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Social Networking and Partnering Shelly D. Farnham, Ph.D.  Social Media R & D Consultant / Founder Waggle Labs / Pathable StartupDay 2009
My Background:  Industry R&D ,[object Object],Social networks, community, mobile Early stage innovation Extremely rapid R&D cycle study, brainstorm, design, prototype, evaluate   (repeat) Career PhD in Social Psych from UW 7 years Microsoft Research 4 years startup world Personal Map
Waggle Labs: Social Media R&D Consulting and Incubation Pathable Swaggle (group text messaging) Zillow community Trusera CoCollage (Strands) Facebook analysis Social Web 2.0 Reality AllStarz Teen Focus Group (MSR) City of Seattle Twitterdinks
Pathable      Social networking and community tools for conferences      In limited time available at events, optimize opportunities to meet the *right* people
So You Want to Be a Startup Core problem:    How do I go from being a person with a specialized skill in a large company to a successful startup person? You don’t….not alone
At Minimum, You’ll Probably Need: person who makes it person who turns it into a business
How Do You Get From Here to There?
Professional Networking ,[object Object]
Correlated with finding jobs, promotions, salary
Important for finding partners, investors, customers Social capital:   level of access to resources through people
Participating in “the Community” Cupcake Society     "I define "community" as networks of interpersonal ties that provide sociability, support, information, a sense of belonging, and social identity.”  ,[object Object],[object Object]
Powerfully increase social capital through simple act of joining community
Communities of practice: group of people interested in content domain, shared practices increase effectiveness of members,[object Object]
#1: Be Authentic
#2:  Know What You are Looking For A partner? What skills required for successful business?  What don’t you have?  Be honest! Customers? Investors? Colleagues with good advice?
#3:  Seek Diversity
#4: Hang Out (in Bars) Informal, serendipitous conversation
#5:  Give Away Ideas and Knowledge Freely The Love Cat Way Be a Love Cat!!
#6: Participate in Related Projects Volunteer for events, hacker spaces, seven hour startup Find people you enjoy working with
#7:  Play Nice   Reputation spreads like wild-fire
#8: Sign up for Email Lists, Blogs, Groups Seattle Tech Startup Seattle 2.0, TechFlash NWEN
Tip #9:  Go to Events Face to face matters developing trust informal idea and knowledge sharing via conversation Events for people like you Social support, community of practice StartupDay, nPost, Seattle Mind Camp, BarCamp Seattle, Ignite Events for your clients and customers Give talks to increase exposure
Tips for Partnering Ok, so you think you might have found someone…
Interview Do they have a history of success? Are they committed for the long haul? Trust your instincts, and if you don’t, have them meet your mom #1:  Be Selective
#2:  Practice Working Together Work together on low-commitment project first Good “Flow”? Trust and Respect?
#3:  Treat Your Partnership like a Professional, *Legal*, Relationship Some successful businesses with friends or couples as partners BUT, all the more reason to treat it legally Hire a lawyer Include clear dissolution strategy in your legalese
#4:  Assign Roles Assign roles, and give ownership Don’t get in their way Clarify who’s “the boss”, who gets final say

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Social Networking and Partnering for Startups

  • 1. Social Networking and Partnering Shelly D. Farnham, Ph.D. Social Media R & D Consultant / Founder Waggle Labs / Pathable StartupDay 2009
  • 2.
  • 3. Waggle Labs: Social Media R&D Consulting and Incubation Pathable Swaggle (group text messaging) Zillow community Trusera CoCollage (Strands) Facebook analysis Social Web 2.0 Reality AllStarz Teen Focus Group (MSR) City of Seattle Twitterdinks
  • 4. Pathable Social networking and community tools for conferences In limited time available at events, optimize opportunities to meet the *right* people
  • 5. So You Want to Be a Startup Core problem: How do I go from being a person with a specialized skill in a large company to a successful startup person? You don’t….not alone
  • 6. At Minimum, You’ll Probably Need: person who makes it person who turns it into a business
  • 7. How Do You Get From Here to There?
  • 8.
  • 9. Correlated with finding jobs, promotions, salary
  • 10. Important for finding partners, investors, customers Social capital: level of access to resources through people
  • 11.
  • 12. Powerfully increase social capital through simple act of joining community
  • 13.
  • 15. #2: Know What You are Looking For A partner? What skills required for successful business? What don’t you have? Be honest! Customers? Investors? Colleagues with good advice?
  • 16. #3: Seek Diversity
  • 17. #4: Hang Out (in Bars) Informal, serendipitous conversation
  • 18. #5: Give Away Ideas and Knowledge Freely The Love Cat Way Be a Love Cat!!
  • 19. #6: Participate in Related Projects Volunteer for events, hacker spaces, seven hour startup Find people you enjoy working with
  • 20. #7: Play Nice Reputation spreads like wild-fire
  • 21. #8: Sign up for Email Lists, Blogs, Groups Seattle Tech Startup Seattle 2.0, TechFlash NWEN
  • 22.
  • 23. Tip #9: Go to Events Face to face matters developing trust informal idea and knowledge sharing via conversation Events for people like you Social support, community of practice StartupDay, nPost, Seattle Mind Camp, BarCamp Seattle, Ignite Events for your clients and customers Give talks to increase exposure
  • 24. Tips for Partnering Ok, so you think you might have found someone…
  • 25. Interview Do they have a history of success? Are they committed for the long haul? Trust your instincts, and if you don’t, have them meet your mom #1: Be Selective
  • 26. #2: Practice Working Together Work together on low-commitment project first Good “Flow”? Trust and Respect?
  • 27. #3: Treat Your Partnership like a Professional, *Legal*, Relationship Some successful businesses with friends or couples as partners BUT, all the more reason to treat it legally Hire a lawyer Include clear dissolution strategy in your legalese
  • 28. #4: Assign Roles Assign roles, and give ownership Don’t get in their way Clarify who’s “the boss”, who gets final say
  • 29. #5: Communicate Communication is critical, but not just business communication Ensure you and your partner are aware of your burn out potential, risk tolerance, enthusiasm
  • 30. In Sum Networking matters It’s fun! Developing a good partnership, is much like developing a serious relationship