1. Mining the
Social Web to
Analyze the
Impact of Social
Media on
Socialization
Thursday
February 13, 2014
Md. Nazmus Sadat Muhammad Tasnim Mohiuddin Ahmed Sayeed Faruk Shibbir Ahmed

2. • Objective of this Research
• Social Media & Socialization
• Social Media for Re-socialization
• Social Media on Anticipatory Socialization
• Experimentation Environment for Social Media
 Mining the Social Web
 Hashtagify
• Methodology of Analyzing Twitter Hashtags
• Experimentation Results with Twitter Hashtags
• Conclusive Results from Graphical & Statistical Analysis of
Selected Hashtags
Overview
2

3. Objective of this Research
• To Investigate the Role of Social Media
in Socialization Process
• To Assess the influence of Social topics in
Social Media
• To Observe how Social Media assist People in Group
Socialization
• To Analyze the Impact of Social Media as Agent of
Socialization along with Family, Peers or Age mates,
Teachers, Literature and Mass Media
3

4. Social Media & Socialization
Socialization
Process of moulding & shaping the personality
of a human being
Social Media
Interaction between people in virtual
communities & networks in which they
share, construct and swap ideas and
information
4

5. Social Media for Re-Socialization
Can Social Media help to Re-socialize Drug Addicts?
 Radical Change of Social Role of individuals in Social Media
due to the mobility of virtual life
Experiment conducted
by Dutch organization
ikgebruik.nl
 Finding drug addicts in society properly
 Helping them to set up a Facebook profile
 Guiding them to make better friends online
 Helping them to gain self confidence and adapt
to noble qualities of better Facebook friends 5

6. Social Media influence
on Anticipatory Socialization
- Merton
“A process by which people socialize themselves into the
culture of a group with the anticipation of joining that group”
Influence of Social Media
 Social Media users can assess the customs and standards of an
organization and adapt themselves accordingly before joining that
organization.
 Facebook Statistics [Jan, 2013]: total no. of Pages ~ 50
million ; average no. of posts per page ~ 36; a user
connects with 80 pages/groups on average.
 All Social Media Statistics [Oct, 2013] ~ 1.61 billion users
worldwide using social media channels of Facebook,
Twitter, Google+, Instagram etc.
6

7. Experimentation Environment [Mining the Social Web]
Install VirtualBox
Setup Virtual
Machine & Access
IPython Notebook
Install Vagrant
Clone Github
Repository of Mining
the Social Web
Initialize Vagrant
Access IPython
Notebook
Create OAuth
Access Token
Credentials
Create a demo app to get
OAuth credentials in Twitter’s
Developer Website
Obtain Twitter API Access
Use Consumer Key, Access
Token etc. to create Twitter
API Connection
7

8. Experimentation Environment [Hashtagify]
• Most Advanced Twitter Hashtags Search Engine since 2011
• This free tool promotes best research using Hashtags of
Twitter by finding and understanding them in a quick,
intuitive and visual way
• Allows to search among 25,403,098 Twitter Hashtags from
1,717202,262 tweets
• Hashtagify helps to find metrics -
 Hashtag Popularity
 Related Hashtags with Correlation
 Hashtag Trends
8

9. Why Analyzing Social Media with Twitter Data?
 Twitter’s Accessible APIs, Inherent Openness and Rampant
Worldwide Popularity as a Social Media motivates to zoom in
on.
 Statistics also show that 26% of social properties
possess better performance in posts with hashtags.
9

10. Methodology of twitter Hashtags Analysis
Based on the analysis of tweets & hashtags with
higher frequency by mining Twitter data, we
selected 7 keywords related to Socialization
# society
# culture
# religion
# family
# politics
# history
# art 10

11. Society
P:51.4
News
P:86.4
C:1.7%
Culture
P:60.8
C:3.5%
Novosti
P:63.1
C:1.7%
Brand
P:61.8
C:1.5%
Economy
P:62.3
C:2.6%
Humane
P:31.2
C:1.7%
Technology
P:67.8
C:3.2%
Mobile
P:68.6
C:1.5%
Life
P:75.1
C:2.9%
Politics
P:67.2
C:2.1%
Experimentation Result with #Society
11

12. Culture
P:60.8
Art
P:75.6
C:8.6%
Novosti
P:63.1
C:2.3%
Travel
P:75
C:4.5%
Arts
P:66
C:2.6%
History
P:64.5
C:4.1%
Web
P:64.8
C:1.9%
Music
P:85.4
C:3.8%
Media
P:66.3
C:2.4%
News
P:86.4
C:2.5%
Popular
P:58
C:2%
Experimentation Result with #Culture
12

13. Religion
P:58.5
Faith
P:65.8
C:6.9%
God
P:70
C:8%
Islam
P:69.8
C:12.7%
Universal
P:49.6
C:3.1%
Jesus
P:70.6
C:3.8%
Atheist
P:57
C:4.6%
Christian
P:61.6
C:3.6%
Atheism
P:60.1
C:12%
goharShahi
P:47.6
C:3.6%
Christianity
P:51.9
C:4.8%
Experimentation Result with #Religion
13

14. Family
P:75.7
Friends
P:75.2
C:4.3%
Happy
P:77.5
C:2.3%
Funny
P:73.8
C:1.9%
Love
P:86.4
C:13.4%
Fun
P:73.8
C:2.4%
Fashion
P:77.6
C:1.7%
Travel
P:75.1
C:1.8%
Music
P:85.4
C:1.8%
Unbreakable
P:55.6
C:2%
44million
beliebers
P:58
C:2%
Experimentation Result with #Family
14

15. Politics
P:67.2
Syria
P:81.4
C:9.2%
Iran
P:73.6
C:6.8%
Fox
P:63.1
C:5.9%
USA
P:76.2
C:4.9%
News
P:86.4
C:25%
Iraq
P:69.6
C:6.4%
Health
P:74.3
C:5.3%
Euronews
P:57.6
C:4.9%
World
P:69.7
C:8.7%
Egypt
P:78.7
C:8.9%
Experimentation Result with #Politics
15

16. History
P:64.5
NAZI
P:49.8
C:1.3%
art
P:75.6
C:1.5%
ebay
P:66.9
C:1.4%
Culture
P:60.8
C:2.4%
Honored
P:52.6
C:1.6%
Travel
P:75.1
C:1.4%
Education
P:68.3
C:1.2%
12times
platinum
P:39.4
C:2.2%
Diamond
P:56.2
C:1.7%
WWII
P:49.7
C:1.7%
Experimentation Result with #History
16

17. Art
P:75.6
Love
P:85.4
C:3.7% Fashion
P:77.6
C:3%
Drawing
P:61.7
C:4.8%
Artist
P:64
C:3.7%
Photo
P:75.2
C:3.1%
Design
P:71.3
C:4.6%
Painting
P:60.6
C:5.5%
Photography
P:77.2
C:5.5%
Illustration
P:57.8
C:2.8%
Music
P:86.4
C:3%
Experimentation Result with #Art
17

18. Analysis of Hashtags Trends
20
30
40
50
60
70
80
-8 -7 -6 -5 -4 -3 -2 -1 0
Popularity(onscaleof100)
Weeks ago
Art
Culture
Family
History
Politics
Religion
Society
Comparison of Popularity Trend of Hashtags related to Socialization
During November & December, 2013 18

19. Statistical Analysis of Selected Hashtags
Most of the selected
Hashtags have Mean
Popularity Rating > 50
Hashtags Mean Standard Deviation
Society 59.222 3.011
Culture 44.667 2.162
Religion 43.024 1.333
Family 68.611 5.567
Politics 58.156 1.491
History 51.222 1.031
Art 68.444 0.497
Popularity Rating of
selected Hashtags does
not fluctuate much
19

20. Conclusions
• Investigating an important aspect of social networks – how
social networking indicates positive effect in Socialization
Process
• Illustrating the influence of Social topics in Social Media by
popularity and correlation of hashtags related to Socialization
• Recalling that Social Media help people grasp the core of a
culture, society, religion, politics, history or any other
philosophy.
• Analyzing the Impact of Social Media as Primary Agent of
Socialization along with Family, Peers or Age
mates, Teachers, Literature & Mass Media
20

21. Any Question or
Suggestion is
Welcome
Mining the Social Web to Analyze the Impact of Social Media on Socialization