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Prepare By:
Group Member Name and ID

SHIVA CHEGINI

MR 121183

FATIMA ZAHIRA MAZLAN

MR121214

AMMAR AL-TAYARA

MR 121142

XING FEI FEI

MR 111223


Questions to evaluate the product:
 Who are you? (Identity)
 How often and easy you chose specific product?
Salience
 What are you? (Meaning)
 Does this product reflect your needs?
Performance and Imagery
 What about you? (Response)
 What is your personal opinion about the product?
Judgment and feeling
 What about you and me? (Relationships)
 Do you think that you are related with the
product? Resonance
Evaluation
4
3.5
3

2.5
Tropican

2

Minute Maid

1.5
1
0.5
0
1

2

3

4

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Brand equity model

  • 1. Prepare By: Group Member Name and ID SHIVA CHEGINI MR 121183 FATIMA ZAHIRA MAZLAN MR121214 AMMAR AL-TAYARA MR 121142 XING FEI FEI MR 111223
  • 2.
  • 3.  Questions to evaluate the product:  Who are you? (Identity)  How often and easy you chose specific product? Salience  What are you? (Meaning)  Does this product reflect your needs? Performance and Imagery  What about you? (Response)  What is your personal opinion about the product? Judgment and feeling  What about you and me? (Relationships)  Do you think that you are related with the product? Resonance
  • 4.
  • 5.