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Creating a
Holiday Gift Guide
for your blog or site
Contents
 •   What is a Holiday Gift Guide?
 •   Why you should create a Gift Guide?
 •   When you should start preparing your Gift Guide?
 •   Getting Started
      •   Organize
      •   SEO Optimize
      •   Monetize
      •   Promote
      •   Pinterest
      •   Disclosure
      •   Examples of Gift Guides




                          2
What is a Holiday Gift Guide?
 As an online influencer your opinion matters.
 Recommend your favourite gift ideas to your
 readers, and provide links so that they can
 purchase online.

 Inspire your readers and earn benefits from
 major brands and manufacturers.



               2
Why Should You Consider Adding
a Holiday Gift Guide to Your Blog?
• Your readers will appreciate it.
• Brand incentives and rewards.
• Increased traffic to your blog or website.
• Increased growth of social network accounts
  such as Pinterest, Facebook and Twitter.
• Personally connect with your readership while
  celebrating the holidays.



                2
When should you start your Gift
Guide?
• It is never too late to start a gift guide for your
  blog – your readers will enjoy reading your great
  content at any time
• If you are planning on getting products from
  Brands you should start in August when they are
  planning their seasonal promotion and
  advertising



                 2
Things to Consider
• Decide what products are a good fit for your blog.

• Be time cautious – Holiday gift guides take a lot of time and
  effort to arrange and execute. Be realistic.

• Consider which are the hottest products on the market this
  holiday season and target your audience.

• Consider which brands meet these goals. A good place to
  start, are the contacts you already have




                     2
Create a draft plan
• Decide how the gift guide will look on your blog. Will it be a link off the
  menu?

• Create a sign up form for sponsors/brands.

• Organize your gift guide. Will you use categories?

• Create a sponsor pitch to email to brands, including prices and options.

• Create or locate royalty-free graphics you can use to make your gift guide
  more visually appealing. Remember to avoid any copyright infringements
  which can create not only legal issues but affect the SEO performance of
  your blog.




                            2
Organize
•   Use an easy use navigation for your holiday gift guide categories.

•   Always use product images. Consumers buy or click-through on visual appeal alone
    sometimes and for others it is the last selling piece to the puzzle.

•   Always link to a purchase point, like the product buy URL.

•   Link to past reviews of holiday gift guide products, if applicable.

•   Make it easy for readers to share to their social networks using social sharing buttons on
    your blog.

•   Use popular keywords or phrases to optimize your holiday gift guide products in search
    engines. An easy way to do this is search for yourself or use Google Keyword Traffic
    estimator to research high traffic keywords.




                                 2
Monetize
• Many companies already offer affiliate programs. Check
  with the company for the product you are spotlighting in
  your holiday gift guide. You can usually find an affiliate
  link section off the bottom of the company page, if they
  do offer this option.

• You can also search affiliate program sites like
  shareasale.com to add affiliate links to your gift guide
  products and make a little more income over the holiday
  season.




                    2
Promote
• Share your holiday as a whole, as categories and individual products
  via social networking like Twitter and Facebook.

• Be active networking – People are always curious what each other is
  buying for their children, their mothers and other family and friends.
  This is an easy way to promote your holiday gift guide.

• Schedule tweets using Twitter programs like Hootsuite to assist you
  in actively promoting throughout the holiday season.

• Use word of mouth with friends, family and out in your community to
  promote your gift guide.




                        2
Create a Visual Component on
Pinterest
• Pinterest is one of the easiest ways to build quality backlinks to websites and
  is an added marketing, monetizing, optimizing and promotion asset.

• Organize holiday gift guide products into categories using boards and pin
  product images to those Pinterest boards with optimized labels, similar to
  SEO keywords and phrases.

• Use boards to narrow down categories such as seasonal boards, price
  range boards, gender specific or if it’s a smaller holiday gift guide, you may
  consider an all-in-one holiday gift guide board.

• Examples: Gifts for Him, Gifts Under $25, Gourmet Gifts etc.




                           2
Disclosure
It is important to add a disclosure statement to
your Gift Guide. Here is an example of
disclosure

• Disclosure: I received some of the products in
  exchange for reviews, but it was my choice to
  include in my Holiday Gift Guide. All opinions are
  my own.


                 2
examples
Examples of Fabulous Gift Guides
•   http://lifesablog.ca/2012-holiday-gift-guide/
•   http://www.huffingtonpost.ca/2012/11/02/holiday-gift-guide-
    2012_n_2065995.html#slide=1714788
•   http://mommymandy.com/gift-guide/
•   http://www.didyouknowcanada.ca/2012/09/2012-holiday-gift-guide.html
•   http://mikesbloggityblog.com/my-holiday-gift-guide-10-or-less/
•   http://www.flare.com/content/49783
•   http://cottagelife.com/61158/blogs/2012-holiday-gift-guide
•   http://www.torontolife.com/daily/style/buyers-market-
    style/2011/11/21/holiday-gift-guide-2011-30-and-under/
•   http://www.engadget.com/holidaygiftguide2012/
•   http://www.ellecanada.com/fashion/holiday-gift-guide/s/3739/



                        2
Be sure to list your blog for FREE on
        ShesConnected.com

 #ShesChat via @shesconnected
on Twitter every Monday 1 & 9 pm ET
  to discuss and learn about more
       great subjects like this.




         2
Thank you!

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Shes connected create a holiday gift guide for your blog

  • 1. Creating a Holiday Gift Guide for your blog or site
  • 2. Contents • What is a Holiday Gift Guide? • Why you should create a Gift Guide? • When you should start preparing your Gift Guide? • Getting Started • Organize • SEO Optimize • Monetize • Promote • Pinterest • Disclosure • Examples of Gift Guides 2
  • 3. What is a Holiday Gift Guide? As an online influencer your opinion matters. Recommend your favourite gift ideas to your readers, and provide links so that they can purchase online. Inspire your readers and earn benefits from major brands and manufacturers. 2
  • 4. Why Should You Consider Adding a Holiday Gift Guide to Your Blog? • Your readers will appreciate it. • Brand incentives and rewards. • Increased traffic to your blog or website. • Increased growth of social network accounts such as Pinterest, Facebook and Twitter. • Personally connect with your readership while celebrating the holidays. 2
  • 5. When should you start your Gift Guide? • It is never too late to start a gift guide for your blog – your readers will enjoy reading your great content at any time • If you are planning on getting products from Brands you should start in August when they are planning their seasonal promotion and advertising 2
  • 6. Things to Consider • Decide what products are a good fit for your blog. • Be time cautious – Holiday gift guides take a lot of time and effort to arrange and execute. Be realistic. • Consider which are the hottest products on the market this holiday season and target your audience. • Consider which brands meet these goals. A good place to start, are the contacts you already have 2
  • 7. Create a draft plan • Decide how the gift guide will look on your blog. Will it be a link off the menu? • Create a sign up form for sponsors/brands. • Organize your gift guide. Will you use categories? • Create a sponsor pitch to email to brands, including prices and options. • Create or locate royalty-free graphics you can use to make your gift guide more visually appealing. Remember to avoid any copyright infringements which can create not only legal issues but affect the SEO performance of your blog. 2
  • 8. Organize • Use an easy use navigation for your holiday gift guide categories. • Always use product images. Consumers buy or click-through on visual appeal alone sometimes and for others it is the last selling piece to the puzzle. • Always link to a purchase point, like the product buy URL. • Link to past reviews of holiday gift guide products, if applicable. • Make it easy for readers to share to their social networks using social sharing buttons on your blog. • Use popular keywords or phrases to optimize your holiday gift guide products in search engines. An easy way to do this is search for yourself or use Google Keyword Traffic estimator to research high traffic keywords. 2
  • 9. Monetize • Many companies already offer affiliate programs. Check with the company for the product you are spotlighting in your holiday gift guide. You can usually find an affiliate link section off the bottom of the company page, if they do offer this option. • You can also search affiliate program sites like shareasale.com to add affiliate links to your gift guide products and make a little more income over the holiday season. 2
  • 10. Promote • Share your holiday as a whole, as categories and individual products via social networking like Twitter and Facebook. • Be active networking – People are always curious what each other is buying for their children, their mothers and other family and friends. This is an easy way to promote your holiday gift guide. • Schedule tweets using Twitter programs like Hootsuite to assist you in actively promoting throughout the holiday season. • Use word of mouth with friends, family and out in your community to promote your gift guide. 2
  • 11. Create a Visual Component on Pinterest • Pinterest is one of the easiest ways to build quality backlinks to websites and is an added marketing, monetizing, optimizing and promotion asset. • Organize holiday gift guide products into categories using boards and pin product images to those Pinterest boards with optimized labels, similar to SEO keywords and phrases. • Use boards to narrow down categories such as seasonal boards, price range boards, gender specific or if it’s a smaller holiday gift guide, you may consider an all-in-one holiday gift guide board. • Examples: Gifts for Him, Gifts Under $25, Gourmet Gifts etc. 2
  • 12. Disclosure It is important to add a disclosure statement to your Gift Guide. Here is an example of disclosure • Disclosure: I received some of the products in exchange for reviews, but it was my choice to include in my Holiday Gift Guide. All opinions are my own. 2
  • 14. Examples of Fabulous Gift Guides • http://lifesablog.ca/2012-holiday-gift-guide/ • http://www.huffingtonpost.ca/2012/11/02/holiday-gift-guide- 2012_n_2065995.html#slide=1714788 • http://mommymandy.com/gift-guide/ • http://www.didyouknowcanada.ca/2012/09/2012-holiday-gift-guide.html • http://mikesbloggityblog.com/my-holiday-gift-guide-10-or-less/ • http://www.flare.com/content/49783 • http://cottagelife.com/61158/blogs/2012-holiday-gift-guide • http://www.torontolife.com/daily/style/buyers-market- style/2011/11/21/holiday-gift-guide-2011-30-and-under/ • http://www.engadget.com/holidaygiftguide2012/ • http://www.ellecanada.com/fashion/holiday-gift-guide/s/3739/ 2
  • 15. Be sure to list your blog for FREE on ShesConnected.com #ShesChat via @shesconnected on Twitter every Monday 1 & 9 pm ET to discuss and learn about more great subjects like this. 2