Falcon Invoice Discounting: Empowering Your Business Growth
Brand equity model
1. Prepare By:
Group Member Name and ID
SHIVA CHEGINI
MR 121183
FATIMA ZAHIRA MAZLAN
MR121214
AMMAR AL-TAYARA
MR 121142
XING FEI FEI
MR 111223
2.
3.
Questions to evaluate the product:
Who are you? (Identity)
How often and easy you chose specific product?
Salience
What are you? (Meaning)
Does this product reflect your needs?
Performance and Imagery
What about you? (Response)
What is your personal opinion about the product?
Judgment and feeling
What about you and me? (Relationships)
Do you think that you are related with the
product? Resonance