ShellShock.uk. @shelliwalsh Moz, smashingmag, A
List Apart, The Manual, The Great Discontent, 99u, Entrepreneur, Poynter, Nieman Labs, Sitepoint, ConversionXL, Creative Bloq, The Creativity Post, Fast Company, Design Milk, Swissmiss, Grain Edit, Information is Beautiful, Contently, The Guardian, NYT, WSJ, The New Yorker, The Atlantic, Gizmodo, TechCrunch, Wired, Laughing Squid, Neatorama, 3quarksdaily, State of Digital, Search Engine Land, Brian Solis, Dave Trott, Pscychotactic Zingers, Zen Habits, Adweek, Brain Pickings, Aeon, Delicious, Contently, Search Engine Land, The Guardian, Quartz, Redef
ShellShock.uk. @shelliwalsh “The creative person
wants to be a know it all, he wants to know about all kinds of things. He never knows when these ideas might come together to form a new idea... but the creative person has faith it will happen.” Carl Ally, NYC advertiser
ShellShock.uk. @shelliwalsh How do we
get more placements? How do we generate the most traffic in the budget? How do we produce the best piece of content within our limited budget? Blue hat: Defining the problem and what is being thought about
ShellShock.uk. @shelliwalsh Why? Keep the
flow and keep moving forward (avoid circling back to the beginning) Student: Why do we need to keep phones in our pocket? Teacher: It’s convenient, and we can carry them around more easily.
ShellShock.uk. @shelliwalsh Why? Generate discomfort
through provocation (this is where new ideas will break through) Student: But why does the phone have to be convenient? Teacher: To make our lives easier by having less to carry around. Student: But why do we want to carry less around?
ShellShock.uk. @shelliwalsh Why? Alternatives and
solutions can be offered at any point: Teacher: “If we had a small watch on our wrist that we could speak commands to and that fed back to a ‘base station’ at home or the office, then we could combine a phone and a laptop and have to carry neither, only a watch.”
ShellShock.uk. @shelliwalsh Why? The roles
can be reversed at any point, again to create discomfort and provocation Student: Why would we want to combine a laptop with a mobile phone? Teacher: I don’t know. Why do you think combining a laptop and a phone would be a good idea?
ShellShock.uk. @shelliwalsh Content101.com keywords influencers
idea source hosts theme Quoragoogle trends news sites bloggers social media social media facebook people twitter people Reddit people media sites authority hub sites online publishers online publishers offline media hub sites emotion I like this just because trends new styles looks good love this brand offline media/ books niche hash tags trends seasonal
ShellShock.uk. @shelliwalsh Anyone can
learn thinking skills Intelligence does not equal thinking skills Input + Process = Output Look for connections Combine two old ideas to make a new idea Break your usual routine to get creative
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