1. Wireless Broadband Alliance
Enabling Seamless Wi-Fi Experience
WBA Overview
Q2 2011
Version 1.20
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2. Public Wi-Fi & Mobile Data
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3. WBA: Mission & Objectives
 Facilitate adoption of Wi-Fi enabled services through improvements in user experience,
interoperability and service delivery across technologies, devices and networks.
Objectives of WBA
Ensure that all WBA activities bring benefits to end-customers while:
 Providing an open forum to Operators & Technology Partners for
developing enablers, facilitating technical trials and roaming and
creating opportunities to engage ecosystem and share learning.
 Cooperate with Industry Forums & Bodies to harmonize technical
specifications necessary for the seamless Wi-Fi experience across
technologies, devices and networks through liaison and collaboration
 Provide Media, Analysts and Regulators independent expert views
and commentary on existing and emergent issues concerning the Wi-
Fi enabled services and growth of the industry
 Enable End-users a smooth, consistent and quality Wi-Fi experience
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4. About WBA
Founded in 2003 by a unique mix of Wi-Fi, mobile & broadband operators who viewed
public Wi-Fi as a strategic complement to their Cellular, WiMAX, Cable, xDSL network (s)
WBA retains a strong operator heritage but is open to all ecosystem partners interested
in enabling seamless Wi-Fi experience across technology, devices and networks
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5. WBA Members: Global Network Coverage
Netherlands
France Germany
UK Switzerland Korea
Italy
USA Portugal Turkey Japan
Spain Hong Kong
UAE
India
Thailand
Malaysia
Singapore
South Indonesia
America
Australia
New Zealand
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6. WBA Members: Global Technology Players
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7. WBA: Global Membership Base New members of 2011
Principal General Affiliate Group Partner
AT&T Aircel Aruba Networks Everything Everywhere Accuris Networks
Boingo Wireless China Mobile BelAir Networks T-Mobile Germany Aicent
BT Openzone Comcast BSG Clearing T-Mobile Netherlands Aptilo Netwroks
Cisco Systems FON Solutions ComAbility
Deutsche Telekom Gowex Comfone AG CSL, Hong Kong
KT Corporation Indosat M2 Connection Services du
NTT DoCoMo KDDI Devicescape Google
Orange France NTT Communications Green Packet iBAHN
TMN PCCW Intel O-zone
True Group SK Telecom iPass Meteor Network
Softbank M800 Spectrum
Smart Communications Mach Interactive
StarHub Meru Networks Swisscom
Spectranet ISP Networks Ruckus Wireless Tomizone
T-Mobile USA Skype Trustive
Telefonica Syniverse VEX
Time Warner Cable Transaction Network
TTNET Services
Verizon Wireless
TOTAL WBA MEMBERS as of July 2011 = 63
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8. Unique Expert Group
WBA & its members have a significant collective expertise in deploying &
integrating Wi-Fi services across technologies, devices and networks to
enable a seamless/ubiquitous wireless broadband experience
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9. WBA Work-Areas & Activities
• Host dialogue forums, workshops, market update
sessions, networking events etc during WBA RTs
• Publish whitepapers, case studies, success stories,
newsletters etc periodically
• Conduct online briefings/market updates in between the
WBA Roundtable Conferences
• Establish liaisons with other industry forums and
facilitate joint working group and Board-to-Board
meetings
• Evangelize public Wi-Fi through media/PR activities,
industry conferences, roadshows etc
• New member recruitment drive
• Frameworks, Guidelines, Best Practices, Specifications
(e.g. WRIX – i, d, f, l ; WISPr 2.0; User Experience
Guidelines for Smartphones*, New charging models* etc.)
• Global Hotspot Directory, Logo etc
• Technical/Pre-Commercial Trials
(e.g. EAP over WISPr 2.0 Trial*)
• WBA Global Roaming Project
• 1-on-1 Meeting s (e.g. for bilateral roaming etc)
• Member Roaming Pack
* Work-in-progress
• Roaming Compliancy Check-List*
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10. Developing Enablers
Facilitating development of various enablers required for delivering
seamless Wi-Fi experience on an end-to-end basis across technologies,
devices and networks.
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11. Key Enablers from WBA
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12. WBA a “pioneer” in improving User Experience
(UE) & Seamless Authentication on Wi-Fi
• Launch of User Experience Program for UAM
• Wireless Roaming Intermediary eXchange (WRIX)
2007
• Launch of Industry Collaboration Projects for Seamless Authentication with FMCA & WiMAX
Forum
2008 • Launch of the 802.1x trial between FMCA members and WBA members
• WISPr 2.0 work initiated to accomplish seamless Authentication as Operators unwilling to
implement 802.1x networks
2009 • Key learning of the 802.1x Trial published
• EAP over WISPr 2.0 Trial launched
• User Experience for Smartphone work launched
2010
• Next Generation Hotspot Operator Guideline based on Hotspot 2.0 & 802.11u specifications
• Next Generation Hotspot Trial
2011
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13. Key Work-Areas of WBA in 2011
WBA Guideline on Seamless Wi-Fi and 3G offload:
 Definition of best practices for implementing Seamless Authentication over Wi-Fi networks
 Definition of best practices for implementing 3G Offload over Wi-Fi networks
 Guideline for transition legacy networks to NGH Wi-Fi networks
 Promote the awareness of Wi-Fi networks capability for 3G offload
Next Generation Hotspot Trial:
• Conduct a trial with the ecosystem players based on the Hotspot 2.0 specification which will be
produced by Wi-Fi Alliance and test out the roaming scenarios
Whitepaper on Wi-Fi Security
 Define what’s Good; Provide a guide to the minimum standards required to provide reasonable
security for the public access model.
 Normalize deployment considerations across free-to-user and paid-by-user models.
 Provide recent examples of good and bad practice.
 With objective to have decision-makers consider a broad set of criteria in the evaluation process
for a Wi-Fi operator.
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14. WBA Membership Opportunity
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15. Why Join WBA
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16. WBA Membership Categories
Principal Member General Member Group Member Partner Member Affiliate Member
Principal Members are General Must be a Must be affiliate Must be an industry Must be an industry
Members or Affiliate Members telecommunications company of an player with interest in player with interest
of the Company who are operator; and existing Principal the activities of the in the growth of
classified as Principal Members Member or Alliance; AND wireless broadband
and are able to participate in is able to bring General Member business; AND
the Board of WBA after getting additional wireless of WBA and have Must be willing to
duly elected based on the broadband coverage an ability to enter support WBA’s Must be willing to
provisions of the Articles & and end-users to into or facilitate objectives. support WBA’s
Rules of the alliance (WBA). the Members of the bilateral objectives.
Company; and contracts
has the ability to Must be able to
enter into or support WBA user
facilitate bilateral experience
contracts with other requirements for
member operators roaming
of the Company. implementation
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17. Rights and Obligations
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18. WBA Membership Application Process
 Step 1:
– Review the WBA Governance documents and complete the WBA application form
( online or offline) based on the membership category and a signed copy of the Deed
of Adherence.
 Step 2:
– After receiving completed application form, WBA will conduct an internal review &
approval process (around 10 working days). WBA may contact you to seek further
clarification on the information or data provided in your application if necessary.
 Step 3:
– A formal approval along with the invoice for the collection of applicable WBA
membership fees will be sent to the new member by the WBA Secretariat Office.
New member is invited to participate in WBA activities upon receipt of payment.
For additional information or online membership application, please click here:
http://www.wballiance.com/our-membership/join-us.html
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19. Potential Collaborations
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20. Thank You!
Additional Information Please Contact
Alice Lai
WBA Secretariat & Membership Services
Wireless Broadband Alliance
alicelai@wballiance.com
Tel: : +852 9250 8389
www.wballiance.com
Copyright © 2011, Wireless Broadband Alliance. All rights reserved.