Carpet Industry of Kashmir

1. Carpet Industry of Kashmir
Shikhar Srivastava
A - 5

2. Global Export of Carpet
Iran
27%
China
26%
India
25%
Pakistan
9%
Nepal
3%
Turkey
3%
Others
7%
Exports

3. Introduction
 Kashmiri carpets are comparatively more expensive on account of the
materials used (wool and silk) as well as the elaborate production process
involved
 Price of a Kashmiri carpet ranges from Rs. 500 to Rs. 50000, depending upon
the design and the material used
 Use of mercerized cotton by artisans began as a measure to curb the prices
of these carpets
 In spite of their higher price, Kashmiri crafts are treated as an investment
because of their unique qualities

4. Value Chain
The process of production of a Kashmiri carpet is long and laborious,
Steps :
 cultivation of silk or wool
 treating and dyeing it
 deciding the pattern of the carpet
 weaving
 adding the final touches

5. The Dying Art
 Nearly 90% of the demand for carpets in the country is met by the carpet-
producing units in Amritsar, Rajasthan, Agra, Uttar Pradesh and Andhra
Pradesh
 Export of Kashmiri garments has gone down
 Figures indicate that the export of carpets was 400 quintals in the year 1973-
74, which rose to 5750 quintals in the year 1995-96. This again went down to
650 quintals in 1999-2000
 Major export markets for these carpets are USA, Germany, UK, Australia and
Canada

6. Bottle Necks
 Lack of financial resources
 lack of modern technology
 availability of duplicate Kashmiri carpets
 lack of training as well as lack of innovations.

7. Impetus Given
 A few artisans have started making use of computers for the preparation of
designs.
 IICT has developed a software called Naqash for the development of designs
easily and speedily.
 It has also set up a carpet designing studio to add a modern touch to the
traditional art of carpet designing in the area.

8. Lets Go Online!!
 Capture the booming e commerce market
 Advertise it on Flip kart and snap deal
 Advertise it as rare and expensive ornamentation good
 Target the rich
 Give trainings to improve efficiency of workers
 Do charity and improve the basic living standard of workers to win there trust