Serge Borg

London, London United Kingdom

Sales Transformation and Change Implementation specialist

Consulting / Advisory

I often meet sales leaders who believe the way to increase their numbers is to make their salespeople more efficient: more leads, more sales calls, more presentations, and more time with customers. Leaders who on the contrary do invest in making their sales forces more effective— i.e. , better at achieving the results that matter most to their customers—yield better results and position their organizations more strategically for the future.