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Website Methodology: Attract Visitors and Acquire Leads
What will keep visitors from leaving your site seconds after landing on your page is not only your colors, design and graphics, it’s a strategic structure, intuitive interface and relevant content. This presentation will walk you through the most important components of your website strategy.
Yes, coming up with one word is
challenging. If you want to set
yourself apart from your
competitors, it can be daunting.
What will keep visitors from
leaving your site seconds after
landing on your page is not only
your colors, design and graphics,
it’s a strategic structure, intuitive
interface and relevant content.
Your website’s ONLY purpose is to attract
visitors, turn visitors into leads, and leads
As tempting as it may be, it’s not about
you and what content you want to share.
It’s about what the CLIENT is seeking,
what he or she wants, and what they’re
willing to give to get it.
Your Website’s Purpose
Website Statement of PURPOSE
Purpose must be clear within a few seconds.
people in hopes of
motivating them to
reach out to you.
“with” people for
purpose of building
Website Design vs Methodology
involves contrast, coloring,
graphical elements, icons,
background textures and
Today, website design
structure, user interface,
website layout, and
The visitor of page
is the only person
who clicks mouse,
utility, not visual
success or failure
of a website.
Usability VS User Experience
1. Rank elements on your
website based on your
2. Start with clearly
defined most wanted
action for each page.
3. Draw attention to one
It is essential that
you know your
users, and why they
visit your site.
Buyer personas are research-based archetypal
representations of whom buyers are, what they
are trying to accomplish, what goals drive their
behavior, how they think, how they buy, and
why they make buying decisions.
Most Important Factor
● Scanning text is very common for
● We read approximately 28% of
words on a webpage.
● Content needs to be skimmable.
Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: "Not Quite the Average: An Empirical Study of Web Use,"
Link Building Goal
To create and
you think your
would like to share.
Step 1. Quick Intro
Start with telling people what
Step 2. Your Mission
A good mission energizes or
makes people smile.
Step 3. Credibility
Specific details demonstrate
your knowledge and
Your life story, achievements,
and accomplishments bolster
your credibility but they’re not
first thoughts on visitors’ minds.
Broad vs Long-tail Keyword Search
Your website content should include searchable phrases. Long-tail
keywords are specific keyword phrases that visitors are more likely to use
when they’re closer to a point-of-purchase.
Google Determines Two Key Factors
1. Low visual
design looks for a certain
Internal links are links that go
from one page on a domain
to a different page on same
domain, commonly used in
Why Internal Links Are Important
A search engine’s ultimate goal is to
surface the very best few pages about a
topic on the web.
Internal links are like voting for yourself
and also letting search engines know
about your site.
Linking to content within your site is a
great indicator that your site has value.
Internal links help you to rank for certain
keywords and helps you distribute “link
equity” across the your site.
If there’s a page on your website you
care about most and has value to
you, think about how you can explain
that value to a search engine. It’s
looking at how many links on your
website link to that page.
● Use a Primary Keyword for each
● Each web page needs to stand on
its own topic.
● Keyword in headline +
● greater weight to search engines.
● Quality content should produce
Blogging and Internal Linking
1. A blog regularly creates new content for
your website, attracts new visitors and most
importantly, attracts links.
2. When people share your post with others, it
gets shared in link format,
3. Linking is the word-of-mouth of the internet.