT mass media.
Warhol Revisited ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Blogs work when they are based on: ,[object Object],[object Object],[object Object],[object Object],[object Object],If you can't be at least four of the five things listed above, please don't bother. --Seth Godin
 
 
 
Headlines are important ,[object Object],[object Object],[object Object],[object Object]
Don’t be fake
Most newspaper blogs don’t work ,[object Object],[object Object],[object Object],Source: Ball State / University of Nevada-Reno 2008 study
Work! ,[object Object],[object Object],[object Object],Source: 2008 PRWeek Media Survey
“ Reporters, trained to put aside opinion, make uninteresting bloggers.” --Nick Denton Gawker Media
Blogs are not the place for Leftovers http://www.flickr.com/photos/kathycsus/408020988
Should a newspaper blog? “ Never, ever, ever consider something that any literate human being with Internet access can create in under 5 minutes to be a product or service that can in any way differentiate your business. ” --Mark Cuban http://www.blogmaverick.com/2008/03/13/blogging-and-newspapers-a-lesson-in-how-not-to-brand-and-market/
Newspaper Blog Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object]
Newspaper Blog Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What newspaper blogs could do well ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And then the next thing came along…
It’s not just blogs. It’s Social Media. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Community / user generated content
Watching from the sidelines is important too.
Watching from the Sidelines
Books that will help
Good Newspaper Blogging Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks. Stay tuned on my blog: www.ChrisHouchens.com My Newspaper: bgdailynews.com These slides available: www.slideshare.net/shotgunconcepts

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