More Related Content Similar to Strategic Planning Workshop (20) More from James Feldman (20) 7. What is Strategic Planning?
•Pull the entire organization together around a
single plan for execution.
•Broad outline on where resources get allocated.
•Forces you to make choices on what you will do
and what you won’t do.
©2014 James Feldman
8. What is Strategic Planning?
The Values What’s in it for them?
The Objectives What’s in it for us?
The Strategies How do we deliver?
The Goals How will we evaluate?
©2014 James Feldman
9. Companies should have the capabilities to:
©2014 James Feldman
•Understand
•Create
•Deliver
•Capture
•Sustain
10. Strategic Planning Tips:
©2014 James Feldman
•What’s your business?
•What’s your purpose?
•What are your values?
•Use ‘We’
•Be Understandable
•Foster Commitment
•Create Motivation
•Generate Inspiration
11. Strategic Planning Process
1. Determine Situation
2. Evaluate Goals
3. Think ‘inside the box”
4. Assess Risk
5. Create S.W.O.T.
6. Create Marketing plan
7. Implement plan
8. Review and revise plan
©2014 James Feldman
13. 1. Define Your Values
2. Define Your Goals
3. Take Control
4. Define Your Strengths
5. Find Clarity
6. Be A Leader
7. Deliver Value
8. Evaluate everything
Strategic Planning Vision
©2014 James Feldman
16. Mission Statement=Business Vision
What did you accomplish
last year
that you are most proud of?
• Simplicity
• Diligence
• Focus on what is vital
• Eliminate extraneous distractions
• Try Evernote to bring everyone togetherhttps://evernote.com/business/
©2014 James Feldman
17. Mission Statement=Business Vision
Why does your business exist?
Describe what your business does?
How your business does it?
Define and articulate your
core competences?
©2014 James Feldman
19. According to Jim
You don’t want to be considered
the best at what you do.
You want to be known as
The only one who does
what you do.
©2014 James Feldman
21. What is a Marketing Plan
A road map, a target
or course of action
to achieve desired
results.
©2014 James Feldman
24. What is a Marketing Plan
The task of your business
should be to
deliver both
Customer value
and a profit.
©2014 James Feldman
26. What is a Marketing Process
Analyze market opportunities.
Develop marketing strategies.
Plan market programs.
Manage the marketing effort.
©2014 James Feldman
27. What is a Marketing Process
Diagnostic skills.
Identification of company level.
Implementation skills.
Evaluation skills.
©2014 James Feldman
28. What is a Marketing Process
Sales analysis.
Market share analysis.
Marketing expense/sales analysis.
Financial analysis.
Market-based scorecard analysis.
©2014 James Feldman
29. • Basis for comparison.
• Clearly stated activities.
• Reference for the
success.
• Marketing environment.
• Entry into the
marketplace.
Marketing Plan
©2014 James Feldman
36. High Low
LowHig
h
Stars
High Growth-High Share
Business is likely to generate
enough cash to be self-
sustaining.
PROMOTE AGGRESSIVELY
High Growth-Low Share
Business requires a lot
of cash to maintain
market share.
INVEST MORE CASH-DIVEST
Low Growth-High Share
Business can be used to support
other business units.
DEFEND AND MAINTAIN
Dogs
Low Growth-Low Share
Business is a cash trap.
Focus on short term.
AVOID RISKY PROJECTS
Cash Cows ©2014 James Feldman
37. Strategic Planning
should focus on the
view of your clients
• Define Your Values.
• Define Your Goals.
• Take Control.
• Define Your Strengths.
• Find Clarity.
• Be A Leader.
39. EXPERIENCE
Hierarchy Of Strategic Planning Workshop
BELIEF
CONFIDENCE
MOTIVATION
This different than
what I do today.
If I do this, I would be
more successful.
I have the ability to make
Shift Happen.
The reward is worth
the risk and effort.
Positive Experience
fuels the desire to do more.
UNDERSTANDING
©2014 James Feldman
40. According to Jim
©2014 James Feldman
Your Customers are
not concerned with what you accomplished
Yesterday , or what you did Today,
it’s all about Tomorrow
that really matters.
