Big Ideas for Social Influence Marketing

•

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My Big Idea presentation at the Razorfish Client Summit. This was presented to senior marketers from industry leading companies.

Technology Business

Big Idea 2: Social Influence Marketing™

Shiv Singh
VP & Global Social Media Lead
Twitter.com/shivsingh

What if we all embraced
Social Influence Marketingcompletely?

Page 2© 2009 Razorfish. All rights reserved.

I’m breaking the rules…

You’re not getting one big idea,
instead we will talk about
five little ones

Page 3© 2009 Razorfish. All rights reserved.

1
IDEA

“The purpose of a
business is to create a
customer.”
– Peter Drucker

Page 4© 2009 Razorfish. All rights reserved.

1
IDEA

The purpose of a business is
to create a customer
who creates customers

Page 5© 2009 Razorfish. All rights reserved.

1
IDEA

Leaving your only job to be taking care
of your existing customers

Trust me, that’ll be harder not easier…

Page 6© 2009 Razorfish. All rights reserved.

2
IDEA

Innovate or Die

Page 7© 2009 Razorfish. All rights reserved.

2
IDEA

Innovate or Die
Innovate with others or die alone

Page 8© 2009 Razorfish. All rights reserved.

2
IDEA

Customers, Partners, Employees,
Shareholders, Competitors…
anyone who has an idea

Page 9© 2009 Razorfish. All rights reserved.

3
IDEA

Put your whole budget into
social influence marketing
Every single dollar and cent.

Do you dare?

Page 10© 2009 Razorfish. All rights reserved.

4
IDEA

You’ll focus on Social CRM

You’ll know everything about your
customers and their friends

Page 12© 2009 Razorfish. All rights reserved.

4
IDEA

Campaign 1

Campaign 2

Page 13© 2009 Razorfish. All rights reserved.

5
IDEA

Your Marketing
Department will
enter the 21st Century

Page 14© 2009 Razorfish. All rights reserved.

5
IDEA

CMO

Customer
Customer Listening Customer Operations
Participation & Design

• No compartmentalization of digital • Research stops being singular
• No compartmentalization of PR • Advertising is about participating
• No paid/earned media separation • Marketing is also about designing
• No corporate/product marketing
separation

Page 16© 2009 Razorfish. All rights reserved.

5 Ideas

1. Customers creating customers

2. Innovating with others or dying alone

3. Daring to take your whole budget into SIM

4. Knowing your customers and their friends

5. Restructuring for the 21st century

Page 17© 2009 Razorfish. All rights reserved.

Thank You
Shiv Singh
shiv.singh@razorfish.com
http://www.goingsocialnow.com
twitter.com/shivsingh

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Imagine a world where information flows as swiftly as thought itself, making decision-making as fluid as the data driving it. Every moment is critical, and the right tools can significantly boost your organization’s performance. The power of real-time data automation through FME can turn this vision into reality. Aimed at professionals eager to leverage real-time data for enhanced decision-making and efficiency, this webinar will cover the essentials of real-time data and its significance. We’ll explore: FME’s role in real-time event processing, from data intake and analysis to transformation and reporting An overview of leveraging streams vs. automations FME’s impact across various industries highlighted by real-life case studies Live demonstrations on setting up FME workflows for real-time data Practical advice on getting started, best practices, and tips for effective implementation Join us to enhance your skills in real-time data automation with FME, and take your operational capabilities to the next level.

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

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Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

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Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Boost Fertility New Invention Ups Success Rates.pdf

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Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

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Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Juan lago vázquez

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How to Troubleshoot Apps for the Modern Connected Worker

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

Boost PC performance: How more available memory can improve productivity

Boost PC performance: How more available memory can improve productivity

Boost PC performance: How more available memory can improve productivity

Principled Technologies

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

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Effective data discovery is crucial for maintaining compliance and mitigating risks in today's rapidly evolving privacy landscape. However, traditional manual approaches often struggle to keep pace with the growing volume and complexity of data. Join us for an insightful webinar where industry leaders from TrustArc and Privya will share their expertise on leveraging AI-powered solutions to revolutionize data discovery. You'll learn how to: - Effortlessly maintain a comprehensive, up-to-date data inventory - Harness code scanning insights to gain complete visibility into data flows leveraging the advantages of code scanning over DB scanning - Simplify compliance by leveraging Privya's integration with TrustArc - Implement proven strategies to mitigate third-party risks Our panel of experts will discuss real-world case studies and share practical strategies for overcoming common data discovery challenges. They'll also explore the latest trends and innovations in AI-driven data management, and how these technologies can help organizations stay ahead of the curve in an ever-changing privacy landscape.

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Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

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Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

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Big Ideas for Social Influence Marketing

1. Big Idea 2: Social Influence Marketing™ Shiv Singh VP & Global Social Media Lead Twitter.com/shivsingh

2. What if we all embraced Social Influence Marketingcompletely? Page 2© 2009 Razorfish. All rights reserved.

3. I’m breaking the rules… You’re not getting one big idea, instead we will talk about five little ones Page 3© 2009 Razorfish. All rights reserved.

4. 1 IDEA “The purpose of a business is to create a customer.” – Peter Drucker Page 4© 2009 Razorfish. All rights reserved.

5. 1 IDEA The purpose of a business is to create a customer who creates customers Page 5© 2009 Razorfish. All rights reserved.

6. 1 IDEA Leaving your only job to be taking care of your existing customers Trust me, that’ll be harder not easier… Page 6© 2009 Razorfish. All rights reserved.

7. 2 IDEA Innovate or Die Page 7© 2009 Razorfish. All rights reserved.

8. 2 IDEA Innovate or Die Innovate with others or die alone Page 8© 2009 Razorfish. All rights reserved.

9. 2 IDEA Customers, Partners, Employees, Shareholders, Competitors… anyone who has an idea Page 9© 2009 Razorfish. All rights reserved.

10. 3 IDEA Put your whole budget into social influence marketing Every single dollar and cent. Do you dare? Page 10© 2009 Razorfish. All rights reserved.

11. 3 IDEA WOM Think of it as fighting top Programs Social Media Advertising down brand impotence Social Products & Earned Utilities Media Page 11© 2009 Razorfish. All rights reserved.

12. 4 IDEA You’ll focus on Social CRM You’ll know everything about your customers and their friends Page 12© 2009 Razorfish. All rights reserved.

13. 4 IDEA Campaign 1 Campaign 2 Page 13© 2009 Razorfish. All rights reserved.

14. 5 IDEA Your Marketing Department will enter the 21st Century Page 14© 2009 Razorfish. All rights reserved.

15. 5 IDEA CMO Customer Product Marketing Public Interactive Advertising Research Marketing Operations Relations Marketing Brand Media Page 15© 2009 Razorfish. All rights reserved.

16. 5 IDEA CMO Customer Customer Listening Customer Operations Participation & Design • No compartmentalization of digital • Research stops being singular • No compartmentalization of PR • Advertising is about participating • No paid/earned media separation • Marketing is also about designing • No corporate/product marketing separation Page 16© 2009 Razorfish. All rights reserved.

17. 5 Ideas 1. Customers creating customers 2. Innovating with others or dying alone 3. Daring to take your whole budget into SIM 4. Knowing your customers and their friends 5. Restructuring for the 21st century Page 17© 2009 Razorfish. All rights reserved.

18. Thank You Shiv Singh shiv.singh@razorfish.com http://www.goingsocialnow.com twitter.com/shivsingh