O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Próximos SlideShares
Fast fashion cheap fashion
Fast fashion cheap fashion
Carregando em…3
×

Confira estes a seguir

1 de 30 Anúncio

Mais Conteúdo rRelacionado

Diapositivos para si (20)

Semelhante a Fast fashion (20)

Anúncio

Mais recentes (20)

Anúncio

Fast fashion

  1. 1. Ram Rocio Sherif FAST FASHION ‘Fast Fashion’ Exploring how retailers get affordable fashion on to the high street
  2. 2. Introduction Central Components Place and Distribution A fashion is merely a form of ugliness so unbearable that we are compelled to alter it every six months. Channel Strategy & Management --Oscar Wilde Supply Chain Management Postponement Conclusion
  3. 3. Introduction Central Components Traditional Retailer Place and Distribution Channel Strategy Seasonal Autumn Collections Spring Collections & Management Classification Supply Chain Management Postponement Production lead times ranged from 6 months to a year Conclusion Retailers would buy for their collections a year in advance
  4. 4. Introduction Central Components Place and Distribution Channel Strategy & Management Supply Chain Management Postponement Production lead times ranged from 6 months to a year Conclusion Retailers would buy for their collections a year in advance
  5. 5. Introduction Central Production lead times ranged from a matter ofto a year Production lead times reduced to 6 months WEEKS Components Place and Distribution Channel Strategy & Management Supply Chain Management Postponement Conclusion Retailers would buy for their collections a yearfor advance month Retailers would only buy their collections in the next
  6. 6. Introduction Central Production lead times reduced to a matter of WEEKS Components Place and Distribution Channel Strategy & Management Supply Chain Management Postponement Conclusion Retailers would only buy their collections for the next month
  7. 7. Introduction Central Production lead times reduced to a matter of WEEKS Components Place and Distribution More Revenue Channel Strategy & Management More footfall to the stores Supply Chain (Mostly the same customers) Management Postponement More New products Conclusion Retailers would only buy their collections for the next month
  8. 8. Introduction Central Traditional Fast fashion Components fashion Place and Sales Growth Distribution 12% Channel Strategy 10% & Management 8% Supply Chain Management 6% Postponement 4% Conclusion 2% 0% Traditional fast Fashion fashion Retail market retail market
  9. 9. Fast Fashion It is a new concept adopted by industry pioneers (e.g. Zara, H&M) which has revolutionized the fashion retail industry.
  10. 10. Introduction Central Components Fast fashion Place and Distribution Channel Strategy & Management Excellent Leveraging Marketing advanced information Supply Chain IT systems systems Management Postponement Logistics operations Excellent Conclusion communication & within Flexible supply chain production
  11. 11. Introduction Central Excellent Marketing information systems Components Place and Distribution Channel Strategy & Management Market Information Systems are information systems Supply Chain used in gathering, analyzing and disseminating Management information about prices and other information relevant to end users and others involved in handling Postponement products. Conclusion fast fashion
  12. 12. Introduction Central Logistics operations & Flexible production Components Place and Logistics is the management of the flow of the goods, Distribution information and other resources between the point of origin Channel Strategy and the point of consumption in order to meet the & Management requirements of customers. Supply Chain Management Postponement Conclusion
  13. 13. Introduction Central Excellent communication within supply chain Components Place and Distribution A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to Channel Strategy customer. & Management Supply Chain Management Postponement Conclusion fast fashion
  14. 14. Introduction Central Leveraging advanced IT systems Components Place and Distribution Customer Experience Channel Strategy Transformation & Management Supply Chain Management Postponement Conclusion fast fashion
  15. 15. Introduction The 4 P’s of Marketing Central Product Components Price Place and Promotion Distribution Channel Strategy Place Supply Chain Management „Products need to be available in adequate Postponement quantities, in Conclusion convenient locations and at times when customers want to buy them“.
  16. 16. Introduction Distribution Channel Central Components The means by which products are moved from the producer to the ultimate consumer. Place and Consumer Channels of Distribution: Distribution Fast Fashion Retailers Channel Strategy Producer Consumer Supply Chain Management Producer Retailer Consumer Postponement Producer Wholesaler Retailer Consumer Conclusion Producer Agent Wholesaler Retailer Consumer Traditional Fashion Retailers
  17. 17. Distribution Channel Selection Product characteristics (easy to handle, bulky) Buyer expectations may may affect the dictate that a product be distribution channel sold in a certain way selected Product Market Factors Factors Own distribution channels Producer Competitive Retailers may look to see or outsource to Factors Factors what their competitors independent distributors? are doing, and either use Push product through the the same channels as distribution channel orlet they are or do customers „pull“ the something completely product through the different. channel?
  18. 18. Fast Fashion’s Market-Driven Supply The original business idea was very simple. Link customer demand to manufacturing, and link manufacturing to distribution. That is the idea we still live by. Jose Maria Castellano Rios, Inditex CEO
  19. 19. Introduction Fast Fashion’s Market-Driven Supply Central Fast fashion retailers Components can move a product through design, Place and production, and the Distribution distribution channels Channel Strategy in as little as TWO WEEKS Supply Chain Retail stores are used Management as gages of what customers really Postponement want. Customers essentially Conclusion PULL the product through the retailer‘s design, production, and logistics channels.
  20. 20. Introduction Fast Fashion’s Market-Driven Supply Central Components Merits : Place and Company produces exactly what customers want Distribution 80% of items are sold for the full ticket price Channel Strategy Pitfalls: Supply Chain Customers become more demanding and fickle Management Risk of boredom and alienation Postponement Conclusion
  21. 21. Introduction Integration of Distribution Channels Central Independent producer and channel Components intermediaries Place and Distribution Channel Strategy Supply Chain Management Postponement Ownership: Retailer owns the channels Conclusion
  22. 22. Introduction Low Inventory Concept Central Components Low Inventory Place and Distribution Channel Strategy Highly Fast & Management Low Lead Time Automated Merchandise Supply Chain System Flow Management Postponement • Benetton rely on fully automated shipping and Conclusion Information system. • Manages 110 million item a year with only 24 staff members (4.5 million item / Person).
  23. 23. Introduction Low Inventory Concept Central Components Place and Hybrid Approach Distribution Channel Strategy & Management Fashion Supply Chain Basics Oriented Management Postponement Conclusion Far East Closer Sources
  24. 24. Introduction Central Components Place and Distribution Delayed configuration of final design until the final market destination and/or customer requirement is known. Once it’s Channel Strategy known, the product is assembled or customized. & Management Supply Chain Keeping material and styles as generic as possible before final Management customization Postponement Conclusion
  25. 25. Introduction Central Components Place and Distribution Channel Strategy & Management Supply Chain Management Postponement Conclusion
  26. 26. Introduction Central Components Place and Distribution Channel Strategy & Management Supply Chain Management Postponement Conclusion
  27. 27. Postponement Excellent Marketing Flexible Production Information System Design • Vertical Retail Production • Sourcing Integration Store & Supply • Outsourcing • Franchising Logistics Excellent Leveraging Advanced Communication IT System within the Supply Chain Low Inventory

×